Marketing Plan
Vivace Body Spray
Introduction
Hisham Bin Mustafa
Nahid Hassan Tasnim Akter ASM Sayem Syed Ashraful Alam
Product View
Product Name: Vivace
Organization: Anonymous 5 limited
Slogan: Expresses You Everytime
Logo:
Types of Product and their Classifications
Types of Product and their Classifications
We will be right back after the Commercial Break!!!!
Vivace Commercials
Location: Bank
Casts: Manager: Hisham Cashier 1: Tasnim Cashier 2: Nahid Dacoit: Imran and Sayem
Market Segmentation
Market consists of different customers, products, tastes and needs
Vivace cannot take upon the mass market to increase their sales
we grouped the potential buyers of our body spray They include the teenagers, youth, adults and aged person of both the gender
Marketing Environment
Customers Suppliers Intermediaries Competitors
Publics
Political Forces
Competitors
SWOT Analysis
Strength
Covering a mass population by providing different
tastes for different age
Production through highly advanced technology
International quality products
Lesser labor costs
SWOT Analysis
Weakness
New firm promoting single product
Existing competitors Unable to export the commodities to other countries
SWOT Analysis
Opportunities
Offering products at lower prices than competitors, with bigger sizes and volume
First company in Bangladesh to come up with such idea Bringing out absolutely a new product for the aged persons
SWOT Analysis
Threats
Easy manufacturing by the illegal companies
Leakage of Technology Leakage of Strategy Established multi-national companies
PEST Analysis
Political
Anonymous 5 ltd. company and its employees
are required to comply with the laws and regulations of the countries agencies
Obey the current government and regularity
PEST Analysis
Economic
The company pays heed to the
consumers buying power, and thus it keeps its product price at an affordable rate
PEST Analysis
Social
Anonymous 5 ltd. is committed to
providing branded products and services which consistently offer value in terms of price and quality, and which are safe for their intended use keeping social concerns into account
PEST Analysis
Technological
The firm will work on the basis of sound
science and technology, applying rigorous standards of product safety
Objectives and Issues
Vision: Maintaining long-term aromatic belief within the consumers
Mission: Offering a healthy and fragrant Environment
Goals: create and capture the market rapidly
Marketing Process
Marketing Mix
Product
Brand Name Catalyst 14+ Rock n Roll Design/Color Grenade Tropical Features Represents teen spirit Intense flavor of power Mild, formal odor Mild, formal odor Natural fragrance of flowers Represent smell through strength Dark and durable scent Target Customers Teenagers and adolescents Consumers between the age 20-25 Aged between 25-49 Aged between 25-45 Aged Persons 50+ General General Packaging Grenade Cylindrical
Corporate Blue Corporate Pink Zeal Sports Impress
Blue Pink Sky Blue Green Violet
Same as above Same as above Same as above Same as above Same as above
Marketing Mix
Price
Brand Name
Catalyst 14+ Rock n Roll
Prices in BDT
200.00 200.00
Corporate Blue
Corporate Pink Zeal Sports Impress
200.00
200.00 200.00 200.00 200.00
Marketing Mix
Promotions
Marketing Mix
Advertising & Viral Marketing Sales Promotion & Personal Selling
Marketing Mix
Places
The anonymous 5 ltd company attempts to
cover the network of all the districts of Bangladesh
Keeping the stock and transporting it to the
right place at the right time is also a part of intended positioning
Budget
Target Customer : 49% of 16crore = 7,84,00,000 Customers we expect:7% of 7,84,000 = 55,00,000 (aprrox.) Units Sold per month: 55, 00, 000 by 5 = 11, 00, 000 Revenue /Month: 11,00,000 into 200= BDT 22,00,00,000
We pretend that 50% of expenses go by as Cost of Production and more 35% is the marketing
Profit: 15% of 22,00,000= BDT 33,000,000
We will be right back after the Commercial Break!!!!
Vivace Commercials
Location: Street
Casts: Preety: Girl Eve Teasers: Sayem, Nahid, Hisham, Imran
