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Presented by Manoj Kumar.m 12MBO32 Cimat

This document provides an overview of Sony Corporation, including its financial performance, history, leadership, headquarters, products, and strategies. Some key points: - Sony reported $72.3 billion in revenue and $2.4 billion in operating income in 2012, with 146,300 employees worldwide. It was founded in 1946 in Tokyo by Masaru Ibuka and Akio Morita. - The company started by repairing and building electrical equipment and has grown into a global consumer electronics brand known for innovation in areas like audio, video, gaming, and mobile. - Sony's current CEO is Kazuo Hirai and its headquarters remain in Minato, Tokyo. It focuses on communications, home appliances

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122 views31 pages

Presented by Manoj Kumar.m 12MBO32 Cimat

This document provides an overview of Sony Corporation, including its financial performance, history, leadership, headquarters, products, and strategies. Some key points: - Sony reported $72.3 billion in revenue and $2.4 billion in operating income in 2012, with 146,300 employees worldwide. It was founded in 1946 in Tokyo by Masaru Ibuka and Akio Morita. - The company started by repairing and building electrical equipment and has grown into a global consumer electronics brand known for innovation in areas like audio, video, gaming, and mobile. - Sony's current CEO is Kazuo Hirai and its headquarters remain in Minato, Tokyo. It focuses on communications, home appliances

Uploaded by

jagansd3
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Presented By Manoj kumar.

M 12MBO32 CIMAT

Sony Slogan

REVENUE & PROFIT


Revenue

US$ 72.349 billion (2012) Operating income US$ 2.448 billion (2012) Net income US$ 458 million (2012) Total assets US$ 151.131 billion (2012) Total equity US$ 28.523 billion (2012) Employees 146,300 (2012)

History
Founded

in Tokyo in 1946, Sony was the brainchild of two men. Masaru Ibuka and physicist Akio Morita invested the equivalent of Yen 190,000 to start a company with just 20 employees. The rest is history!

Engineer

Birth of a Global Brand


Behind

the phenomenal success of Sony are two men. Masaru Ibuka was an engineer and Akio Morita a physicist when they decided to create a company repairing and building electrical equipment. On May 7, 1946, The new company had no machinery and little scientific equipment. Possessing only their own intelligence and engineering expertise, Ibuka and Morita set about to create new markets.

Origin of the word 'Sony'


In

1955, the company decided to use the SONY logo on Totsuko products and three years later changed its name to Sony Corporation. concepts were combined to create the name 'Sony'. One was the Latin word 'sonus' which is the root of words such as 'sound' and 'sonic'. other was 'sonny boy,' a popular expression used in Japan at the time to describe a young person with a free and pioneering spirit.

Two

The

Headquarters of Sony

Minato, Tokyo

Japan

CEO of SONY

Kazuo hirai

Some products logos

Sony Advertisement

SWOT ANALYSIS

Strength Innovation Quality Brand strength Differentiation Weakness Maintaining multiple function International expansion Product price

Opportunity asset light strategy T.V categories Gaming segment T.V business expansion International market penetration

Threats
Competitor competition
Global

economic recession

Sony Group Key Achievements


Significant

improvement in TV business on path to profitability Sonys sales and marketing operations in emerging markets value-added products developed and launched in core electronics businesses

Reinforced

High

Sony Company Products


Electronics: Audio, Video, Televisions Information and Communications. Sony Computer Entertainment: Hardware and related software Sony Music Entertainment: Sony Music Entertainment Inc.: Columbia Records, Sony Classical, Sony Discos, Sony Disc Manufacturing, and Sony Music Nashville Sony Music Entertainment Japan: Sony Records and Epic Records Sony Life Insurance

Product Range

Sony products

Sony products (Cont)

Sony products (Cont)

Sony laptops

Strategy and Organization

Continue to focus on communications and home electric appliances, but also content and services Vertically integrated business

Vision is to become a broadband entertainment company IT to product design, production, distribution, and sales

Product-Market Strategy: Apply

Sony Innovation

Growth

THANK YOU

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