BRAINSTORMING
PRESENTED BY- SAKSHI SHARMA ROLL NO-44
Session objectives
What is brainstorming? Why and when use it? How to organise and lead a successful brainstorming
session?
What mistakes are to be avoided? Additional creative problem solving methods
What is brainstorming
The best way how to have a good idea by having many ideas in mind.
Alex F. Osborne, 1939
method of thinking up solutions, concepts, ideas in problem solving using the brain to storm new ideas in groups.
Why and When Use It
The creative process is not always easy (problems of fear, criticism, no existing solutions yet) One person has a limited capacity People tend to judge new ideas immediately (a change is difficult for a human being)
Creative thinking require appropriate tools !
How does it work
In a group of people
Free associations to the topic given Relaxed and friendly atmosphere
Deferred judgements release the human
mind, lateral thinking
As many ideas as possible, no matter how crazy they are
The key rules
1. 2. 3.
4.
5. 6.
Relaxed atmosphere - completely free No criticism or judgements Quantity matters All ideas legitimate All ideas put on the sheet of paper Evaluation only after the session
Why and When Use It
Specific questions:
- How can we promote our products? - What can our company do in 5 years hence? - What can we do to solve the problem XY? - How can we improve co-operation of A and B?
- What do our customers really want? - What opportunities do we have this year? - How can we have more fun at work?
BRAINSTORMING CONSTRAINTS
Does not rank the ideas
Cannot help you select the important ones Does not suggest the best solutions
Must be amended by other methods
Organising a session of Brainstorming?
1. PREPARATION PHASE
3. EVALUATION
2. CONDUCT THE SESSION
1. PREPARATION PHASE
Specify the problem
What do we really want? Invite people
Make sure they have time
Select the right people up to 10 12 different positions
Decide when and where
Place and time matters U layout of the room
2. CONDUCT THE SESSION
1. Specify the objectives make sure that everybody is happy with the central question. 2. Decide the roles: - leader, recorder, panel. 3. Explain the rules (or make sure that everybody knows them. Eventually a warm-up exercise for fun). You can let people to jot down a few ideas before starting. 4. Begin by going around, after some rounds, open the floor. 5. Record the ideas exactly, clarify only in the end. 6. Suspend judgements ! 7. Encourage the ideas, even the most radical and far-fetched. Allow the late coming ideas, do not hurry. 8. At the end eliminate duplicates, clarify, thank the participants.
3. EVALUATION PHASE
Put the evaluation off / next day
Add newly born ideas to the list
Group similar ideas together
Select the best or most interesting suggestions
Create teams which will work on them further
Inform people about the results
Mistakes to be avoided
People are negative Bad experience with
in advance (it will not work anyway) Too many brainstormings session in the company Bad atmosphere in the beginning
the method Judgements occur during the session Any criticism and personal attacks
GROUNDRULES FOR BRANSTORMNG
No criticism, no comments Encourage a variety of ideas Strive for creativity Hitch-hike List all ideas Incubate
Crucial for involvement and to overcome the barriers to creative thinking
All ideas (wild, strange, crazy) are welcome in the creation phase Generate as many ideas as possible. Everyones ideas are valuable and deserve respect.
Build on, add to, and combine ideas
No editing or interpretation by the writer. Take time to reflect on ideas listed to stimulate new thoughts
Brainstorming Techniques
Technique
Circular
Members give ideas in order They may pass after 1st round Structured Good for beginning No one dominates Full participation Hitch-hiking May forget ideas Shy people feel under pressure
Random
Members give ideas at random as they wish Unstructured More creative ideas Quiet/shy people feel more comfortable Some people may dominate Confusion and difficulty in writing
Silent
Members write ideas on slips of paper Slips are collected and written on chart Structured Good for sensitive issues or hierarchical groups No one dominates Ideas can be kept anonymous No hitch-hiking May block creativity
Description
Advantages ( ) Disadvantages
Properties
( )
SUMMARY
Creativity is not born by itself Creative methods must be consciously introduced and
developed in organisations
People must be encouraged to use them, with no fear to
make mistakes, prized for new ideas
Support from top management needed Good preparation and patience
Have fun and all the best !
End of Presentation
Thanks for attention !!!!!!!!!!!!!!!!!!!!!!!!!! Questions welcome.????????????????
