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Conducting Surveys For Newspaper Articles

To conduct an effective survey for a newspaper article, a researcher must use a random sample so that every member of the population being studied has an equal chance of being selected, avoid relying only on available respondents, and consciously decide who to survey. Questions should concentrate on one item, avoid ambiguity, and may include filter questions to narrow the focus of respondents. When writing questions, the researcher should avoid bias and consider the audience's knowledge.

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94 views6 pages

Conducting Surveys For Newspaper Articles

To conduct an effective survey for a newspaper article, a researcher must use a random sample so that every member of the population being studied has an equal chance of being selected, avoid relying only on available respondents, and consciously decide who to survey. Questions should concentrate on one item, avoid ambiguity, and may include filter questions to narrow the focus of respondents. When writing questions, the researcher should avoid bias and consider the audience's knowledge.

Uploaded by

tchristianberwicksdo
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

Conducting Surveys for Newspaper Articles

Collecting Information
You must get a Fair Sample. Your poll must have a high chance of representing not just those surveyed, but the population at large. Every member of the group to be surveyed (the Universe) must have an equal possibility of being included in the survey sample. This is called a Random Sample.

Conducting Your Own Survey


Avoid an availability sample The first people you happen to meet !hen conducting your survey. You must consciously decide !ho you !ill survey. This is called Defining your Sample.

Creating your Questions


"o not as# ambiguous questions. They should be specific and to the point. $uestions should concentrate on one item. E%ception Filter Questions& $uestions !hich filter out the respondents !hom the rest of your survey does not pertain to.

Filter Questions
'f you are conducting a survey on tobacco use in your school your filter question !ould be, ("o you smo#e cigarettes)* Those !ho ans!er (no* !ill be filtered out, giving you your initial percentage, and you can continue !ith your follo! up questions
("o you smo#e more or less than one pac# per day)* ("o your parents #no!)*

Tips for Writing Questions

"o not let your o!n biases become evident through your questions.
e% 'f you play football you should not as# (Are you going to play football or just play on the soccer team)*

Ta#e your audience+s #no!ledge of a subject into consideration.


,reshmen should not be as#ed ho! -er!ic# .igh /chool has improved in the past fe! years.

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