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Understanding QFD and House of Quality

The document discusses Quality Function Deployment (QFD), which is a tool used in Total Quality Management to identify customer needs and translate them into engineering specifications. It describes the QFD process, which includes four phases: product planning, part deployment, process planning, and production planning. The key part of QFD is the House of Quality (HOQ), which is a matrix that relates customer requirements to engineering characteristics to ensure the final product meets customer needs. The document provides an example layout of a HOQ matrix and explains the different components within it.

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Engr Jehangir Khan
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79 views16 pages

Understanding QFD and House of Quality

The document discusses Quality Function Deployment (QFD), which is a tool used in Total Quality Management to identify customer needs and translate them into engineering specifications. It describes the QFD process, which includes four phases: product planning, part deployment, process planning, and production planning. The key part of QFD is the House of Quality (HOQ), which is a matrix that relates customer requirements to engineering characteristics to ensure the final product meets customer needs. The document provides an example layout of a HOQ matrix and explains the different components within it.

Uploaded by

Engr Jehangir Khan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

ME 362

Mechanical Engineering
Design
Part 4.2

Muhammad Ilyas
Todays topics

QFD HOQ

QFD Example

2
Quality Function Deployment (QFD)

QFD : tool of TQM used to identify the voice of customer


QFD : planning and team problem-solving tool
Objective : focus the design teams attention on satisfying
customer needs throughout the PDP
Similar to Stakeholder (aka customer) Driven Design
Method

+
Customer
3
QFD

Deployment : Determines the important set of requirements for


each phase of PDP planning

Customer Requirements : identify the set of Technical /


Engineering Characteristics (ECs) of each phase

QFD : graphical method


Helps a design team to systematically identify crucial PDP elements
Creates relationship matrices between key parameters

4
QFD History

It was developed in Japan in 1970 (Mitsubishi Heavy Industry)


Introduced in USA in the late 1980s
Has been adopted by a wide variety of companies since its
inception

Toyota
was able to reduce 60% of cost to bring a new car model to
market
and decreased development time by 1/3 for new models

Used in cross functional teams


Companies feel it increases customer satisfaction

5
Why QFD?
Product should be designed to reflect customers desires
and tastes!

QFD Target

6
QFD Process
Complete QFD process :

7
QFD Process
Complete QFD process consists of four phases :
o Product planning phase
Customer requirements
Engineering characteristics
o Part deployment / assembly
Selected engineering characteristics
Part characteristics
o Process planning
Part characteristics
Manufacturing process requirements
o Production planning
Manufacturing process requirements
Production requirements
8
House of Quality (HOQ)
Product Planning house is called the House of Quality

9
House of Quality (HOQ)

Most popular of 4 phases

Develops the relationships between


customer wants and critical product
features, overall performance
parameters

Translates Customer Requirements (CRs)


into quantifiable design variables :
Engineering Characteristics (ECs)

10
House of Quality (HOQ)

Comprehensive configuration, the process will


identify
a set of essential features and
product performance measures that will be
the target values for the design team

Can also be used to determine


which ECs should be treated as constraints and
which should become decision criteria for best design concept

11
HOQ Basic Configuration

Interrelationship
between
Technical Descriptors

Technical Descriptors
(Voice of the organization)

Requirements
Requirements
(Voice of the

Prioritized
Customer)

Customer
Customer

Relationship between
Requirements and
Descriptors

Prioritized Technical
Descriptors

12
HOQ Detailed Configuration

13
HOQ Layout
1. Customer requirements
2. Competitive assessment: how
the top two or three products
rank w.r.t CRs on the scale of
1 to 5.
3. Importance Rating: Customer
Importance x Improvement
ratio x Sales point
4. Engineering Characteristics:
the characteristics of the
product which can be
controled to meet CRs.

14
HOQ Layout

5. Correlation matrix: Show a


relationship between two
engineering characteristic.
6. The relationship matrix:
determine the relationship
between the EC and CR.
7. Absolute Importance: Will be
discussed in the example
8. Relative Importance:
Absolute importance / sum of
absolute importance

15
HOQ Layout

9. Competitive Assessment:
Benchmark your company
performance against two or
three top competitors for each
EC on the scale of 1 to 5.
10. Technical Difficulty: The level
of difficulty to achieve an EC.
11. Target Value: To show which
are the most important ECs.

16

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