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Purcari Wines Export Case Study

Purcari Group is a leading wine producer and exporter in Moldova. It produces over 1 million bottles per year and accounts for 30% of the domestic wine market and 20% of Moldova's export market. Purcari Group exports its wines, including brands like Purcari and Bostavan, to over 25 countries in Europe, North America, and East Asia. The document provides details about Purcari Group's export of wines to Norway, including transportation logistics, regulatory requirements, products exported, and costs associated with a shipment of 600 boxes of wine to Norway.

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234 views16 pages

Purcari Wines Export Case Study

Purcari Group is a leading wine producer and exporter in Moldova. It produces over 1 million bottles per year and accounts for 30% of the domestic wine market and 20% of Moldova's export market. Purcari Group exports its wines, including brands like Purcari and Bostavan, to over 25 countries in Europe, North America, and East Asia. The document provides details about Purcari Group's export of wines to Norway, including transportation logistics, regulatory requirements, products exported, and costs associated with a shipment of 600 boxes of wine to Norway.

Uploaded by

CrinaBogos
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

CASE STUDY:

EXPORT OF PURCARI WINES


Purcariis aMoldovan wine
producerfromPurcari Wine Region,
located intefan Vod
District,Moldova,created in 1827, was
the first specialized winery in Purcari
Wine [Link] Purcari produces
one million bottles of wine each year.
Purcari Group

Purcari Group was founded in 2003 and includes the


wineries Purcari, Bostavan, and Crama-Ceptura, as well as
Bardar, a brandy producer. Purcari Group is a leader in the
region's wine-growing industry and is a Moldovan
exporter.
Currently, the group accounts for 30% of the wine
market in Moldova and approximately 20% of the country's
export market.

The group's distribution network includes over 25


countries in Europe, North America, and East Asia. Purcari
Group has modern production capacity and owns over
1,000 hectares of vineyards in Romania and Moldova
Country of export:Norway

Distance-2.726,5 km

Time of transportation: 2-3 days


Country of export: Norway
In Norway there are 295 liquor stores, exclusive
state properties and since September 2014,
there can be found Purcari and Bostavan
wines.
Vinmonopolet is a state network of stores with
exclusive right to sell alcohol with a percentage
higher than 4.75%.

The government of Norway authorizes wine


imports after several steps, including at least
one year experience in the HoReCa market,
namely in restaurants and hotels in Norway.
Exported products
Purcari wines :
Negru de Purcari, Cabernet Sauvignon de
Purcari, Chardonnay, Merlot, Pinot Noir
and Sauvignon.0.75l x 6 in a box
The package of documents to be provided for export:
Transport Company
The company is located in the Republic of Moldova,
with offices in Chisinau and Tiraspol, and acomplish
the mission of international operators, suppliers of
transport and logistics services in the CIS and EU
[Link] company provides the necessary
transport, customs clearance and other logistics
services to carry out transportation of all kind of
goods.
Moldova Truck
The company offers a full range of
land freight services including the
following:
-Domestic distribution and delivery
-Container trucking
-International transportation
-Heavy Project Cargo transportation
Conditions for wine transportation:

Goods will be transported by Trucks


Quantity and costs

Product: Alcoholic drinks


Price: 8 euro/0.75 L botle
Quantity: 100 boxes of each category(6x100x6)
Weight: 0.75 L x 6=5 kg box
Transport: Van(long volume of 24m3)
Cost of transport:820 euro
1km=0,3 euro
Insurance:1000 euro
Additional cost according to contract:1300euro
Incoterm conditions:

DAP-Delivered At Place
Calculation
Quantity 6x100x6=3600 (0.75l botle)
=600 boxes
Price 8x3600=28800 euro
Total wight 0.83x3600=2988 kg
Cost of transport:820 euro
Insurance:1000 euro
Additional cost according to
contract:1300euro
Total cost

820
+1000
+1300
=
3120
Thank you for
your
attention!!!

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