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Onstraints Involved in Hurning Out A Ustomer's Primary Onnection To A New Onnection

1) T24 Mobile is a joint venture between Future Group and Tata Teleservices that allows customers to shop more and talk more, or talk more and shop more, with their single SIM card and mobile connection. 2) The study analyzes the strengths, weaknesses, opportunities and threats of T24 through pre-launch and post-launch studies. It identifies key constraints for customers in switching to T24 from their primary connection. 3) The analysis found that providing better offers, expanding coverage in rural areas, ensuring good call quality and customer service, and making the switching process easier would help T24 gain more customers and address current constraints.

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140 views18 pages

Onstraints Involved in Hurning Out A Ustomer's Primary Onnection To A New Onnection

1) T24 Mobile is a joint venture between Future Group and Tata Teleservices that allows customers to shop more and talk more, or talk more and shop more, with their single SIM card and mobile connection. 2) The study analyzes the strengths, weaknesses, opportunities and threats of T24 through pre-launch and post-launch studies. It identifies key constraints for customers in switching to T24 from their primary connection. 3) The analysis found that providing better offers, expanding coverage in rural areas, ensuring good call quality and customer service, and making the switching process easier would help T24 gain more customers and address current constraints.

Uploaded by

chnavinkumar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

Constraints Involved in Churning

Out a Customer’s Primary


Connection to a New Connection
BY:
[Link] Kumar
1225209106
MBA(RM)

GITAM INSTITUTE OF MANGEMENT


INTRODUCTION

Retail & telecom industry are the sunrise


industries in INDIA & the combination of
these two industries brings us the new
product i.e. T24 mobile

T24 Mobile is GSM Mobile Service


launched by Future Group jointly with
Tata Teleservices.
TELECOMM RETAIL
INDUSTRY INDUSTRY

2nd largest telecom market Contributes 35% to Indian GDP.


after china. 5th most attractive emerging retail
Total subscriber base: 617.53 market, only 9% sector is organized
million & expecting 1.15 MNC’s in INDIA, wall mart
billion by 2013 Carrefour, Tesco etc.

Bharti Airtel is the leader with Pantaloon Retail is INDIA’s


24% market share. leading retailer with various
formats: Big Bazaar, Food
Tata teleservices is 6th in India Bazaar, Pantaloons, Central,
market with 10%market Fashion Station, Brand Factory,
E-Zone etc.
share.
T24

Talk more, Shop more


&
Shop more, Talk more
Need & Scope
of the Study
Complete Understanding of Effective Launch of T24.
customer base. (choice &
preferences)
Use full in reducing
Better understanding of constrains.
constrains involved in
switching over to new Identifying target
connection
customers.
Understanding Customers
satisfactory levels on Help in building future
various aspects. (network plans & strategies.
offers/schemes, customer
service)
Objective of the Study

SWOT analysis of T24

Pre Launch Study

Post Launch Study


SWOT ANALYSIS

Strengths
Weaknesses
Opportunities
Threats
SWOT ANALYSIS

Strengths
Weaknesses
Opportunities
Threats
SWOT ANALYSIS

Strengths
Weaknesses
Opportunities
Threats
SWOT ANALYSIS

Strengths
Weaknesses
Opportunities
Threats
Pre Launch Study
In favor of T24 Not In favor T24

One sim holders


Customer Preference

More Pre Paid users


Pre Launch Study
In favor of T24 Not In favor T24

More GSM users

Time period of Usage


of network connection

Switch to better alternative


Major Constrains

Documentation

Communicating New no.

Network Coverage

Copying Contacts from


old sim

Customer Service

Number series

Brand loyalty
Post Launch Study

“SHOP MORE TALK MORE Is T24 providing better


AND TALK MORE SHOP offers !
MORE” concept.

REMARK: Very less talk time is given on heavy shopping


Suggestions
T24 Customers can be updated with latest offers, discount sales
etc via SMS or phone calls.(optional facility)
Should provide stationary while taking up T24 connection.
+ Instant Photographs for documentation.
+ Card readers to copy contacts from old to new sim.
+ Xerox machines.
Future Group Should look out for expansion in rural areas
More talk time can be provided on slow moving merchandise
Signal strength & service should be of good quality as it is most
preferred by the customers.
Hire more personnel & experience staff from telecom industry.
Conclusion

T24 is a unique marketing alliance between a


retailer & telecom operator, which offers
direct access to millions of future group
customers through its wide spread retail
presence across India. The concept of “Shop
More Talk more & Talk more Shop more” will
redefine the telecom experience in the country
and will take Indian retail industry to the next
level.
Bibliography

Marketing Management by-


Phillip Kotler

consumer behavior (9th edition)


Leon Schiffman

Consumer Behavior by- basil G.


Englis

[Link]

[Link]
[Link]
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N
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