Student-based road safety research
project
VeloCITY 2017:
Seoul - Busan
A PROPOSAL FOR:
South Korea Tourism Organisation
Kulliyyah of Languages and Management
(KLM), International Islamic University
About VeloCITY Seoul –
Busan 2017
“This year, students from Faculty
of Languages and Management
(KLM) of The International Islamic
University Malaysia (IIUM) is
organising a global road safety
study, with South Korea chosen
as the first case study. And we
want you to be part of it!
The 660 km journey will utilise the Han
River cycling route, covering the distance
in a week. A team consists of volunteer
students will take up the challenge to
cycle across the country and to prepare a
written report on road safety practices in
the country for the university.
Objectives
This project aims to promote
South Korea as a bicycle
friendly tourist attraction and
to prepare written report on
road safety practices for
Tourism Planning and
Hospitality Management
(TPHM) courses, Faculty of
Languages and Management,
International Islamic University
Malaysia (IIUM)
Expectation of outcome
By providing evidence of
sustainable road system, this
project hopes to redefine
policies for road management
in Malaysia, especially safety
aspect for pedestrians and
cyclists.
Market Analysis
1. Kulliyyah of Languages and Management, International Islamic
University Malaysia.
- Incorporating the study on road safety into the current syllabus
of education in Tourism Management course.
2. Korea Tourism Organization
- Promote the entire 1,621km bicycle path as a tourist destination
especially to cycling enthusiasts and Halal market for Muslim
travellers.
3. Property sector companies
- Provide avenue to incorporating bicycle lanes in city
development.
Cycling and South Korea
Completed in 2012, South Korea’s extensive
bicycle path built along the Korea’s main rivers
is to be envied. Completing the entire route
entitled cyclists to be rewarded with stickers,
medals and certificate as a memento.
This extensive traffic-free paths is an example
of pedestrian and cyclist road safety features
that help in reducing the possibility of bike-car
collision in the country and lowering carbon
footprints emission.
Endorsement
The 5000km between Malaysia and South Korea is one
of the obstacles that stands between our dream and our
scheme.
Help us to initiate our first step in realising our project!
This cycling project aligns with the virtue of giving back
to the community. The outcome of this project will make
important social and professional contributions especially
to the research community of IIUM. By providing fund
for this project, your establishment does not only help
improving road safety policy in Malaysia, but also to the
academic sector in our country.
Financial
Management
This project was calculated to accommodate the request
from students for 10 days trip. We have prepared our
estimation based on the requirement of equipment and
living cost for the participants.
Budget allocation for CYCLISTS
NO. Organization Particular Quantity Price / Amount
Committee unit (RM)
(RM)
1. Preparation & Repair kits 200 200
Technical 1
Tent 1 100 100
Groundsheet 1 80 80
Sleeping Bags 1 50 50
Sleeping Bag Liners 1 50 50
Head Torches 1 50 50
2. Transportation Flight tickets
& Residential (Kuala Lumpur –
1 ticket 1000 1000
Seoul)
Flight tickets
(Seoul – Kuala
1 ticket 1000 1000
Lumpur)
Train 2 ticket 120 120
10 days 100 / 2000
Meal Day
TOTAL EXPENDITURE 7,570
(RM)
Budget allocation for STUDENT VOLUNTEERS
NO. Organization Particular Quantity Price/unit Amount
Committee (RM) (RM)
1 Flight tickets (Kuala
. Transportation & Lumpur – Seoul) 4 tickets 1000 4000
Residential
Flight tickets
(Seoul – Kuala 4 tickets 1000 4000
Lumpur)
Bus (Seoul to 4 tickets 100 400
Busan)
Train (Busan 4 tickets 120 480
to Seoul)
4 person 70 X 10 2800
Guesthouse nights
Meal 4 person 100 X 10 4000
days
Action camera 2 300 600
Bunting 4 19X4 76
Banner 1 75 75
2. Expected 5,000
Donation Jersey 132 38 (estimate)
Income
TOTAL EXPENDITURE 19,031
ORGANISING
COMMITTEE
Mohd Afiq Bin Ideris
Programme Manager
/Cyclist
Muhammad
Ikhwan Bin
Jamaluddin
Advisor/Cyclist
Nadiah Binti Aida Zukrina Ashikin Binti Shuhada Binti Nur Zafirah Binti
Ahmad Suhaimi Binti Zulkefly Samaratin Ahmad Ramlee
Secretary/Asst. Assistant Programme Project Financial
Researcher Manager/Asst. Coordinator/ Researcher controller/
Researcher Head Researcher
Researcher
TENTATIVE (CYCLISTS)
16th March 2.50 P.M. (arrival) Incheon Airport
17th March 7.30 A.M Departure – Ara Hangang Lock
Certification Centre
6.00 P.M. Arrival - Yeoju
18th March 7.30 A.M. Departure – Yeoju
6.20 P.M. Arrival - Suanbo
19th March 7.30 A.M. Departure - Suanbo
3.00 P.M. Arrival - Andong
20th March 7.30 A.M. Departure - Andong
6.00 P.M. Arrival - Chilgokbo
21st March 7.30 A.M. Departure - Chilgokbo
6.00 P.M. Arrival – Changmyeong
Hamanbo Weir
22nd March 7.30 A.M. Ddeparture – Changmyeong
Hamanbo Weir
3.30 P.M. Arrival – Dadaepo Beach
(Cycling ends)
23rd March 8.00 A.M. – 5.OO P.M. Busan (time-off)
24th March 8.00 AM – 5.00 PM Seoul (time-off)
25th March 9.30 AM Incheon Airport
To ensure that we are able to carry out this
project, we would like to appeal for
sponsorship from your respected company
to support our project. This is a great
opportunity for your company to promote
your brand and services. We would like to
express our outmost gratitude for your
generosity and anticipate a favourable reply
from you.
Benefit Participating as
sponsor
This project is supported by South Korea
Ministry of Tourism as potential
education and promotional project for its
tourism industries. Furthermore, the
project was approved as a student’s
mobility project aims at incorporating the
study on road safety into the current
syllabus of education in Tourism
Management course.
Participating as sponsor
Below are the list of benefits gain by
sponsoring this project:
GOLD PACKAGE (Minimum of RM6K)
• Title sponsor for the project.
• Name in text on event posters and
banner.
• Name in text on paid print media
advertising.
• Logo printed on rider’s jersey and
promotional t-shirt.
• Invitation to post event as honoured
guest
• Free booth space.
• Right to use event logos and event
names in your promotions for duration
of sponsorship.
• Recognition of sponsors throughout
media coverage.
• Logo and hyper link on official website
page.
Participating as sponsor
Below are the list of benefits gain by
sponsoring this project:
SILVER PACKAGE (Minimum of RM3K)
• Name in text on event posters and
banner.
• Name in text on paid print media
advertising.
• Logo printed on rider’s jersey and
promotional tshirt.
• Invitation to post event.
• Free booth space.
• Right to use event logos and event
names in your promotions for duration
of sponsorship.
• PR recognition of sponsors throughout
media coverage.
• Logo and hyper link on official website
page.
Participating as sponsor
Below are the list of benefits gain by
sponsoring this project:
BRONZE PACKAGE (RM2K below)
• Name in text on event posters and
banner
• Name in text on paid print media
advertising
• Logo printed on rider’s jersey and
promotional tshirt
• Right to use event logos and event
names in your promotions for duration
of sponsorship
• Pr recognition of sponsors throughout
media coverage
• Logo and hyper link on official website
page.
We also accept sponsors for bicycle touring equipment as
illustrated below:
Heavy touring setup:
• Touring bicycle • First aid kits
• Tools and spare parts • Toiletries
• 2 person camping • Water bottles and pack foods
gears • Extra cable wires and front
• Cooking equipment panniers
• Spare clothing • Electronic devices and gadgets.
• Safety gears • Personal documents
Option 2
Compact touring setup:
• First aid kits
• Touring bicycle • Toiletries
• Tools and spare parts • Water bottles and snacks
• One person camping • Electronic devices
equipment • Safety gears
• Basic cooking equipment • Extra clothing
(utensils, burner) • Personal documents
Planned Future Project
As part of our global study for road safety,
we are planning to conduct the research at
other country with partial or fully developed
cycling path. EuroVelo 2019, Velocity Perth
– Brisbane 2020 and Velocity 2021Canada
Great Trail are considered for our next
study which will involved inter-country
journey and urban study of how road safety
for bicycle have been implemented.
Conclusion
It is a hope that your contribution in this
project can help us achieve the objective
and completing the task to create a
guidelines for future adaptation of road
safety development and policy especially in
Malaysia.
