Top Indian Advertising

Agencies

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 Presented By-:
• Mansi
• Shivani
• Ram
• Dheeru
• Vibhor

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 M u d ra
In d i a
Brief Introduction

Mr. Krishanamurthy started Mudra in 25th

March 1980 with 1 brand i.e. Vimal.

Today Mudra have more than 125 clients.

Mudra currently covered 1,75,000 villages,
4,000 towns across 21 states.

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 FOUR PILLARS OF
MUDRA GROUP
India

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 India

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 Some Facts regarding Mudra

• It was Mudra that first gave India double spread

colour ads.
• It was Mudra that first sponsored commercial
telecast of a major sporting event with the India-
West Indies series of 1983.
• It was Mudra that first branded a public issue-
“Reliance Khazana”
• It was Mudra that made India’s first telefilm
“Janam”.
• In 1991 Mudra Institute of communication (MICA)
only advertising school of it’s kind in Asia.
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 Memorable advertising
• Only Vimal
• I love you rasna
• My daddy Strongest
• The Mint with the hole
• Team Samsung
• Mc Donald’s mein hai kuch baat
• Kar lo duniya mutti mein

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 L o w e
n ta s .
l i
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 Brief Introduction
Industry-: Advertising

Headquarters-: Mumbai, India

Number of locations-:Mumbai, Gurgaon/New Delhi,

Bengaluru, Kolkatta, Chennai,
Pune, Hyderabad, Ahmedabad,
Kochi

Area served -: India, Africa, Middle East, South-

East Asia, UK, South and Central America

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 Services -: Advertising and Marketing
Communications, Digital Solutions,
Graphic Identity and Design, Public
Relations, Rural Communications,
Healthcare, Direct Marketing, Event
Management, Film Production and
Entertainment Marketing

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 Key People

Charles Cadell
R. Balki
Chief Executive
Chairman & Chief
Officer
Creative Officer
charles.cadell@lo
r.balki@loweworl
weworldwide.com
dwide.com

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 Employees 650+

Parent Interpublic Group of Companies

Divisions Lowe Lintas, Linteractive, dCell,

LinOpinion, Linterland,
LinHealth, Lintas Productions,
LinHealth, LinEvents,
LinPersonal

Website www.lowelintas.in

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urf Excel - Dirt is Good Tata Tea - Jaago Re

Lifebuoy - have no fear Fastrack - Move On

Pepsodent –
Kids Don’t Lie

hnson's baby soap - No compromise

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 PERCEPT

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 P  Founded in 1984, Percept Limited, an
entertainment, media and communications

E
company
 Percept Entertainment Group
 Percept Media Group

R  Percept Communications Group

C
E  Harindra Singh is the Vice-Chairman &

P Managing Director of Percept Limited, the

entertainment, media and communications

T
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 P  Founded in 1992, Percept Profile was initially established as the
PR wing of Percept Advertising

E  Other prestigious brands in the Percept Profile roster include

Forbes India - the most enviable business magazine; BSNL:
India’s leading telecom player; Bridgestone Tyres - world’s
R largest tyre manufacturing brand; T10 Gully Cricket - a unique
concept that promotes grass-root cricketing talent Big FM - the
country’s largest radio etc.
C  Percept Pictures has received a slew of awards for meaningful
cinema (Kancheevaram, Firaaq, Traffic Signal); Animation
E (Return of Hanuman & Hanuman); and critical acclaim (Phir
Milenge and Page 3).

P
T
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 Entertainment
P Percept Pictures
Percept Talent Management

E
PDM
P9 Integrated

R Media
Allied Media
Percept Out-Of-Home

C Percept Knorigin
Media Agency Middle East

E Communications
Percept/H

P Hakuhodo Percept
AMO Communications
IBD India
Percept Gulf Fz LLC

T Percept Profile India

Percept Profile Gulf

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 P 57th South Filmfare Awards
2010

E
6th CNBC AWAAZ Consumer Awards 2010
2010

International Luerzer’s Archive Journal (May 2010)

R 2010

4th Dubai Lynx Awards

C 2010

International Luerzer’s Archive Journal

E
2010

55th Filmfare Awards

2010

P 56th National Film Awards

2010

T
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P V Shantaram Awards
2009

Brand Equity Agency Reckoner Ratings for Media Agencies

E 2009

Brand Equity Agency Reckoner Ratings for Advertising Agencies

R
2009

WOW Awards for Events & Experiential Marketing

C
2009

7th Kara Film Festival, Karachi, Pakistan

E
2009

Brand Equity Agency Reckoner Rankings 2008

P
2008

Graphis Advertising Annuals - International Awards

T 2008

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 MADISON
SAM BALSARA
Chairman and Managing Director, Madison
World
Sam is a Management Graduate from Bajaj Institute
with over 30 years experience in Marketing
(Sarabhai's & Cadbury's) and Advertising (Contract,
Mudra & Madison). He started Madison in 1988.

VEENA GIDWANI
PUNITHA ARUMUGAM Chief Executive Officer, Madison
Madison Media – Group CEO Public Relations

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 1988

M March 21, 1988: Began with Godrej & Nelco accounts

1989
Launched Cinthol Lime which made a phenomenal impact in marketplace with 5.3%

A market share in premium market in first month.

2008

D
March 08: Madison Media starts operations in Sri Lanka and wins Airtel and Britannia
accounts

April 08: Madison - Mediacom combine wins P&G's media planning and buying business in a

I
Pitch

August 08: Madison Media wins Rs. 325 crores worth of new business – clients include Indian
Oil, Max New York Life Insurance, SpiceJet, Bharti AXA Mutual Fund, Bharti AXA General
Insurance, Bharti Retail, Airtel Digital TV and Levis

S September 08: Madison World wins first integrated account of Levis and to offer Levis its
Media, PR, Outdoor and Entertainment services through an integrated service

O
N
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  2009

M  Feb 09: Madison World announces the launch of PLATINUM PR

 April 09: Madison World wins 2 awards at Festival of Media Awards,

A Valencia – Madison Media wins Best Communication Strategy for BBC 

World Service Trust, Condoms Campaign and Mediacom wins People’s
Choice Award for Gillette.

D  June 09: Mediacom wins 1 Gold and 1 Silver at Cannes Media Lion for
Gillette – India Votes to Shave or not to Shave under Best Use of Mixed
Media and Best Innovation in FMCG category respectively

I
Madison Media wins 1 Bronze Media Lion Award at Cannes for BBC World
Service Trust, Condoms Campaign under Best Use of Mixed Media

 July 09: Madison Media wins coveted Britannia Media AOR.

S
O  MATES brings home EMVIES Award 09 for
boothnath using asian paints
N
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M Madison World is a 22 - year - old

diversified communication group,

A with 20 units across 9 specialized

functions in Advertising, Media,
Out-Of-Home, PR, Rural, Retail,
D Entertainment, Mobile and Sports;
employing over 800
I communication professional across
cities in India
S
O
N
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 O&
M

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 O  Ogilvy & mather is an international advertising,
G marketing and public relations agency based in
manhattan and owned by the WPP group. The
I company operates 497 offices in 125 countries with
L approximately 16,000 employees.
V
Y

&  Ogilvy & mather was founded in 1948 by david

ogilvy, as "hewitt, ogilvy, benson, & mather" in
manhattan. The company became a leading
M worldwide agency by the 1960s.Central to its growth
A was its strategy of building brands such as american
T express, BP, ford, barbie, maxwell house, IBM,
H kodak, nestlé, and unilever brands pond's and dove
E
R

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 O NOTABLE CAMPAIGNS
G  In 1972 ogilvy & mather, sydney first developed the line "don't leave
I home without it" as a means of educating australians how to use the
L country's first credit card.Three years later in 1975, the line was
adapted by ogilvy & mather new york to "don't leave home without
V them' ad campaign for american express traveler's cheques, featuring
Y oscar award-winning actor karl malden. The "don't leave home
without it" slogan was revived in 2005 for the prepaid american
express travelers cheque card. After malden's departure, american
& express continued to feature celebrities, including jerry seinfeld,
martin scorsese, robert deniro, wes anderson, and ken watanabe.
M
A  In 2007, ogilvy stockholm developed the "animals in the womb"
T campaign for ford flexifuel, which was nominated for the cannes lion
award and for the guldägget award in 2008 and 2009 for vodafone
H
E
R

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 O
G TOP AD OF OGILVY 2010
I
L
V
Y

&

M
A
T
H
E
R

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 G
E • Genesis, the origin, incorporated in the year
N 1998, with a dream to make wonders in the ever
changing world of advertising. Now emerged as
E one of the most proactive advertising agencies in
pune, known for its effective service, appealing
S creativity and sound sense of advertising
I intuitive skills and good understanding of pune
psychology. We are better known for our

S and puneites thinking patterns.

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 G Press advertising:
SERVICES
print media & press advertising in all newspapers and magazines.

E Audio/visual:

N
radio spots, jingles, cinema slides, tv advertisement.

Corporate identity:

E brand building, corporate presentations, corporate ad campaigning & everything from

logo designing to direct mail campaigning.

S Printing:
brochures, catalog, calendars, annual reports, folders etc.
All sorts of printing jobs including screen printing to multi colour offset printing.
I Outdoor advertising:

S hoarding, digital & large format printing, front & back lit boards, flex boards, glow
signs, banners etc.

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 G CLIENTS
E
N
E
S
I
S
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 L
E It has a significant presence in about 96
O offices in 10 countries. This advertising
agency was awarded the 'Worldwide Agency
of the Year' in 2004.They are proficient in
B explaining how a single image is worth
U thousand words and can break the barriers of
R language but not at the cost of the ad's
N emotional power. 
E
T
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 CEO
L Arvind Sharma
E
O Financial
Television Billings : Rs. 1896.6 million 
Capitalized Billings : Rs. 2,709.4 million 
B Gross Income:375.91million 
U
Major Clients
R
Birla Sun Life Insurance Company (Birla Sun Life/life
N insurance) ; Fiat Auto ( Fiat Palio /automobiles) ; Somany
E Tiles ( Somany/ceramic tiles ); Bajaj Electricals ( Bajaj
/fans & luminaries); La Opala RG ( La Opala /Crockery
T ,Solitaire/crystalware ); Lin Pen & Plastic ( Lin/writing
instruments) 
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 G A significant name in India in the world of advertising
r agencies is Grey Worldwide (I) Pvt Ltd.The company
e is primarily based in Mumbai and has offices in
y Kolkata, Ahmedabad, Bangalore and New Delhi. It is a
subsidiary of Grey Worldwide. The company
W specializes in advertising and marketing services.
o CEO Financial
r Nirvik Singh Television billings:rs 905.0
l million
d capitalised billings: rs 1846.5
w million
I gross income:425.00 million 
d
e
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 G
r Major clients
e Smithkline beecham (viva, maltova/health drink); hughes software
(software);
y  general motors (opel astra - automobiles);
oracle india ltd (oracle - software);
W bhartiya janata party (BJP - political);
o philips communications (savvy - cellular phones);
britannia industries (zip-sip, tetrapak - health drink);
r kinetic engineering (luna, V2, brat - mopeds)
l itc cards (expressions/greeting cards);
d tally solutions (tally academy/software);
set india(set MAX,SET/TV channels);
w ;itc foods(dal bukhara/foods);gujrat mineral development(corporate);
I marico industries (agency of record);
d radian beverages (sunkist/soft drinks);ogaan publications(elle)

e
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