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Dating App for Millennials: Overcoming Barriers

The document describes a proposed dating app that aims to help people aged 15-35 find suitable matches. It would allow users to filter profiles based on mutual interest and location to pursue desirable partners. The app seeks to address common pain points with dating such as fear of rejection, lack of privacy and transparency, and fake accounts by offering detailed profiles, location-based matching, and video calls before in-person meets.

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Kshitij Maheshwary
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43 views3 pages

Dating App for Millennials: Overcoming Barriers

The document describes a proposed dating app that aims to help people aged 15-35 find suitable matches. It would allow users to filter profiles based on mutual interest and location to pursue desirable partners. The app seeks to address common pain points with dating such as fear of rejection, lack of privacy and transparency, and fake accounts by offering detailed profiles, location-based matching, and video calls before in-person meets.

Uploaded by

Kshitij Maheshwary
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Group 1

Slide title 29
Presented by:
Aastha
Amandeep
Kshitij
Saloni
Sarthak
DATING APP
Customer segments / Pain
points Describe Product / Services
• Age 15 – 35 • Application to help people find their suitable match.
• Millennials & college students • With inclined interest and likings they can pursue
• Urban and Semi-urban (Tier-2) Demography their desirable partners.

• Fear of rejection
• Privacy issues
• Objectification
• Content leak / Fake account
• Verbal Abuse
• Exhaustive Process
• Lack of Transparency
• No detailed filter
DATING APP (CONTD.)
Value proposition Solution for pain points
• Filtering based on mutual liking • Location based mobile app on the go nearest
partners.
• Location based
• Dating partner for special occasions
• To increase romantic connectivity
• Detailed filter for profile
• To overcome social and physical barriers to form
bonds and relationships • Increase transparency in one’s using purpose
• Help in overcoming fear of rejection • Video call before meet
• Swipe feature to overcome stigma

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