Mario farhat
201800014
XMGT 610
Intoduction
Established in 25 October 1985
Hubs: Dubai international airport, Sydney airport
Fleet size: 255 passengers aircrafts and 11 cargo aircrafts
Destinations: 161 routes
Employees: 105730 (2019-2020)
Vision and Mission
• Vision: To manage profitable growth by creating a truly global distribution network, through adding value to
our customers' supply chains, by providing quality innovative solutions with a relentless focus on improving
service and containing costs
• Mission: To deliver the highest standards of product quality to support business logistics within the air
transportation industry and to achieve complete customer satisfaction through innovation and refinement of
service levels. “
Being an efficient organization with high performing people
Understanding our customers and stakeholders
Delivering world class airport services and infrastructure
Embracing a culture of quality and excellence
Growing our business regionally and beyond
Honoring our corporate and social responsibilities
Differentiation Strategy
The company remains to be the market leader in the industry while applying the differentiation
strategy and providing the high-class luxury services for the VIP clients and wider population . The
company differentiates in the market developing the close relations with suppliers of aircrafts,
including Boeing, and Airbus, and it is concentrated on building the high-quality infrastructure while
investing in airports and additional services.
Flights
schedule
Professional Modern
employees aircrafts
Differentiation
Fleet size
Services
and routes
Fleet size and routes
o 255 passengers aircrafts and 11 cargo
aircrafts (as of July 2020)
o Routes: 161 destinations in 85 countries
across six continents (as of May 2020)
Modern aircrafts
Emirates mainline fleet consists of the wide body aircraft
oAirbus A330s
o Airbus A340s
o Airbus A380s
o Boeing 777s
o Boeing 747-400 freighters (for cargo)
o Executive aircraft Airbus ACJ 319 (10 suites; 5 beds)
Flights schedule
Emirates operates over 3600 flights per week
to more than 150 destinations (161) in 85
countries around the globe.
Professional employees
o Cabin crew: from over 130 nationalities
young professional
highly trained
speak over 60 languages
o Pilots: experienced pilots
experts
well trained to meet emirates and aviation
regulations
Services
o In flight entertainment:
Latest and best movies, television, audio and games from around the world.
o Request programming:
Request any special programs you would like to see or hear on your next Emirates flights.
o Staying connected:
Phone, SMS and email from your seat, or call friends and family seated elsewhere on the aircraft.
o Dining:
All dining experience leaves a lasting impression (freshly squeezed juices, world class wines,
haute cuisine…)
o Chauffeur drive:
Complimentary chauffeur-driven cars are available for First Class and Business
Class passengers in many of the cities Emirates serves.
PROVIDING THE WORLD’S BEST IN-FLIGHT EXPERIENCE (EMIRATES)
Advantages & Disadvantages
Advantages;
o Gain competitive advantage in the industry where it operates.
o Able to offer differentiate services due to this the firm have not face competition.
o Creates perceived value and gain loyalty.
Disadvantages:
o Needs to use new technologies.
o Recruit and retain an employee who remains up to date with the new and updated technologies.
o Bear more cost which leads to increase the prices of products and services offered.
Conclusion
o Able to gain competitive advantages using the differentiation strategy.
o Remains to be one of the most successful airlines in the middle east.
o Profit AED 2.3 billion ($631 million) for the financial year ended 31 March 2019.
o 58 million passenger carried in 2019.
o Rank 5th in the world best airliners in 2019 (SKYTRAX)
Thank You
