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SAS Institute Mission and Marketing Strategy

This document presents a marketing plan for a proposed beverage product called "CHILL DRINK" by "aj COMPANY". The 3 sentence summary is: The document outlines the marketing mix, features, benefits, pricing, placement, promotion and SWOT analysis of the proposed beverage product. It also discusses the target market segmentation and positioning strategy. Competitive analysis is provided on major soft drink companies operating in the market.

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Niket Kumar
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© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
95 views26 pages

SAS Institute Mission and Marketing Strategy

This document presents a marketing plan for a proposed beverage product called "CHILL DRINK" by "aj COMPANY". The 3 sentence summary is: The document outlines the marketing mix, features, benefits, pricing, placement, promotion and SWOT analysis of the proposed beverage product. It also discusses the target market segmentation and positioning strategy. Competitive analysis is provided on major soft drink companies operating in the market.

Uploaded by

Niket Kumar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

SAS INSTITUTE OF MANAGEMENT

PROJECT ON

SUBMITTED TO:
PROF. BHAGESH SANKHE

SUBMITTED BY:
AJAY KUMAR KUMBHAR
MY COMPANY NAME
“aj COMPANY”

COMPANY’S MISSION STATEMENT


PURPOSE
QUALITY POLICY
THIS IS MY PRODUCT
MY PRODUCT NAME
“”

My product tag line


cr
MARKETING MIX OF MY COMPANY
Product
Price
Place
promotion
FEATURES OF MY PRODUCT
Different in taste
Good quality
Excellent in taste
Give freshness

Size
500 ml
300 ml
BENEFITS OF MY PRODUCT
If you buy 2 bottles of “CHILL DRINK” you get
discount on it.
If you purchase 10 bottles then you will be able to
participate in lucky draw & you can win
1 juicer mixer
1 wrist watch
PRICE OF MY PRODUCT
Cost of ingredients Rs. 3
Packaging Rs. 2
Factory overhead Rs. 2
Miscellaneous Rs. 1
Retailer margin Rs. 2
Advertisement Rs. 4
Profit Rs. 5
so the total pric e
PRICING STRATEGY OF MY PRODUCT
OBJECTIVE OF PRICING
 Profit oriented
 To achieve a target return
 to maximize profit
 Sales oriented
 to increase sales volume
 to maintain or increase market share
 status oriented
 To stabilize prices
 To meet competition
PLACEMENT OF OUR PRODUCT
DIRECT DISTRIBUTION: Direct distribution involves
distributing direct from manufacture to customer.
CONT…..
INDIRECT DISTRIBUTION: In this involves
distributing your product through the intermediary
for example manufacturer sell to wholesaler & then to
the retailer.
PROMOTION OF OUR PRODUCT
STATIC
 Newspaper
 Magazines
 Posters
 Wall painting
• BROADCAST
 Television
 Radio
 Events
 Word of mouth
SWOT ANALYSIS OF OUR PRODUCT

We conducted the SWOT


analysis of our product to
see the strength, weakness,
opportunity & threats of our
product.
STRENGTH
Strong management system
Efficient internal communication system
 effective Use of resources
SCM
Training & development
WEAKNESS
Less market share
Limited knowledge to customer
Competitively weak position
 Limited resources
Promotional activity
OPPORTUNITY
Expending market growth rate
Use of new technology
Increasing promotional media
Increasing customer awareness
THREATS
Uncertain future
Increasing rate of inflation
Poor economic situation in country
Strong competitors
QUESTIONNAIRE
How many times do you consume soft drink in a week?
<3 4-6 7-9 10-12 >12

What size do you prefer for the bottle?


300 ml
500ml
1 liter
2 liter

Would you pay a bit more for environmentally product?


Yes
no
OUR COMPETITORS
Coca cola India pvt. Ltd
Pepsi co India holding pvt. Ltd.
Parle bisleri ltd.
Dhariwal industries ltd.
Parle agro pvt. Ltd.
MARKETING STRATEGY
Segmentation
• Geographic
 Nature of market
 Rural
 semi urban
• demographic
• psychographic
 Life style
 Family oriented
 innovative
TARGETING
Young
Boys & girls
Belongs to middle class family
Student of college & universities
Wants new refreshing taste
POSITIONING
As market is increasing and competition is increasing
we have to make our product that much strong to
make position in the market.
Click icon
to add pic
ture
FEATURES OF MY
PRODUCT
THANK YOU

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