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Lakme: Marketing Strategies

1. Lakme has a vast range of over 300 products for face, eyes, lips, nails, and makeup tools that help it occupy a major share of the domestic cosmetics market in India. 2. Lakme uses an aggressive marketing strategy that includes celebrity endorsements, television, print, and social media advertising to promote its products across India through over 1200 sales outlets and 110 beauty salons. 3. The company aims to reach both urban and rural customers through reasonable pricing and availability at retailers, supermarkets, and hypermarkets to increase sales volumes and profits.

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Khushi sharma
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352 views6 pages

Lakme: Marketing Strategies

1. Lakme has a vast range of over 300 products for face, eyes, lips, nails, and makeup tools that help it occupy a major share of the domestic cosmetics market in India. 2. Lakme uses an aggressive marketing strategy that includes celebrity endorsements, television, print, and social media advertising to promote its products across India through over 1200 sales outlets and 110 beauty salons. 3. The company aims to reach both urban and rural customers through reasonable pricing and availability at retailers, supermarkets, and hypermarkets to increase sales volumes and profits.

Uploaded by

Khushi sharma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

LAKME

Marketing strategies
MARKETING STRATERGIES
2. Nearly about three hundred
items of Lakme brand are got
used by professional hair artists
in salons as well as individuals
both in the domestic and
international market. l i o o f L akme
c t fo
3. Produ i t em s for
t h e
includes l ip s , n ails,
e s ,
Face, Ey u s h e s an d
b r
1. The vast range of products tools and t. 
ki
and services helps Lakme to make-up
 
occupy a major share in the
domestic market.
1. Lakme is the first brand in 4. Besides its outlet’s, the
India, which is dealing with products are also available
cosmetics on a large scale and at hypermarkets,
leaved its footprint towards supermarkets, discount
every corner of the country. stores, convenient stores
and beauty shops.

3. The products are


easily available to
2. It has vast distribution
channel that includes twelve
customers through
hundred sales outlets with services of distributors,
beauty advisors. Now it has stockiest and retailers. 
set up 110 beauty salons all
over in India.
1. In India, most people
think twice before
spending their money on 4. The company want to reach as many
anything.  customers as possible by penetrating both
urban and rural market and for this reason
it has adopted a reasonable pricing policy
because it wants to reach masses. 

2. Lakme is the most favourable


brand among female population
5. It realises that pocket friendly
and affordable rates will result in
large volumes and eventually will
lead to better profits.
3. The pricing strategy of the
company approaches its
customers.
1. It has adopted an 2. The ad campaigns are advertised through
aggressive marketing televisions, newspaper, radio, billboards, fashion
plan to promote its magazines and social media platforms like Blogs,
product to every nook Twitter, Facebook and YouTube. 
and corner.

5. The company has set up the training


4. It is the title sponsor through Lakme Beauty Training Academy
of a fashion show titled in Chennai, Mumbai and Delhi, which will
3. It believes in star
Lakme Fashion Week.  assist interested people after participating
power and so it in fashion week.
hired many special
faces or celebrities
for promoting its
product via
campaigns.
CONCLUSION
p r o d u ct s for
o t tr i m med its
Lakme ha
s n
e a d o f th i s its
ia n m a r k et inst n nearly They are able to hold the customer’s
Ind ta in e d i
c t s a r e e a sily ob s s o c iated attention in a multi brand retail or e-
pr o d u ries. I t i s a tail space, which is increasing the
a l c o u n t
seventy gl
o b
r y a n d d e als in expectations of the users. Lakme
F M C G indust w it h its
with r o d ucts. E v e n Fashion Week, India’s premier fashion
n a l c a r e p e s e n c e , it
p er s o d retai l p r event is being conducted with the
e r a n g e a n e o ther
x t en s iv e t o th biggest stars, models, designers,
e
a t o u g h challeng
has given companies
. hairstylists and makeup artists in
attendance. 

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