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Lifebuoy: Leading Soap for Health Protection

This document discusses Lifebuoy, a leading soap brand in India owned by Hindustan Unilever Limited. It provides information on Lifebuoy's product categories including bar soaps, liquid handwash, and hand sanitizer. It also discusses Lifebuoy's position as India's top bathing soap brand and its status as the world's number one selling germ protection soap. The document then covers Lifebuoy's competitors and provides a SWOT analysis. It describes Lifebuoy's target market segmentation including benefits sought, age groups, and gender.

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82 views5 pages

Lifebuoy: Leading Soap for Health Protection

This document discusses Lifebuoy, a leading soap brand in India owned by Hindustan Unilever Limited. It provides information on Lifebuoy's product categories including bar soaps, liquid handwash, and hand sanitizer. It also discusses Lifebuoy's position as India's top bathing soap brand and its status as the world's number one selling germ protection soap. The document then covers Lifebuoy's competitors and provides a SWOT analysis. It describes Lifebuoy's target market segmentation including benefits sought, age groups, and gender.

Uploaded by

Aaon Enterprises
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

PRODUCT CATEGORY

Looking for wide number of products from Lifebuoy. There are wide ranges
of products from Lifebuoy and these products are used by billions of homes
in India and worldwide. If you are looking for these high quality products
with affordable price, then you have stepped in to the right place, where in
you can get to know many products at reasonable price from Lifebuoy.
Various products from Lifebuoy which are available in bar soaps, liquid
handwash, hand sanitizer can be known here.

Lifebuoy is the leading soap brands of Hindustan Unilever Limited (HUL).


Lifebuoy is India's foremost bathing soap & the first best product of
Hindustan Unilever Limited in bathing segment. This brand is popular and
which is known by many billion of people and which is called as
"Lifebuoy". It is world's No.1 brand for selling germ protection soap bars.
COMPANY & COMPETITORS
• The brand goes on to mention its key competitors such as Lux, Dettol, Santoor and
Godrej No 1 and urges people to buy any soap they have access to
• SWOT analysis of Lifebuoy analyses the brand by its strengths, weaknesses, opportunities
& threats. In Lifebuoy SWOT Analysis, the strengths and weaknesses are the internal
factors whereas opportunities and threats are the external factors.
• SWOT Analysis is a proven management framework which enables a brand like Lifebuoy
to benchmark its business & performance as compared to the competitors. Lifebuoy is one
of the leading brands in the FMCG sector.
• The table below lists the Lifebuoy SWOT (Strengths, Weaknesses, Opportunities,
Threats), top Lifebuoy competitors and includes its target market, segmentation,
positioning & Unique Selling Proposition (USP).
SEGMENTATION
Company name -Hindustan Lever Limited
Product name- LIFEBUOY
Benefits-Total protection antespectic Soap
User status- Regular user
PRODUCT RANGE – soap,bar, sanitizer.
Age-6 to 50+
Gender-anyone

In terms of benefits sought by consumers, the market can be divided into four broad segments – health,
naturals, beauty and freshness.  Lifebuoy is been positioned by its uses & applications. It is been positioned
as a complete family health soap.
• The targeting market for lifebuoy is all households who can afford buying soap and
who want to fulfill everyday need that provides them and their family with a 100 anti
bacterial solution and complete protection from all germs bacteria and cleanliness
from dirt Lifebuoy belief 
• Through the Lifebuoy brand, we aim to make a difference by creating quality,
affordable products and promoting healthy hygiene habits. Our goal is to help 1
billion people around the world improve their hygiene behaviour by 2020.

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