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Media Ethics and Audience Impact Guide

This document discusses key concepts related to media and information languages. It defines audience and stakeholders, and identifies common media producers like authors, journalists, editors and directors. It outlines guidelines for media producers from the 1947 Hutchins Commission, emphasizing responsible use of freedom of expression and prioritizing societal welfare. The document also discusses codes of ethics for media producers from organizations like the Society of Professional Journalists, focusing on seeking truth, minimizing harm, and acting independently. It evaluates messages from media based on adherence to codes and conventions, and examines effects of media on audiences and stakeholders.

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Marjorie Perez
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137 views10 pages

Media Ethics and Audience Impact Guide

This document discusses key concepts related to media and information languages. It defines audience and stakeholders, and identifies common media producers like authors, journalists, editors and directors. It outlines guidelines for media producers from the 1947 Hutchins Commission, emphasizing responsible use of freedom of expression and prioritizing societal welfare. The document also discusses codes of ethics for media producers from organizations like the Society of Professional Journalists, focusing on seeking truth, minimizing harm, and acting independently. It evaluates messages from media based on adherence to codes and conventions, and examines effects of media on audiences and stakeholders.

Uploaded by

Marjorie Perez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

MEDIA AND

INFORMATION
LANGUAGES
MEDIA AND INFORMATION LANGUAGES

AUDIENCE – pertains to a group of spectators in a public


event.
In media terms, they are the readers of print media, TV
viewers, moviegoers and Internet users.

STAKEHOLDERS – is a group of people or organization


that has same interest or concern with a particular group.
PRODUCERS OF MEDIA
AUTHORS AND JOURNALIST – delivers news and
other information to the readers, may it be on print or via
the Internet.

EDITORS – ensure that the material is well organized and


free from content or grammatical errors.

DIRECTORS- create films ,TV programs and radio


shows and work alongside talents or performers.
GUIDELINES FOR MEDIA PRODUCERS

The 1947 Hutchins Commission guidelines for Journalists and


Broadcasters.

1. As Professionals, they have an obligation to society to use their


freedom of expression responsibly. They should not abuse this
freedom, or use this power for exploitation or self-interest.

2. They should prioritize the welfare of the society over their


careers.

3.They should present news that is accurate, objective and


meaningful.
GUIDELINES FOR MEDIA PRODUCERS

4. They should express unbiased points of view, comments, and


criticism.

5. They should represent marginalized people like the minority


group.
CODES OF ETHICS FOR MEDIA
PRODUCERS
CODES – pertain to a set of standards, principles, and
policies that practitioners of a particular sector should
observe.

ETHICS – is a set of values observed by an individual


based on grounded principles.
SPJ CODE OF ETHICS
CODES OF ETHICS FOR MEDIA PROVIDERS AND
PRODUCERS FROM THE SOCIETY OF
PROFESSIONAL JOURNALISTS (SPJ).

1. SEEK TRUTH AND REPORT IT


2. MINIMIZE HARM
3. ACT INDEPEDENTLY
4. BE ACCOUNTABLE AND TRANSPARENT
EVALUATION OF MESSAGES FROM MEDIA
PRODUCERS BASED ON CODES AND CONVENTIONS

Codes – can create a system wherein media providers and


producers offer platforms that are sensible and meaningful.

Conventions – serves as avenues for media provider and


producers to discuss how they can improve their craft.
EFFECTS OF MEDIA TO ITS
AUDIENCE AND STAKEHOLDERS
The Media and Television Review and Classification Board
(MTRCB) is responsible for screening television programs
and films.

Psychologist claim that media can influence a child’s


behavior in various ways.
References
• Magpile,C.M 2016 .Media and Information Literacy (Enhancing
Education Through Effective Communication) .The Intelegente
Publishing Inc.ISBN 978-621-95421-2-8.

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