Visual Data Mining
Visualization or Visual Data Mining: discovering implicit but
useful knowledge from large data sets using visualization
techniques
Multimedia
Computer Human
Systems
Graphics Computer
Interfaces
Visual Data
High Mining
Pattern
Performance
Recognitio
Computing
n
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DEFINED
Data visualization
“Data Visualization is visual thinking augmented by
technology.”
- Stephen Few, Perceptual Edge
Data
visualizati
on WEAVES NUMBERS INTO PICTURES
Visualization
Purpose of Visualization
Gain insight into an information space by mapping data
onto graphical primitives
Provide qualitative overview of large data sets
Search for patterns, trends, structure, irregularities,
relationships among data.
Help find interesting regions and suitable parameters
for further quantitative analysis.
Provide a visual proof of computer representations
derived
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Visual Data Mining & Data Visualization
Integration of visualization and data mining
data visualization
data mining result visualization
data mining process visualization
interactive visual data mining
Data visualization
Data in a database or data warehouse can be viewed
at different levels of abstraction
as different combinations of attributes or
dimensions
Data can be presented in various visual forms
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Data Mining Result Visualization
Presentation of the results or knowledge obtained from
data mining in visual forms
Examples
Scatter plots and boxplots (obtained from descriptive
data mining)
Decision trees
Association rules
Clusters
Outliers
Generalized rules
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Boxplots from Statsoft: Multiple
Variable Combinations
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Visualization of Data Mining Results in
SAS Enterprise Miner: Scatter Plots
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Visualization of Association Rules in
SGI/MineSet 3.0
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Visualization of a Decision Tree in
SGI/MineSet 3.0
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Visualization of Cluster Grouping in IBM
Intelligent Miner
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Data Mining Process Visualization
Presentation of the various processes of data mining in
visual forms so that users can see
Data extraction process
Where the data is extracted
How the data is cleaned, integrated, preprocessed,
and mined
Method selected for data mining
Where the results are stored
How they may be viewed
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Visualization of Data Mining Processes
by Clementine
See your solution
discovery
process clearly
Understand
variations with
visualized data
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Interactive Visual Data Mining
Using visualization tools in the data mining process to
help users make smart data mining decisions
Example
Display the data distribution in a set of attributes
using colored sectors or columns (depending on
whether the whole space is represented by either a
circle or a set of columns)
Use the display to which sector should first be
selected for classification and where a good split point
for this sector may be
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Interactive Visual Mining by
Perception-Based Classification (PBC)
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