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Need For Achievement Theory

McClelland's three needs theory proposes that people are motivated by three main needs: need for achievement, need for power, and need for affiliation. The need for achievement involves a drive to excel and advance. Those with a high need for achievement set realistic goals, take calculated risks, and prefer situations where they can take personal responsibility. They are motivated more by feelings of accomplishment than by external rewards like money. McClelland's theory can help managers understand what motivates individuals and employees to perform better.

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Subham Dey
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868 views7 pages

Need For Achievement Theory

McClelland's three needs theory proposes that people are motivated by three main needs: need for achievement, need for power, and need for affiliation. The need for achievement involves a drive to excel and advance. Those with a high need for achievement set realistic goals, take calculated risks, and prefer situations where they can take personal responsibility. They are motivated more by feelings of accomplishment than by external rewards like money. McClelland's theory can help managers understand what motivates individuals and employees to perform better.

Uploaded by

Subham Dey
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
  • Introduction
  • Need for Achievement
  • Three Needs
  • High Need of Achievement
  • Conclusion
  • Thanks

Need for Achievement

Theory
By Subham Dey, BSM 3rd SEM, Roll - 26
INTRODUCTION

• McClelland’s three needs theory is created by psychologist David


McClelland, Three needs theory is a motivational model that attempts
to explain how the needs for achievement, power, and affiliation affect
the actions of people from a managerial context.
• This model was developed in the 1960s soon after Maslow’s hierarchy
of needs in the 1940s.
• David McClelland’s and his associates proposed three needs theory
these three needs are the need for achievement, need for power, need
for affiliation and came out with his book ‘The Achieving Society.’
• These three needs has great importance on managerial motivation.
Three Needs

• According to McClelland a person acquires three types of needs as


a result of one’s life experience. These three needs are:
• Need for Achievement — A drive to excel, advance and grow.
• Need for Power — A drive to dominate or influence others and
situations.
• Need for Affiliation — A drive for friendly and close inter-personal
relationships.
Need for Achievement
• According to McClelland the characteristics of entrepreneur has two features:

• Doing things in a new and better way

• Decision making under uncertainty

• McClelland emphasizes achievement orientation as most important factor for


entrepreneurs. Individuals with high. Achievement orientation are not
influenced by considerations of money or any other external incentives. People
with high achievement (N-Ach) are not influenced by money rewards as
compared to people with low achievement. The latter types are prepared to
work harder for money or such other external incentives. On the contrary,
profit is merely a measure of success and competency for people with high
achievement need.
High Need of Achievement

• The individual with high levels of need achievement is a potential entrepreneur.


The specific characteristics of a high achiever (entrepreneur) can be summarized
as follows:
• (i) They set moderate realistic and attainable goals for them.
• (ii) They take calculated risks.
• (iii) They prefer situations wherein they can take personal responsibility for
solving problems.
• (iv) They need concrete feedback on how well they are doing.
• (v) Their need for achievement exist not merely for the sake of economic rewards
or social recognition rather personal accomplishment is intrinsically more
satisfying to them.
CONCLUSION

• McClelland’s theory is very useful in helping managers identify


how they can motivate individuals to perform better.

• According to him all individuals posses all of these needs however


one of them is more dominant.
THANKS

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