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EIC Materials: Name: Position: School

This document outlines the process for developing Education, Information and Communication (EIC) materials to support behavior change strategies for public health problems. It defines EIC, identifies its purpose and characteristics, and describes the steps involved in crafting EICs. These include conducting an assessment, setting goals and objectives, developing EIC activities, identifying barriers and resources, and establishing an evaluation plan. The document provides examples of EIC material sources and discusses design considerations like ensuring materials are informative, motivating, and usable by illiterate audiences. It concludes with a workshop activity where participants will identify an issue, assign roles, and work together to create an EIC addressing that issue while applying the outlined development steps.

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Alona Bauca
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776 views40 pages

EIC Materials: Name: Position: School

This document outlines the process for developing Education, Information and Communication (EIC) materials to support behavior change strategies for public health problems. It defines EIC, identifies its purpose and characteristics, and describes the steps involved in crafting EICs. These include conducting an assessment, setting goals and objectives, developing EIC activities, identifying barriers and resources, and establishing an evaluation plan. The document provides examples of EIC material sources and discusses design considerations like ensuring materials are informative, motivating, and usable by illiterate audiences. It concludes with a workshop activity where participants will identify an issue, assign roles, and work together to create an EIC addressing that issue while applying the outlined development steps.

Uploaded by

Alona Bauca
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

EIC Materials

NAME:
POSITION:
SCHOOL:
At the end of the session you will be
able to:
1. Define Education, Information & Communication (EIC).
2. Identify the purpose, sources & characteristics of EIC.
3. Familiarize with the steps and standards on developing
EIC.
4. Craft/ create EICs
Education Information
Communication (EIC)
 Information- is defined as one or more statements or facts
that are received by a human which have some form or
worth to her/him.
 Education- is the process by which behavioral changes
take place in an individual as a result of experience which
he/she has undergone.
 Communication- is the process of attempting to change the
behavior of others. Helps people to learn to look at things
in a new way by sharing ideas and information.
Education Information
Communication (EIC)
-an approach which attempts to change
or reinforce a set of behavior in a target
audience regarding a specific problem in
a predefined period of time.
Education Information
Communication (EIC)
-used to convey public health
messaging in order to support the
overarching behavior change strategy
developed to respond to a public health
problem.
OBJECTIVES OF EIC

1. To change the behavior of individuals, family and


community.
2. To prepare background or basis for the change in health
behavior.
3. To change the norms of community.
4. To facilitate education for audience about public health
and to create awareness in public opinion.
EIC MATERIAL SOURCES:
EIC MATERIAL SOURCES:
EIC MATERIAL SOURCES:
Characteristics of (EIC)

Strategy Method Lead Result


Characteristics of (EIC)

Never Developed Individually


Characteristics of (EIC)
Influenced by socio-cultural or
environmental factor.

interpersonal communication
channel is used
Steps in Developing (EIC) Activities

Conduct Assessment

Set Goal

Establish Objectives

Develop EIC Activities

Identify Barriers

Identify Resource & Support

Establish an Evaluation Plan


What should be considered when designing
EIC Materials?
 Design your overall planned response.
 Design with illiteracy in mind.
 Make EIC materials motivating and informative.
 Borrow good ideas, and adapt them.
 Design materials that people will want to keep and
use.
WORKSHOP

1. Identify problem/ issue/situation that you want to change


have a result. (Face to face Learning Delivery Modality)
2. Assigned task on the ff.
• Leader/ Presenter
• Illustrator/ Lay-out artist
• Include Citation & references.
• QAME In-charge (SH/MT)
3. Recall & apply the steps in developing EIC.
4. Craft/ create an EIC (Print/Mass/Social Media).
Thank You!

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