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Multimodal Discourse Analysis

This document provides an overview of multimodal discourse analysis. It discusses that multimodal discourse analysis studies the intersection of various communication modes, such as written, spoken, digital, and embodied actions, within a given context. It notes that multimodality emerged from the work of Kress and van Leeuwen in 1996 and was influenced by Halliday's theories of meaning. The document also explains that communication uses multiple semiotic modes beyond just language, and that multimodal critical discourse analysis is an emerging methodology used to analyze online communication and how different elements like images construct meanings.

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Salam Neamah Hakeem
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754 views10 pages

Multimodal Discourse Analysis

This document provides an overview of multimodal discourse analysis. It discusses that multimodal discourse analysis studies the intersection of various communication modes, such as written, spoken, digital, and embodied actions, within a given context. It notes that multimodality emerged from the work of Kress and van Leeuwen in 1996 and was influenced by Halliday's theories of meaning. The document also explains that communication uses multiple semiotic modes beyond just language, and that multimodal critical discourse analysis is an emerging methodology used to analyze online communication and how different elements like images construct meanings.

Uploaded by

Salam Neamah Hakeem
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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MULTIMODAL DISCOURSE ANALYSIS

Assistant Professor
Dr. Kawa Sherwani
?WHY MULTIMODAL
 The development of technology recently created
new types of texts, such us images, digital texts,
videos etc.
 In this global and digitally networked scenario,
“multimodality” can offer a valid help because it
can account not only for linguistic analysis but
also semiotic analysis.
HISTORICAL BACKGROUND
 Historically, multimodality stems out of Gunther
Kress and Theo van Leeuwen’s seminal book
Reading Images 1996.

 Michael Halliday’s functional theories of meaning


and socio-semiotic approach to language. His
book (1978), Language as Social Semiotic: the
Social Interpretation of Language and Meaning.
MULTIMODALITY

 Speech and writing interact with ‘non-verbal’


modes.
 The study how discourses are communicated and
semiotically encoded.
 Discourses are communicated not only through
verbal utterances, but through entertainment media
such as computer games and movies.
MULTIMODALITY

Multimodality, where “multimodal‟


typically refers to the multiple modes (e.g.
spoken, written, printed and digital media,
embodied action, and 3-D material objects
and sites) through which social semiosis
takes place.
MULTIMODAL DISCOURSE ANALYSIS
 Multimodal discourse analysis is the study of the
intersection and interdependence of various
modalities of communication within a given
context.
 Researchers in this area seek to identify the
influence of mode on meaning within a given
context, focusing on co-occurrence and
interaction between multiple semiotic systems
MULTIMODAL DISCOURSE ANALYSIS
 Different semiotic modalities make different
meanings in different ways according to the
different media of expression they use.

 Communication occurs across more than a single


mode and is therefore inherently multimodal
 It can be used in analyzing movies, websites, TV
documentaries, news, architecture , etc.
MULTIMODAL CRITICAL DISCOURSE ANALYSIS

 Multimodal critical discourse analysis is a


qualitative research methodology that has been
used by scholars to analyze communication
content on the World Wide Web
 It is a relatively new extension of critical
discourse analysis, which, in turn, has been called
"one of the most influential and visible branches
of discourse analysis”.
MULTIMODAL CRITICAL DISCOURSE ANALYSIS

Researchers have used multimodal critical


discourse analysis, for example, to examine how
photographs and other graphic elements, children's
toys, political cartoons, and even music are used by
social actors to construct and contest dominant
social meanings.
ASSIGNMENT

Summarize the following paper into a 5-paragraph


essay:

“Using a social semiotic approach to multimodality:


researching learning in schools, museums and
hospitals”

By: Jeff Bezemer, Sophia Diamantopoulou, Carey


Jewitt, Gunther Kress and Diane Mavers

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