My
Internship
Experience
at APL
Submitted by: Reeja Baig
Student of BBA at Comsats
University Islamabad
Agenda of this presentation
• A brief overview of the company, the department I worked in, duration, and my
supervisors
• Tasks Accomplished
• Details of the Special Projects I worked on
• A brief description of the challenges and successes
• SWOT Analysis
• Recommendations
• Conclusion
Incorporated in Pakistan as a public
limited company on December 3, 1995.
Commenced its operations in 1998
Company
Overview Registered office of the Company is
situated at Attock House, Morgah,
Rawalpindi, Pakistan
Main activities include procurement,
storage, and marketing of petroleum
and related products
Company
hierarchy
• Department: Retail Development
Details of the • Duration: 6 weeks (18th July 2022-
department I • Manager: Sir Shahid Butt
worked in • Supervisors: Sir Junaid, Ma’am Zarmeen, Sir
Umair, and Sir Khurram
About Retail Development :
Concerned with the development of
new sites
This starts from the applicant’s request
till the commissioning of the site.
Makes sure that all the devised
standards for retail outlets are met in
accordance with the company’s
standards and regulatory
requirements.
Hierarchy
Three RD sections
1. Retail development and related support functions
2. RD Special Projects
3. COCO site operations and related support functions
Tasks
Accomplished
Week 1: 18 July 2022- 22 July 2022
th nd
• Orientation to the organization
• Overview of retail development policies and procedures
• Understanding and Evaluation of new leads including demographics, study on various
trading area potentials et
• Orientation to the Pakistan Oil Report and OCAC report to get knowledge of supply
points and share of OMC’s
• Study on the project of premium fuel in the market
Week 2: 25th July 2022- 29th July 2022
• Understanding of all matters related to OGRA
• Complete study of new proposal and preparation of feasibility, documentation, and
approval of sites
• Understood the development plan and the budgeting plan
• Study on the project of premium fuel in the market
Week 3: 1st August 2022 to 5thAugust 2022
• Preparation of the update of all pipeline projects
• Understanding of each step of development and challenges in the market
• Understanding of OMC’s share of retail network and development over the last 3 years
• Understanding of NFR
Week 4 : 8th August 2022- 12th August 2022
• Familiarization with the coordination process with OGRA, CDA, NHA, etc.
• Bids evaluation, procedures, documentation, and submission including the study of
tender RFP
• EV future in Pakistan and LPG sector analysis and growth
Week 5: 15th August 2022-19th August 2022
• COCO concept, briefing on COCO sites
• Operations and Management of these sites
• Understanding of Profitability report
• Field visits of at least 2 COCO sites in Islamabad
• Suggestions on improving standards at these sites and improving services along with
preparation of customer comment card
Week 6: 22 nd
August 2022- 26th
August 2022
• Report on Premium fuel
• Report on NFR
• Report on LPG
• Report on EV facility
• Internship Report
• Final presentations
Special Projects
1. Report on Premium Fuel in Pakistan
2. NFR Market
3. EV future in Pakistan
4. LPG sector comparison analysis and future growth
Challenges
• Getting adjusted to company culture
• Interaction with supervisors to ask questions
• Whether I am doing the work assigned properly or not
• Whether my work would be noticed or appreciated
• Competition from other interns
Successes
• Developed good analytical skills
• Networking with professionals
• Increased professional knowledge and experience
• Improved communication skills
• Increased knowledge about use of certain software
SWOT
Analysis
• Based on my
understanding, the SWOT
analysis is as shown in the
figure
1. Update company website
2. Make use of modern-day technology to increase
the ease with which the tasks are done along
with increased efficiency
Recommendations 3. Work on the untapped opportunities like the EV
facilities market for further growth and
expansion
4. Certain initiatives to be taken for employee
motivation
1. Immense pleasure in interning in an organization
like APL
2. Got real-time examples of what I learned in
university and learned new things too
Conclusion 3. Grateful for building my social network with
such talented and hardworking professionals
4. This would always be remembered as an
important and special part of my life
Thank you!
• Any questions?
