BES 5EE
TECHNOPRENEURSHIP
MODULE 2 –
INNOVATION AND IDEAS
Engr. RUSZIELD P. RICAMUNDA
Instructor
TECHNOPRENEURSHIP
INTRODUCTION TO TECHNOPRENEURSHIP
Innovation and Ideas
Welcome to the second module of this course.
For this lesson, we will be discussing what is innovation and
its types. It is also important the you understand the
difference between research and development and
organization-driven and market-driven ideas.
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LEARNING OBJECTIVES
INTRODUCTION TO TECHNOPRENEURSHIP
Innovation and Ideas
By the end of this module, you should be able to:
Define innovation;
Understand the difference between research and
development;
Understand innovation-driven vs small-medium enterprise
and
Understand organization-driven vs market-driven ideas.
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TECHNOPRENEURSHIP
Value
Novel Changes
Innovatio
n
Ideas Improvement
New
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INNOVATION
INTRODUCTION TO TECHNOPRENEURSHIP
Views from the experts
“Innovation is taking two things that exist and putting them
together in a new way” – Tom Freston (Co-founder of MTV)
“What is the calculus of innovation? The calculus of innovation is
really quite simple: Knowledge drives innovation, innovation drives
productivity, productivity drives economic growth.” – William
Brody (Scientist)
“Creativity is thinking up new things. Innovation is doing new
things.” – Theodore Levitt (Renown Economist)
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INNOVATION
INTRODUCTION TO TECHNOPRENEURSHIP
Views from the experts
“You can’t wait for inspiration, you have to go after it with a club.”
– Albert Einstein (Mathematician)
“I have not failed. I’ve just found 10,000 ways that won’t work.” –
Thomas Edison (Inventor)
“There’s a way to do it better. Find it.” – Thomas Edison (Inventor)
“The riskiest thing we can do is just maintain status quo.” – Bob
Iger (Businessman)
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INNOVATION
INTRODUCTION TO TECHNOPRENEURSHIP
Views from the experts
“When the winds of change blow, some people build walls and
others build windmills.” – ancient Chinese proverb
“Innovation – any new idea – by definition will not be accepted
at first. It takes repeated attempts, endless demonstrations,
monotonous rehearsals before innovation can be accepted and
internalized by an organization. This requires courageous
patience.” – Warren Bennis – Scholar and organizational
consultant
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INNOVATION
INTRODUCTION TO TECHNOPRENEURSHIP
Views from the experts
“When the winds of change blow, some people build walls and
others build windmills.” – ancient Chinese proverb
“Innovation – any new idea – by definition will not be accepted
at first. It takes repeated attempts, endless demonstrations,
monotonous rehearsals before innovation can be accepted and
internalized by an organization. This requires courageous
patience.” – Warren Bennis – Scholar and organizational
consultant
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“a new or improved product
or process (or a
combination thereof) that
differs significantly from the
INNOVA unit’s previous products or
processes and that has been
TION made available to potential
users (product) or brought
into use by the unit
(process)”
- Oslo Manual
(An international reference guide for
innovation)
TYPES
OF
INNOVATION
ORGANIZATIONAL INNOVATION
Types of Innovation
The development of a new
organizational strategy that will
somehow change a company’s business
practices, as well as the way its
workplace is organized and its
relationship with external stakeholders.
Four-day week working schedule
Work from home
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PROCESS INNOVATION
Types of Innovation
Process innovation is about
implementing a new or improved
production or delivery approach,
including changes in operational
methods, the techniques used and the
equipment or software.
SaaS (Software as a Service)
technology
Online booking/application
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PRODUCT INNOVATION
Types of Innovation
Product innovation is the introduction of a new or improved good or
service. These inventions or changes may have to do with improving
technical specifications, the materials or the software used or even
advancing on UX (user experience). (add available to potential users but
doesn’t necessarily need to generate sales.
Lego has been changing the materials of its
famous bricks to biodegradable oil-based plastics.
Electric vehicles
New batteries with longer ranges
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MARKETING INNOVATION
Types of Innovation
Marketing innovation means developing a new marketing strategy that
produces changes in, for instance, the way a product is designed or
packed, or even other decisions regarding price or promotion.
Haagen-Dazs’ new waste-free container
Easy-open can
Paper straw
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ECO-INNOVATION
An innovation resulting in
significant progress towards the
2030 goals of sustainable
development established by UN.
In practice, it means reducing
the impacts of our production
modes on the environment,
improving nature’s resilience to
achieving a larger efficient and
responsible use of natural
resources.
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NOT ONLY BUSINESS-APPLIED
INTRODUCTION TO TECHNOPRENEURSHIP
Nonetheless, innovation isn’t just about business. It’s a dynamic
process that needs implementation, i.e. that something is put into
active use or made available, but it can take place in all sectors of an
economy.
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EXAMPLES OF FAMOUS INNOVATORS
Steve Jobs started developing the smartphone world with the iPad.
Marie Curie made great researches on radioactivity
Elon Musk has been making great progress on luxurious electric cars
Ann Kiessling made plenty of findings on the area of biology
Nikola Tesla worked on the production, transmission, and application of electric power
Amanda Jones was the inventor of a vacuum method of canning
Thomas Edison invented the incandescent electric light bulb
Grace Hopper invented the first compiler for a computer programming language
Leonardo DaVinci, among many other things, invented the parachute
Josephine Cochrane invented the first mechanical dishwasher
Alexander Graham Bell invented the first telephone
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RESEARCH
VS
DEVELOPMEN
T
RESEARCH
Research is a learning process. This is when we try to define the ways
that things work and truly understand them. This is time for wide open
questions.
Is it possible?
Why does this happen?
But, it’s the first step. For without understanding, without some idea of
how and why things in the world happen as they do, we are often unable
to make use of these phenomena for any useful purpose.
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DEVELOPMENT
Development is about achieving function. This is when we consider how we can
bend the natural order of how the universe to our will, to serve purpose. This is the
time for narrow focus.
Can I make this happen in a reliable way for an acceptable cost?
This is all about utility and applying known concepts to problems of particular
interest. This is the glory zone, the money making area, the thing where it’s easy
to see the importance the importance of work.
Without research, however, developments is slower, more cumbersome,
and less effective.
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INNOVATION
DRIVEN
ENTERPRISES (IDE)
&
SMALL AND
MEDIUM
ENTERPRISES (SME)
(IDE) (SME)
The primary difference between IDE’s and SME’s is their purpose:
Seek to bring innovations to global Seek to build traditional and well-
markets understood business that serve local
demand
More risky
Success is based on their business
Bringing new and untested ideas into acumen, execution of their idea, and
the market local demand
The potential for high growth is Linear, as they are unlikely to take off
significant the way that successful IDE’s
A successful IDE has the potential to Backbone for many local economies
create many jobs and have an impact
on the market itself, and the economy Help provide jobs at the local level
overall.
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ORGANIZATION-
DRIVEN IDEAS
(ODI)
&
MARKET-DRIVEN
IDEAS (MDI)
(ODI) (MDI)
Directed from the top but the Value of customer feedback
ideas are driven from the To get closer to the customers,
bottom stay ahead of competitors, and
Demonstrating the correlation make decisions based on their
between bottom-up ideas markets
Ideas are free Continuous, evolving process
Clear relationship between the focused on the customer
frontline ideas and innovation
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THE END
THANK YOU
