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PowerPoint Diagram Pack
Market Analysis Framework
1 Problem understanding and definition Market environment Political and Socio demolegal graphic,cultural
This detailed 7-phase Market Analysis framework distills the various analyses of the Market, including the Market Place, Supply Side, and Demand Side.
2 Economic
Technological
Supply side
Market Market place: 3 Goods & Services Summary of trends and outlook
Demand side
6 7
Strategic options / Recommendations
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Contents
Market Analysis Framework Market Analyses - Problem Understanding and Definition - Market Environment Analysis - Market Place Analysis - Supply Side Analysis - Demand Side Analysis Market Analysis Conclusions - Trends Summary and Outlook - Strategic Options and Recommendations 16 4 8
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Contents
Market Analysis Framework Market Analyses - Problem Understanding and Definition - Market Environment Analysis - Market Place Analysis - Supply Side Analysis - Demand Side Analysis Market Analysis Conclusions - Trends Summary and Outlook - Strategic Options and Recommendations
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A market study typically consists of seven steps the main focus is usually the analysis of the Market (market place, supply, and demand)
Framework Overview (1 of 3)
Preparations 1 Problem understanding and definition
2 Economic
Market environment Political and legal Socio demographic and cultural Technological
Market analysis 4 Supply side
Market Market place: 3 Goods & Services 5Demand side
THIS IS A PARTIAL PREVIEW
Trends Summary and Outlook
Implications
You can preview the full PowerPoint document and 7 Strategic options / Recommendations download it at http://learnppt.com/powerpoint/
Main focus of a market analysis
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At each step, there are a number of objects that can be analyzedthese objects can be broadly divided into Must haves and Nice to haves
Framework Overview (2 of 3)
1
Problem understanding and definition Defining the market and the study scope Understanding the issues Planning effectively
2
Market environment analysis Socio-demographic Economic Political and legal Technological Trends
3
Market place analysis
Market size development Price development Product and Services Market place characteristics Market force structure Main drivers Trends
Must have
Deal with the subject before kick-off
Nice to have
Related markets
THIS IS A PARTIAL PREVIEW
Country specifics
Preparations Market analysis
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The development of the analysed parameters are the core of a market analysis and the resulting trends are its essence.
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Note there are no rules that are always applicable whether an object is important for a specific study depends on the respective study focus
Framework Overview (3 of 3)
4 Supply analysis 5 Demand analysis 6 Summary of trends and outlook
Environmental trends Market place trends Supply trends Demand trends
7 Strategic options / recommendations
Development of strategic options - Geographical - Growth - Integration - Cooperation - Behaviour vs. competitors Recommendations
Supply structures / Value Chain Integration (vertical/horizontal) Market force structure Players Characterisation Market shares (overall and per product group) Market positioning Trends
Segment analysis Segment definition Segment volumes Segment characterization Buying behaviour Purchase criteria Customer Value Chain Place of purchase Customer loyalty Trends Buying behaviour Purchased goods per segment
Must have
Stock market information
Trends in comparable markets
Nice to have
Company profiles Benchmark analysis Best practice
THIS IS A PARTIAL PREVIEW
Time and You can preview frequency of PowerPoint document and purchase the full Price at http://learnppt.com/powerpoint/ download it elasticity
Preparations Market analysis
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Contents
Market Analysis Framework Market Analyses - Problem Understanding and Definition - Market Environment Analysis - Market Place Analysis - Supply Side Analysis - Demand Side Analysis Market Analysis Conclusions - Trends Summary and Outlook - Strategic Options and Recommendations
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Understanding the problem and asking the right questions are the most critical success factors when carrying out a market analysis
Problem Understanding and Definition
Success factors Questions to ask Benefits Clearly defined scope Basis for effective and efficient information gathering Defining the market and What: What Industry, what goods and services? the scope of the study For whom: What customers? When: What time horizon? Where: What geographical region? Understanding the issues Why are we doing the study / what will the study be used for?1 Who is the client and what output is expected (qualitative vs. quantitative, graphs, charts, timeframe etc.)? What is the problem and what are the relevant questions to be asked? What are the critical business issues? What are the relevant parameters to be analyzed? You
Right approach Right balance between being focused but covering all relevant aspects Right level of depth
Planning effectively
Effective management of client Is the assignment realistic and reasonable? What data will be required? THIS IS A PARTIAL PREVIEW Anticipation of critical issues Understanding of required data What are the best sources of information? Who are the relevant people to talk to and when is the Effective time management can preview the full PowerPoint document and right time to meet them? download it at http://learnppt.com/powerpoint/ What are the milestones and when will they be reached?
1Reasons for carrying out a market analysis: Support a strategy development project, Benchmark, Market entry decision, New product launch, Market trend adaptation, PR, project sale
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External factors can influence a market heavily the analysis of the markets environment is therefore a crucial part of every market study
Market Environment Analyses
Object of analyses
Socio-demographic and cultural
Questions to ask How have the socio-demographic and cultural environments developed and how does this affect the analysed market? What are socio-demographic key drivers relevant to analyzed market?
Parameters to analyse
Output / benefit
Socio-demographic data: Age, sex, Key drivers nationality, household structure, mobility, etc. Developments of demography Other parameters could be: Acceptance of new products, evolvement of new life styles, Change of customer behaviour etc.
Economic
How has the economic environment developed and how does this affect the analysed market? What are economic key drivers relevant to analyzed market?
Economic development Per capita income Work force potential and productivity Exchange rates and inflation Etc.
Key drivers Developments of relevant economic factors
Political and legal
How has the political environment deve-loped Taxes and subsidies and how does this affect the analysed Labour contracts market? Import / export restrictions What are political and legal key drivers relevant to analyzed market? Environmental conditions Other laws and PREVIEW THIS IS A PARTIALregulations
Key drivers Developments of political and legal factors relevant to analysed market
Technological
How has the technological environment developed and how does this affect the analysed market? to analyzed market?
You can preview the full PowerPoint processes Potential new materials and document and Developments of technological factors relevant to analysed market What aredownload it at http://learnppt.com/powerpoint/ technological key drivers relevant New / disruptive technologies
Etc.
Technical maturity of industry and pro-ducts Key drivers
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paid for them define a market place and are therefore the most important parameters to analyze
Market Place Analyses (1 of 2)
Object of analyses
Market size
Questions to ask How was the development of the overall market size in Euros and amounts of sold units? Why is the market growing / shrinking?
Parameters to analyse Quantities of sold goods Prices
Output / benefit Development of market size
Prices
How did prices develop and why?
Prices Reasons for price changes
Price developments and reasons
Goods and Services How can goods and services be
categorised?
What was the amount of sold goods and services (in Euros and units) in each category?
Parameters of categorization: Dependent on Price and quantity developments market Development of sold volumes per Quantities of sold goods per category category Prices Be in a position to focus on the important categories
How has the product and services structure Character of sold good developed over time? How did prices develop and why? What are areas of product innovations?
Market characteristics
What is the markets history?
Maturity of market THIS IS A PARTIAL PREVIEW Degree of market innovation
Long-term market development
What makes the analysed market unique?
Great number of possible parameters, for Market framework You can preview the full PowerPoint document and example: High degree of regulation (energy), very high fragmentation (medical devices), download it at http://learnppt.com/powerpoint/ importance of R&D (pharma) etc.
Must have
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The essence of a market analyses are recommendations based on strategic options
Strategic Options and Recommendations
Perspective / criteria Geography Questions to ask
Where do we want to play geographically?
Possible strategies
Global Global but adapt local Regional Local Expand Hold Consolidate Shrink Withdraw
Growth
What is our growth perspective?
Recommendations
Integration Cooperation
What is our approach towards integration? What is our approach towards cooperation?
Forward integration Backward integration Acquisition Equity stake Partnering Independency
THIS IS A PARTIAL PREVIEW
Behaviour vs. competitors
You can preview the full PowerPoint document and What is our behaviour Aggressive towards competitors? http://learnppt.com/powerpoint/ download it at Neutral
Collaborative Defensive
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END OF PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/
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