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Internationalizing Matador Toothbrushes

The document provides a presentation on internationalizing a Bangladeshi toothbrush business called Matador Toothbrush. It analyzes potential markets of India, Brazil, and Saudi Arabia by comparing their political, economic, and legal systems. The political systems range from democratic to following Sharia law. Economically, India and Brazil have mixed systems while Saudi Arabia has a free market dependent on oil. Legally, Brazil follows civil law, India has a hybrid system, and Saudi Arabia's is based on Islamic law.

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Azmir Marufin
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92 views5 pages

Internationalizing Matador Toothbrushes

The document provides a presentation on internationalizing a Bangladeshi toothbrush business called Matador Toothbrush. It analyzes potential markets of India, Brazil, and Saudi Arabia by comparing their political, economic, and legal systems. The political systems range from democratic to following Sharia law. Economically, India and Brazil have mixed systems while Saudi Arabia has a free market dependent on oil. Legally, Brazil follows civil law, India has a hybrid system, and Saudi Arabia's is based on Islamic law.

Uploaded by

Azmir Marufin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Presentation on

Internationalization of a local
business of Bangladesh

BY TEAM IGNITERS
Product Description
“Matador Toothbrush” Two categories of toothbrushes

 Protect toothbrush bristles from  Adults- The Matador Soft+, 24-piece pack priced at
damage and contamination. 225 BDT,
 Effectively removing plaque from teeth
 Simple, expandable design
 Smooth tongue surface.
 Children- The Matador Soft Penguin, 40 BDT per
piece,
 Designed for babies with milk teeth or aged between
1-5+ years
 Compact, comfortable grip and soft bristles
 Put less stress on a baby’s gums
Market Analysis

1) Political System
 India and Brazil follows a democratic approach

 Emphasize on individual rights, freedoms and responsibilities


 Saudi Arabia

 Follows the principles and Sharia law

 Focuses on collectivism and community welfare.


Market Analysis

Economic System Saudi Arabia


 India and Brazil has mixed economic system  Free Market Economy
 India- GDP- 6.4% to 6.7% (Asian development Bank 2023)
 Export earnings from oil and oil has a 45%
Brazil contribution towards GDP
In 2021, Brazil was the ninth largest export market for U.S.  Stable Currency
products and services, representing $62.07 billion in
exports, up 25.7% from 2020  Total GDP is now 48%, lower regulations
encouraged contribution of private enterprises &
Core inflation rate of this country has decreased from
foreign investment
previous year from 10.38% to 5.77% in January (2022-
2023).
Market Analysis
Legal System
 Brazil- follows a civil law system

 Reduces any uncertainties and confidence in decision making for Matador

 India- “India has a hybrid legal system having elements of civil law, common law, equitable law, and
customary and religious laws.”

cultural barriers for Matador.

Saudi Arabia- theocratic law system, mainly Islamic law is followed, exact Islamic law (Sha’riah)
regarding both criminal and civil cases

 Matador might face difficulties in their marketing activities

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