Digital Outdoor Advertising
(Installation & Operation of LED Unipole Hoard-
ing)
Business Venture Proposal
Executive Summary
• Founded in 1967
• Initial domain – Wall Painting , Screen Printing , Sign
boards , Artistic Painting , Theatre slides – (Mainly FMCG
corporates and Textile Mills)
• Re-launched Digital Printing Unit in 2014.
• Deals in Signage, Outdoor Advertising & Digital Printing.
• Strategic Branding and Ad. Consultant for Corporates.
• Printing and Ad. Partner for State & Local govt. bodies.
Clientele
and many more…..
Executed Works
• City Branding for Ujjain Municipal Corporation – Swachh
Bharat Ahiyan – Swachh Survekshan
• Bus Stop Branding for Ujjain Smart City Limited.
• Flex Works for Ujjain City transport Services Ltd.
• Simhastha Mela Work for MP Jansampark Vibhag.
• Advertising work for Sadhna News.
• Printing partner for Idea Cellular.
• Signange Works for Bank of India – with AJCON in
Mahakaleshwar Temple Premises.
Capabilities
• Flex Printing Capacity
• Star Quality (Signage) - 20,000 Sq.Ft./Day.
• Production Quality (Hoarding) - 40,000 Sq.Ft./
Day
• Vinyl (High Res. Printing) - 8,000 Sq.Ft./Day
• Fabrication Capacity
• Hoarding Frames Fabrication - 8,000 R.Ft./Day
• Kiosk Frames Fabrication - 5,000 R.Ft./Day
• Total Capacity - ~2.5 Tonne/Day
• Installation Capacity -
• Pasting & Installation - 10,000 Sq.Ft./Day
Organization Chart
Outdoor Advertising
• OOH , Out of Home advertising.
• Cost effective to reach to targeted audience.
• Constantly growing.
• Traditional Formats –
• Static Hoardings
• Bus Shelters
• Flyover gantries
• Highway Gantries
• Unipole , Bipole
• Buildings. Etc.
Advertising Assets Prospects
• Tie-up with local advertisers for around 50 nos. hoardings
• Tech. proposal accepted by Municipal Corporation for Ad-
vertising rights at two bus stands of Ujjain , assets -
• Approx 15 nos. of hoardings.
• 50 nos. of Illuminated Kiosk Poles
• 2 nos. Scroll LED
• 1 8’X8’ indoor LED.
• Around 10 nos. of Hoarding on Personal Properties on
main highways of Ujjain , (NH & Indore Highway)
Be Smart , Ad Smart
LED Unipole Billboard
Advantages
• Flexible – subscribed ads can be shuffled
• Time Sensitive – Different ads for different times.
• Cost Effective – no additional cost for print media , like
flex , vinyl etc.
• Dynamic Ads – price and offers can be edited.
• Point of attraction – due to videos and slideshow.
• Campaign – in order to attract crowd , live events can be
played with advertisement in the breaks.
Advertising Pattern
• Display Timing – 15 hours/day
• Screen Size – 8’ X 16’
• Advertising Slot – 15 to 30 secs.
• Repeat in every 15 minutes
• Min. 4 time in 1 hour.
• Min. 50 times a day.
• Rental Period – 1 month
• Display format – Slideshow or Video.
Proposed Location
Tower Chowk
Shaheed Park
Chamunda Mata Square
In Front of Cosmos Mall
LED Display Panel
Module Size = 960mm X 960 mm
Approx Cost = 8 Lac + 14% VAT
Total Size = 8 ft X 16 ft Approx Cost = 9.12 Lacs
Say = 9 Lacs
Mounting Structure (Unipole)
Size = suite at site
Cost = Appx. 1 Lac INR
Financial Model
Capital Cost
• LED – Rs. 9 Lacs (inclv. All taxes)
• Unipole – Rs. 1 Lac approx.
• Tendering fee – Rs. 50,000/- (Refundable)
Total = 10.5 Lacs per LED
Financial Model
Operating Cost
• Premium to UMC – Rs. 20,000/- p/m
(presumed)
• TAX – Rs. 5,000/- p/m.
• Electricity Bill – Rs. 20,000/- p/m.(Variable)
• Marketing – Rs. 5,000/- p/m
• Maintenance – Rs. 5,000/- p/m
Total = 55,000/- p/m per LED
Rates
Total Allocation
• Min. 8 Hours – 18000 Secs.
• Min. Display per ad. – 300 Secs.
• Total available slot – appx. 30 ads.
• Discounted Rate per ad – Rs. 5,000/- p/m
Total = 1,50,000/- p/m per LED
Rates
Total Allocation
• Min. 8 Hours – 18000 Secs.
• Min. Display per ad. – 300 Secs.
• Total available slot – appx. 30 ads.
• Discounted Rate per ad – Rs. 5,000/- p/m
Total = 1,50,000/- p/m per LED
ROI
Total Earning (Monthly)
• Monthly Exp. – 55,000/-.
• Profit – 95,000/-
ROI = 0.92 Years
