Introduction to Samsung :

Samsung was founded in 1938 by Lee

Byung-chul as a trading company in
South Korea. Over the years, it has
diversified its business interests and
emerged as a global leader in various
industries.
 01

Key Products : Global Presence :

Samsung is known for its wide range Samsung has a strong global presence
of consumer electronics products, with operations in over 80 countries.
including smartphones, televisions, It has established a strong market
home appliances, and wearable presence in regions such as North
devices. It also manufactures memory America, Europe, and Asia, and
chips, display panels, and other continues to expand its reach to new
components for various industries. markets.
 PEST ANALYSIS 02

Political Factors
Government regulations play a significant role in
shaping Samsung's business operations. These
regulations can impact various aspects, including
product safety standards, intellectual property
rights, and environmental regulations. Compliance
with government regulations is crucial to ensure
legal and ethical business practices.
 03

Trade Policies : Political Stability :

Trade policies, such as tariffs and Political stability is essential for Samsung's
import/export regulations, can business operations.
significantly impact Samsung's global Political instability, such as civil unrest or
operations. Changes in trade policies can frequent changes in government,
affect the cost of raw materials, supply can create uncertainties and disrupt business
chain logistics, and market access. activities. Samsung relies on a stable
Samsung needs to closely monitor and political environment to ensure smooth
adapt to changes in trade policies to operations, investment security, and long-
maintain a competitive edge in the global term business planning.
market.
 Economic Factors 04

Economic Growth :
Economic growth is a crucial factor that
affects Samsung's business operations and
performance.
A strong economy with high GDP growth
rates creates favorable conditions for
increased consumer spending and demand
for Samsung's products and services.
 05

Inflation Rates : Exchange Rates :

Inflation rates can impact Exchange rates play a significant role
Samsung's production costs and in Samsung's international business
pricing strategies. High inflation rates operations. Fluctuations in exchange
can lead to increased costs of raw rates can impact the cost of importing
materials and components, which raw materials and exporting finished
may affect the profitability of products.
Samsung's products. Additionally, Changes in exchange rates can also
inflation can impact consumer affect the competitiveness of
purchasing power and demand for Samsung's products in international
Samsung's products. markets.
 06

Social Factors

Cultural trends :
Samsung closely monitors cultural trends to
align its products and marketing strategies
with the preferences and values of its target
consumers.
 07

Demographic Changes :
Changes in demographics, such as
population growth, aging
Consumer Behavior : population, and urbanization,
impact Samsung's target markets
and influence its product
Understanding consumer behavior development and marketing
is crucial for Samsung to develop strategies.
innovative products and deliver
personalized experiences that meet
the evolving needs and
expectations of its customers.
 08

Technological Factors
Advancements in technology have
a significant impact on Samsung's
business. The company must stay
at the forefront of technological
developments to remain
competitive in the market. This
includes investing in research and
development to innovate new
products and improve existing
ones.

Shot on galaxy S23 Ultra

 09

Innovation :
Innovation is a key factor for Samsung's
success. The company
strives to develop unique and cutting-
edge products that meet the evolving
needs of consumers.
This includes exploring new
technologies, improving user
experiences, and introducing new
features and functionalities.
 SWOT ANALYSIS 10

Strengths :
[Link] Product Portfolio:
Operates in various industries
2. Innovation:
Innovation in technology.
3. Brand Reputation:
Globally recognized brand
4. Market Leadership:
Market leader in several product
categories
 11

Weaknesses : Opportunities :
[Link] Concentration: [Link] Expansion:
Heavily relies on a few key product There are opportunities for Samsung
lines to expand its market presence in developing
2. Quality Perception Issues: regions and emerging markets.
Faced challenges with product quality 2. Diversification:
and safety Exploring new business areas
3. Legal Issues: 3. Eco-friendly Initiatives:
Faced various legal challenges Increasing awareness of
4. Heavy Competition: environmental issues
Technology industry is highly
 12

Threats :

[Link] Competition:
Samsung faces strong competition regionally and globally
2. Rapid Technological Changes:
The technology industry evolves rapidly
3. Currency Fluctuations:
Samsung's global operations exposed it to currency exchange
rate fluctuations
 Porters Five Forces 13

[Link] Power of Buyers :

Moderate-High- Samsung faces relatively high
buyer power due to the availability of alternative
products and brands in the consumer electronics
market.
 14

2. Bargaining Power of 3. Threat of New

Suppliers : Entrants :
Low- The threat of new entrants to
Moderate-High- Samsung, being a large
Samsung's core businesses is relatively
and diversified company, often has strong
low due to high entry barriers like
bargaining power over suppliers, especially
substantial capital requirements,
in the semiconductor and display industries.
economies of scale, and established
brand recognition.
 15

4. Threat of Substitute 5. Competitive Rivalry

Products: within the Industry :
Low- The threat of new entrants to
Moderate-Samsung faces a moderate threat
Samsung's core businesses is relatively
from substitute products, as there are
low due to high entry barriers like
alternatives in the market, but Samsung's
substantial capital requirements,
brand loyalty and diversified product
economies of scale, and established
portfolio mitigate this threat.
brand recognition.
BUSINESS LEVEL
STRATEGIES : 16

Samsung’s Business strategies is for Expansion and

for Global Success.
Samsung , the development of South Koreans which
has a great impact on humans regarding its
innovative technologies, strategic partnership which
helped a lot in Globalization strategies.
It is a South Korean Business conglomerate
that is involved in a wide range of Industries,
electronics , construction , appliances etc
The choice affect the initiative that vary subsidiaries
might have in the business process and how the
headquarters plans for the future of the company.
• Samsung has a strong Global Presence , with a focus
17
on emerging markets, allowing the company to top
into new customer and adapt the regional trends.
• Collaborations with other companies help Samsung
strengthen its position.
• The top competitors of Samsung are Apple and LG.
etc The company focuses on customers demands and it
provides high quality.
• Samsung has build a strong brand in the view of
associating and image Globally with Quality and
reliability.
• Samsung engages in the strategic partnerships to enhance
its product offering.
• The company invest significantly in research
and development to stay ahead in Technologies.
CORPORATE LEVEL 18
STRATEGIES :
Samsung , which have target , diversity in product
and strategic partnerships.
• It has employed various Cooperate Level Strategies
to become a major Influencer.
• The largest advantage of this Strategy is the
minimization of the procurement costs and
enhanced speed of Design , development and its
production.
• It has a unique corporate strategy in using both
External and Internal suppliers.
• Samsung corporate strategy includes
19
diversification across a wide range of
Industries , the including consumer
electronics, semi conductors , finance etc
• This integration enhances control over the
supply chain, improves cost efficiency and
allows better coordination.
• Samsung focuses on corporate branding to
maintain a positive and consistent image
Worldwide.
• Samsung aims to optimize financial
performance and maintain a strong balance
sheet.
• Samsung embraces corporate level strategies
that align with digital transformation trends.
Tha
Yo