Understanding life in
Lockdown:
A study on Consumers Expenditure Pattern on
varied products and services PRESENTED BY-
Pooja Soni
Muskan Jain
Atul Raj
Aditya Nigam
Priyranjan Singh
Shashank Pandey
INTRODUCTION
⩥ It all started with reports of a new virus in China in late 2019.
⩥ The World Health Organization (WHO) was notified by Chinese
authorities about several cases of a mysterious lung disease in Wuhan.
This new disease is classified by the World Health Organization as a
coronavirus disease (COVID-19), resulting in a global Pandemic.
⩥ In many countries around the world, schools and universities were closed,
events were cancelled, and retailers that did not sell essential products
were forced to close, while supermarkets remained open.
⩥ Brands are forced to adapt to a new reality in which changes in customer
behaviors.
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INTRODUCTION
⩥ The study proposed a model of six key consumer behavior threshold
levels that depict early, changing spending patterns for emergency
items, health, and food supply. Each threshold level corresponds to a
different level of consumption.
⩥ Other hand, has mostly been conducted under normal societal
conditions, without the interference of global disasters like a financial
crisis or a pandemic. Due to uncertainties such as job security
consumers became more price-sensitive, therefore, changed their
buying behaviors.
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OBJECTIVES
1 2 3
KNOWLEDGE SWITCHING THIS STUDY AIMS
ABOUT CONSUMER TOWARDS DIGITAL TO SHED LIGHT ON
APPROACH MODE OF PAYMENT THE PERCEPTIONS
TOWARDS AND EXPERIENCES
WHILE EXPENDING
EXPENDITURE ON OF INDIA’S
PRODUCT AND ON PRODUCT AND CONSUMER ON THE
SERVICE DURING SERVICE DURING LOCKDOWN.
PANDEMIC. PANDEMIC.
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scope
1. Study population 2. study took place
was restricted to over the course of 20
Indian consumers days..
across the country.
3. The study's data 4. The research
was collected entirely include theories, data
from online. collection & analysis
of brand preferences.
5
RESEARCH methodology
METHOD OF DATA SAMPLE SIZE SAMPLE
COLLECTION AND TYPE TOOL
1 3 5
2 4 6
MODEL OF DATA SAMPLE DATA
COLLECTION SELECTION COLLECTION
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RESEARCH methodology
⩥ 1. Method of data collection
Descriptive research was adopted for this study . The descriptive research those which
are worried about portraying the qualities of specific idea.
⩥ 2. Model of data collection
Both primary and secondary data have been taken for the study
• Primary data -The primary data were collected with the utilization of surveys.
Questionnaires were distributed among the youth.
• Secondary data- Secondary data is collected from textbooks, journals, reports and,
usage of the web. It refers to the information and facts that have been already
collected and published.
⩥ 3. Sample size/type
The ‘simple random sampling’ size was chosen from the youth whose age is between 18
to 25 mostly, and were constructed at 110 responses.
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RESEARCH methodology
4. Sample selection
Purchasing conduct and changes in purchasing conduct have recently been widely explored. In any
case, the current circumstance is extraordinary, since the world has at no other time confronted a
pandemic on this worldwide scale in present day times. In spite of the fact that 18 the circumstance is
extraordinary, late investigations are showing that the buyers are delineating comparative changes in
purchasing practices in the current emergency.
5. Sample tool
Google Forms was used for the data collection. The tool automatically consolidates all gathered data in
the form of charts and bar diagrams.
6. Data collection
Under this , information from peer-checked on articles, books, measurements, online sources, and
significant paper articles are utilized to assemble a hypothetical structure. In view of this expounded
information from the sources, the speculations were assembled, which show the connection between
the factors. A survey was made to gather information. The poll was first tried in a pilot concentrate on
companions and family members of the specialist since they likewise have a place with the examining
test the pilot study, things were improved to guarantee legitimacy, that what should be estimated is
estimated. Guidelines were additionally added to the survey, where directions were lacking. For the 8
information assortment, the poll was made in Google Forms.
DATA
ANAL
YSIS 9
LOCKDOWN IMPACTING THE
INCOME
Scale Lockdown impact Percentage
on person’s
income
(out of 114)
Yes 64 56.1%
No 50 43.9%
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What are the How frequently you
important parameter used e-commerce
you focus on while websites to buy
buying product in online in pandemic
pandemic? days?
How much time Any Investments
would be required done in
to get back to our Lockdown?
pre pandemic
expenditure?
Expenditure : Saving Ratio
Expenditure: Saving Pre lockdown During lockdown Post lockdown
25:75 48% 37% 39%
50:50 25% 42% 38%
75:25 22% 15% 17%
findings
It has been discovered that lockdown has had a significant impact on 56
percent of people's income, resulting in significant changes in purchasing
behavior. Lockdown has a significant impact on two-thirds of consumers'
shopping behavior. Due to the restrictions in going out, e-commerce
websites have seen an upward trajectory in growth since the beginning of
the pandemic.
People have started to think more about investing in mutual funds' stock
market and other avenues to have more security on the money front from
future contingencies, and they have started to use online payment
methods more frequently than cash.
findings
Since the outbreak of the pandemic, people have been focusing more
on the quality and safety of products and services, shifting their
attention to immunity boosters, multivitamins, masks, sanitization, and
health equipment.
The lockdown has had an impact on consumer spending and lifestyle,
but according to the survey, more than half of consumers believe that
their pre-pandemic spending and lifestyle will return within six
months.
Learnings
The global Covid-19 pandemic unexpectedly put everything to a halt due to
lockdown. It affected the lives of people around the world bringing a flood
of tension and worries followed by negative thoughts.
A consumer should have more than one source of income so that his
expenditures behavior won't get affected.
Lockdown help us to understand that none of the activities will be stopped,
there is always substitute. Like, earlier purchasing from store and now
shifted towards e-commerce.
Learnings
Panic buying took hold, with retailers around the world forced to limit the
number of purchases of high-demand items, such as hand sanitizer and
toilet paper.
People started investing money on healthy food and immunity booster
kind of products. More customer is shifting to online shopping over
offline shopping.
For the most part, spending is down across all ventures, as lockdown
measures have confined what we can burn through cash on because
eateries and shops are being closed and air travel suspended
Conclusion
The Covid 19 pandemic had a very significant changes in consumer
purchasing behavior .Consequently, consumer are more determined
towards the online purchases . The consumer is trying their best to adapt
strange time with a lot of footholds and shifting their behavior as a result.
Depending on your industry and consumer, your response to the ever -
evolving situation Will change. The business owner is facing much of the
uncertainty, while trying to support their customer’s need. In conclusion,
our study contributes to a better understanding how is a crisis affects
consumer behavior
thanks
!
⩥ Reference:
• J.P. Morgan: Official Website. J.P. Morgan | Official Website. (n.d.). [Link]
• Seema Mehta, T. S. (n.d.). The New Consumer Behaviour Paradigm amid COVID-19: Permanent or
Transient? - Seema Mehta, Tanjul Saxena, Neetu Purohit, 2020. SAGE Journals.
[Link]
• COVID-19 has changed online shopping forever, survey shows. UNCTAD. (2020, October 8).
[Link]
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