Institute for Excellence in Higher Education Bhopal
Session – 2023-24
Subject - salesmanship Submitted By –
Kanchan
Bamaniya
Submitted To – BCom 2nd year
Miss. Ankita Roll number –
mam 122017
certificate
This is to certify that KANCHAN BAMANIYA student of BCOM 2ND YEAR
SECTION “H” has completed his assignment under my guidance of
“SALESMANSHIP”.
This ASSIGNMENT has been done with utmost sincerity and dedication to the
best of my Knowledge.
MISS. ANKITA MAM
COMMERCE
DEPARTMENT
AKNOWLEDGEMENT
I would like to express my special thanks of gratitude to my business statistics teacher “miss Ankita
mam ’’ for their able guidance and rapport in completing my project.
I would also like to extend my gratitude to the director sir “ Dr pragyesh Kumar Agrawal’’ and
HOD sir ‘’Dr SS vijayvargiya’’ for providing me with all the facility that was required.
Kanchan bamaniya
INTRODUCTION
Type = private
Indutsry = food processing
Founded = 1929- 94 years ago
Founders = chouhan family
Headquarter = vile parle (East ) Mumbai,
Maharashtra, India
Product = Parle.G, 20-20,
Cookies,
Happy-Happy,
Hide&
seek, Krackjack,
Magix
Creme, Milano,
Monaco,
Melody
Revenue = Rs 16.202 crore,
2 billion
Net income = Rs 256 crore
Owner = Vijay chouhan
Sharad chouhan
Raj chouhan
HOW OLD IS PARLE COMPANY ?
Mohanlal Dayal founded the House of parle
in 1928. Our first factory was set up in 1929
with just 12 people making confectionery.
MR MOHAN LAL DAYAL
WHY WAS PARLE GLUCO BISCUITS NAME
PARLE-G
The “G” in the name Parle-G originally stood for
"Glucose” though a later brand slogan also stated “G for
Genius” .
Beginning. The story is
.
began 1928. Mr. Mohanlal
Dayal started a company
called parle product to
make orange candy.
MEANING
The "G" in the name Parle-
G originally stood for
"Glucose", though a later
brand slogan also stated "G
for Genius". In 2013, Parle-
G became India's first
FMCG brand to cross the
₹50 billion mark in retail
sales.
Parle product began manufacturing
biscuit in 1939. In 1947, When India
became independent, the company
launched an ad campaign showcasing
its gluco brand of biscuit as an Indian
alternative to British-branded biscuit.
Parle-G biscuit were earlier called
‘parle Gluco’ Biscuit until the 1980s.
history
Parle Products began manufacturing
biscuits in 1939. In 1947, when India
became independent, the company
launched an ad campaign, showcasing
its Gluco brand of biscuits as an
Indian alternative to British-branded
biscuits. Parle-G biscuits were earlier
called 'Parle Gluco' Biscuits until the
1980s
Product portfolio of parle-G
Manufacturing facilities of parle-G
1. Parle = With 90+ years of
legacy, 150+ product range,
and 36 popular brands,
Parle is not just a biscuit;
it's an emotion. From 1929,
Parle has become the
world's largest selling
biscuit and is continuously
spreading to the remotest
villages as well as metro
cities of India.
Distribution nature of parle-G
Parle-G Family ( Biscuit)
What is the marketing strategy of
Parle-G?
The economical range of Parle
products
Parle-G's marketing strategy is
to keep their products cost
economical that more accessible
for them to attract consumers. The
marketing strategy of Parle-G
achieved a high ratio just because
of their economical pricing
segment.
What is the brand identity of
Parle-G?
Branding. Parle G is branding
itself as – 'Bharat ka Apna
Biscuit'. (India's biscuit.) With
its effective TV and print ads,
the brand has been creating
memories since 1939.
Parle quality
Product's mean
healthiness
score of 3.2 and
relative
category score
of 10 result in
an overall
Product Profile
score of 6.6 out
of 10.
“QUALITY, HEALTH AND
GREAT TASTE”. PARLE
QUALITY SYSTEM Hygiene
is the precursor of every
process at Parle.
Award recognition in parle-G
It has received recognition for its consistent
and consistent quality. Parle-Glucose biscuits
won the world selection award in Geneva in
1976.
What is the market share of Parle-G company?
Parle Product Private Ltd had a market share of 6.3 percent in the
confectionery market in 2021. This was a slight increase compared to
the previous year.
Who are the competitors of Parle?
The top competitors of Parle Agro include PepsiCo, Danone, Patanjali Ayurved,
Haldiram and Wingreens.
Aiming
NEW DELHI:
Biscuits and
confectionery
maker Parle
Products is
aiming to
double its
turnover and
cross Rs
20,000 crore
in the next five
years, said top
officials.
What is the financial performance of Parle
company?
The EBITDA of PARLE PRODUCTS PRIVATE LIMITED has
increased by 3.55 % over the previous year. At the same time, it's
book net worth has increased by 5.67 % for the financial year
ending 31 March, 2022. What is the price of financial reports of
PARLE PRODUCTS PRIVATE LIMITED?
Expansion plane
- overview of the expansion - Emphasis on the focus on
plane of parle-G international markets
SWOT ANALYSIS OF PARLE-G
Parle G is one of the largest
selling biscuit brands in the
world. It is simple in its
taste and simple in its
packaging. But this
simplicity has taken the
brand to great heights.
There are many positives
which make Parle G the
brand that it is. It is easily
accessable to a wide
population and its taste is
addictive because of its
sweetness.
Future outlook of parle-G
The company is confident about Parle's growth even after there is
concern about maintaining India's first 10000 crores FMCG brand
because of the rising demand for cookies and cream biscuits
available at similar prices as glucose biscuits.
innovation
keep their products cost economical that more accessible for them to attract consumers keep their
products cost economical that more accessible for them to attract consumers
AT I
IFI C
E RS
DI V
ON
International expansion of
parle-G
Parle now has manufacturing units in 7 countries
outside of India- Cameroon, Nigeria, Ghana,
Ethiopia, Kenya, Ivory Coast, Nepal.
Collaboration and partnership
of parle-G
Parle Products, India's leading
biscuits, snacks and confectionery
manufacturer, has partnered with
Redwolf, an indie clothing label to
introduce the Genius merchandise
collection featuring the nation's most
loved biscuit Parle.
Social responsibity of parle-G
promotion of
programs to facilitate
the all-round
development of
children.
Parle-G logs record sales during coronavirus lockdown
Parle Products gained a market share of around 5% in the highly competitive biscuit segment, helped by
Parle-G biscuits.
Consumer insight of parle-G
Motivation Customers purchase
Parle-G primarily to satisfy
their hunger. Customers are
drawn to Parle-G products as a
consequence. Customers are
encouraged to purchase Parle-G
while drinking tea because
biscuits are regarded as a snack.
Why was customer like parle-G ?
The image on the packet is used to build a
brand association and connect with people.
All these years, Parle-G hasn't
experimented much with its packaging and
kept it very simple and rustic. This
eventually helped the brand to differentiate
itself from the competitors and led to a high
recall value among the customers.
Brand loyalty of parle-g
Branding. Parle G is branding
itself as – 'Bharat ka Apna
Biscuit'. (India's biscuit.) With
its effective TV and print ads,
the brand has been creating
memories since 1939.
INFRASTRUCTURE
Apart from the original factory in
Mumbai, Parle has manufacturing
facilities at Kanpur (Uttar
Pradesh), Neemrana (Rajasthan),
Bengaluru (Karnataka),
Hyderabad (Telangana), Kutch
(Gujarat), Khopoli (Maharashtra),
Indore (Madhya Pradesh),
Pantnagar (Uttarakhand),
Sitarganj (Uttarakhand),
Bahadurgarh (Haryana)
WHY IS PARLE SUCCESSFUL ?
Strive not be a success, but rather to be a value.
Parle-G with its low price, high quality, and a
strong brand image has ensured a high
perceived value for the customer.
How do I contact Parle India ?
Visit Only www.parleproducts.com or CALL (022-
67130300)
conclusion
Parle G as a product is riding on the goodwill that has
been created through the ages and commands a huge
brand loyalty in the country, especially among the less
affluent customers. Some consumers claimed that they use
it every day
bibliography
I have taken help from following sites :
google.com
YouTube. Com
People :
Our subject teacher
My friends
Thank you
