Olvi Group: Brewing Success
Olvi Group: Brewing Success
1-12/ 1-12/
2016 2017
319.1
300
272
200
100
0
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Main facts about Olvi parent company
• Founded in 1878 250
Total sales in million litres
• 24% market share in 132,5
alcoholic beverages 200
178
in Finland 160
149 149 152 148
• The only independent 150 138 138
130
137
brewery in Finland 106 110
• Net sales in 2017 – 100
131.5 meur
50
0
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Main facts about A. Le Coq
160
• Founded in 1807 Total sales in million litres
138
140 133 134 129 132
• The biggest brewery 128 126 126 124 122
and beverage producer 120 113 113
in Estonia 100
• Net sales in 2017 –
80
73.8 meur
60
40
20
0
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Main facts about Cesu Alus
90
• Founded in 1590 Total sales in million 80
litres
80 75 76 76
• The oldest and biggest 72
69 68 67
brewery in Latvia 70
59 59
• Net sales in 2017– 60
54
37.5 meur 50
43
40
30
20
10
0
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Main facts about Volfas Engelman
100
• Founded in 1853 Total sales in million litres
90 85 85
82
• One of the biggest 80
81
72
breweries in Lithuania 70 68 70
50
0
2009 2010 2011 2012 2013 2014 2015 2016 2017
Main product groups in Olvi group
• Pale lager
• Alc 4.7% vol
• Colour 6.5 EBC, original gravity 10.8% P,
bitterness 15 IBU
• Serving suggestions:
– Serve at 6 - 8 ͦ C
• Package size:
– 0.5l aluminium can
• can: 24 x 0.5l carton
• Shelf life:
– 0.5l can – 360 days
[Link] Coq Premium Nippel
• Pale lager
• Alc 5.2% vol
• Colour 11.3 EBC, original gravity 11.9%
P, bitterness 20 IBU
• Serving suggestions:
– Serve at 6 - 8 ͦ C
• Package size:
– 0.25l glass bottle
• 24 x 0.25l carton box
• Shelf life:
– 360 days
[Link] Coq Premium 0.0%
• Non-alcoholic beer
• Alc 0.0% vol
• Tastes like a regular beer
• [Link] Coq Premium 0.0% is produced using a
special vacuum technology.
• Serving suggestions:
– Serve at 6 - 8 ͦ C
• Package size:
– 0.5l aluminium can
• can: 24 x 0.5l carton
• Shelf life:
– 360 days
• Alexander is one of the best-
selling brand in A. Le Coq
portfolio.
• Alexander is an easily
understandable brand name in
most of the languages in the
world
• Available in a wide variety of
packages, including pint sizes
which differentiates it from
other lagers
• Alexander beers are eeasily
drinkable, acceptable to most
flavor preferences
Alexander Lager
• Lager beer
• The full-bodied flavour of Alexander
is clearly dominated by the bitter
crispness of hops and it is balanced
out by the caramel flavour of the
malt
• Alc 5.2% vol
• Colour 5,5 EBC, Original gravity
11.1% P; Bitterness 17 IBU
• Serving suggestions:
– Serve at 6 - 8 ͦ C
• Package size:
– 0.5l glass bottle
• 24 x 0.25l carton box
• Shelf life:
– 360 days
Alexander Lager
• Lager beer
• The full-bodied flavour of Alexander is
clearly dominated by the bitter
crispness of hops and it is balanced
out by the caramel flavour of the malt
• Alc 5.2% vol
• Colour 5,5 EBC, Original gravity 11.1%
P; Bitterness 17 IBU
• Serving suggestions:
– Serve at 6 - 8 ͦ C
• Package size:
– 0.568l can
• 24 x 0.568l carton tray
– 0,33l can
• 24 x 0,33l can suitcase
• Shelf life:
– 360 days
Alexander Dunkel
• Dark beer
• The velvety taste of Dunkel is moderately
sweet with hints of aromatic hops.
• Alc 4.2% vol
• Colour 60 EBC, Original gravity 10.3% P;
Bitterness 16 IBU
• Serving suggestions:
– Serve at 6 - 8 ͦ C
• Package size:
– 0,33l can
• 24 x 0,33l can suitcase
• Shelf life:
– 360 days
Alexander Weizen
• Double fermented wheat beer
• The beer has a fruity sweet and sour
flavour and is rich in citrusy freshness
• Alc 5,0% vol
• Colour 8 EBC, Original gravity 12% P;
Bitterness 14 IBU
• Serving suggestions:
– Serve at 8 - 10 ͦ C
• Package size:
– 0,568l can
• 24 x 0,568l carton tray
– 0,568l glass bottle
• 20 x 0,568l carton box
• Shelf life:
– 360 days
• Well chosen craft-beer
type beers in 0,5l cans
• Different hops for best
end-result
• First speciality beer in
cans
India Pale Ale
• Light ale-type beer with strong aroma and
bitterness of hops, deep amber colour
• Hops used: chinook, amarillo, cascade, citra
• Alc 5 % vol
• Colour 16 EBC, original gravity 11.5% P,
bitterness 40 IBU
• Serving suggestions:
– Serve at 8 - 10 ͦ C
– Serve from a tall glass with a wider top
• Package size:
– 0.5l can
• can: 24 x 0.5l carton tray
• Shelf life:
– 360 days
American Blonde Ale
special pale brew
• Light blonde ale-type beer with citric notes and
slight cloudyness
• Hops used: tetnang, traditional, syrian golding
• Alc 5 % vol
• Colour 6 EBC, original gravity 12% P, bitterness 20
IBU
• Serving suggestions:
– Serve at 8 - 9 ͦ C
– Serve from a tall glass with a wider top
• Package size:
– 0.5l can
• can: 24 x 0.5l carton tray;
• Shelf life:
– 360 days
Kriek Ale Brew with Cherry juice
• Ale-type beer with 15% of cherry juice and a
hint of almond aroma
• Hops used: hallertau, magnum
• Alc 4,5 % vol
• Serving suggestions:
– Serve at 8 - 9 ͦ C
– Serve from a tall glass with a wider top
• Package size:
– 0.5l can
• can: 24 x 0.5l carton tray
• Shelf life:
– 360 days
Samples of POS materials
Wobbler
Posters A1
• Volfas Engelman, the legendary beer
of the interwar period, has returned
and is as great now as it was then
• Volfas Engelman was the largest
brewery in interwar Kaunas and it
brewed the most popular beer in
Lithuania at the time. Creating a new
sophisticated image, we have created
a reserved, yet stylish brand for a
gentleman
• Volfas Engelman is the fastest growing
premium beer brand in Lithuania
Volfas Engelman lager “Rinktinis”
• Bottom-fermented lager
• The aromatic Perle and Magnum hops, together with the unique
brewer’s yeast reveal a rich taste
• Alc 5.2% vol
• Colour 9 EBC, original gravity 12% P, bitterness 20 IBU
• Serving suggestions:
– Serve at 6 – 8 ͦ C
– Serve from a long stem tulip glass or a pilsner glass
• Package size:
– 0.568l glass bottle; 0.568l can; 30l PET KEG
• bottle: 20 x 0.568l tray wrapped in transparent plastic
• can: 24 x 0.568l carton
• keg: special carton box
• Shelf life:
– 0.568l glass bottle – 180 days (unpasteurized)
– 0.568 can – 360 days
– 30l PET KEG – 90 days (unpasteurized)
Volfas Engelman pilsner “Pilzeno”
• Bottom-fermented pilsner
• Lithuanian light malt and the abundance of hops give
the taste its richness. Czech and various German
hops are used
• Alc 4.7% vol
• Colour 10 EBC, original gravity 11% P, bitterness 19
IBU
• Serving suggestions:
– Serve at 6 - 8 ͦ C
– Serve from a pilsener glass
• Package size:
– 0,568l glass bottle; 0,568l can
• bottle: 20 x 0,568l tray wrapped in transparent
plastic
• can: 24 x 0,568l carton tray
• Shelf life:
– 0.568l glass bottle – 180 days (unpasteurized)
– 0.568 can – 360 days
Volfas Engelman wheat beer “Balta”
• Top-fermented wheat beer
• Hefeweizen - rich with yeast that subtly provides expressive
clove and fruit aromas to this beer
• Alc 5.0% vol
• Colour 8 EBC, original gravity 12% P, bitterness 14 IBU
• Serving suggestions:
– Serve at 8 - 10 ͦ C
– Serve from a tall glass with a wider top
• Package size:
– 0.568l glass bottle; 0.568l can; 30L PET KEG
• bottle: 20 x 0.568l tray wrapped in transparent plastic
• can 24 x 0.568l carton tray
• keg: special carton box
• Shelf life:
– 0.568l glass bottle – 180 days
– 0.568 can – 360 days
– 30l PET KEG – 70 days
Volfas Engelman „Bohemijos“
• Dark lager
• Velvety dark beer with soft taste and
luxurious mahagony colour.
• Alc 4.2% vol
• Colour 60 EBC, original gravity 10.3% P,
bitterness 16 IBU
• Package size:
– 0.568l can
• can 24 x 0.568l carton tray
• Shelf life:
– 360 days
POS materials and print
A1, A3 posters
Pallet wrapper
• The flavours of the world
series beers are IPA, APA,
ACA, Blond and Kriek.
These are special brew,
top quality beers made
with special hops or
ingredients.
• We offer craft beers with
import beers prices
• Pint size
• Hygienic can cover foil
Volfas Engelman IPA
• Light ale-type beer with strong
aroma and bitterness of four
types of hops
• Alc 6,0 % vol
• Colour 27 EBC, original gravity
14.4% P, bitterness 38 IBU
• Serving suggestions:
– Serve at 8 - 10 ͦ C
– Serve from a tall glass with a
wider top
• Package size:
– 0.568l can
• 24 x 0.568l carton tray
• Shelf life:
– 360 days
Volfas Engelman APA
• A rather light ale of harmonious
taste and transparent golden
colour
• Alc 5,0 % vol
• Colour 10 EBC, original gravity
11.5% P, bitterness 20 IBU
• Serving suggestions:
– Serve at 8 - 10 ͦ C
– Serve from a tall glass with a
wider top
• Package size:
– 0.568l can
• 24 x 0.568l carton tray
• Shelf life:
– 360 days
Volfas Engelman ACA
• Top fermented ale where light
Pilsen malt and peas have been
used to give this ale the
sensation of cream consistence
and solid foam.
• Alc 5,5 % vol
• Colour 9 EBC, original gravity 13%
P, bitterness 19 IBU
• Serving suggestions:
– Serve at 8 - 10 ͦ C
– Serve from a tall glass with a
wider top
• Package size:
– 0.568l can
• 24 x 0.568l carton tray
• Shelf life:
– 360 days
Volfas Engelman Blond
• Wheat ale BLOND of Belgian style:
rich in the aromas of citruses,
fruits and spices, a balanced
combination of sweetness and
sourness with a subtly expressed
note of orange taste is felt
• Alc 4,5 % vol
• Colour 8 EBC, original gravity 11,6%
P, bitterness 8 IBU
• Serving suggestions:
– Serve at 8 - 10 ͦ C
– Serve from a tall glass with a
wider top
• Package size:
– 0.568l can
• 24 x 0.568l carton tray
• Shelf life:
– 360 days
Volfas Engelman Kriek
• Ale-type beer with natural cherry
juice
• Alc 4,0 % vol
• Serving suggestions:
– Serve at 8 - 9 ͦ C
– Serve from a tall glass with a
wider top
• Package size:
– 0.568l can
• can: 24 x 0.568l carton
tray
• Shelf life:
– 360 days
Sandels
• Bottom-fermented lager with a smooth and
strong taste
• Alc 4.7%
• Color 8 EBC, original gravity 10.6% P,
bitterness 15 IBU
• Serving suggestions:
– Serve at 6 - 8 ͦ C
– Serve from a pilsener or a long stem
tulip glass
• Package size:
– 0,33l glass bottle; 0,33l can
• bottle: 24 x 0,33l carton box
• can: 24 x 0,33l carton box
• Shelf life:
– glass– 360 days
– can – 360 days
COCKTAILS
Ready-made drinks with the taste of well-known alcoholic
cocktails in trendy glass bottles, now with an outstanding
design!
Mojito
• Alc 4.7 % vol
• Ingredients: Fermented apple wine
and flavouring
• Contains sulphites
• Taste: Pale-green alcoholic cocktail
with the taste of lime, fresh mint and
rum
• Package size:
– 0.33l glass bottle
• 24 x 0.33l carton box
• Shelf life: 720 days
Cuba Libre
• Alc 4.7 % vol
• Ingredients: Fermented apple wine
and flavouring
• Contains sulphites
• Taste: Dark-brown alcoholic cocktail
with the taste of cola and rum
• Package size:
– 0.33l glass bottle
• 24 x 0.33l carton box
• Shelf life: 720 days
Margarita
• Alc 4.7 % vol
• Ingredients: Fermented apple wine
and flavouring
• Contains sulphites
• Taste: Bright red alcoholic cocktail with
the taste of fresh watermelon and rum
• Package size:
– 0.33l glass bottle
• 24 x 0.33l carton box
• Shelf life: 540 days
Pina Colada
• Alc 4.7 % vol
• Ingredients: Fermented apple wine
and flavouring
• Contains sulphites
• Taste: Pale-white alcoholic cocktail
with the taste of pineapple and
coconut.
• Package size:
– 0.33l glass bottle
• 24 x 0.33l carton box
• Shelf life: 720 days
Cosmopolitan
• Alc 4.7 % vol
• Ingredients: Fermented apple wine
and flavouring
• Contains sulphites
• Taste: Light red alcoholic cocktail with
the taste of cranberry, orange and lime
• Package size:
– 0.33l glass bottle
• 24 x 0.33l carton box
• Shelf life: 720 days
Blue Lagoon
• Alc 4.7 % vol
• Ingredients: Fermented apple wine
and flavouring
• Contains sulphites
• Taste: Bright blue alcoholic cocktail
with the taste of Curacao, pineapple
and coconut.
• Package size:
– 0.33l glass bottle
• 24 x 0.33l carton box
• Shelf life: 720 days
Sex on the Beach
• Alc 4.7 % vol
• Ingredients: Fermented apple
wine and flavouring
• Contains sulphites
• Taste: A hint to passionate
vacations – the taste of juicy
orange, peach, cranberry and
rum.
• Package size:
– 0.33l glass bottle
• 24 x 0.33l carton box
• Shelf life: 540 days
T-quila Sunrise
• Alcohol cocktail with the taste
of tequila, orange juice and Grenadine
syrup. If you add a cube of ice to the
drink, its color will remind of the sun
rays at dawn. Hence the name of the
drink.
• Alc 4.7% vol
• Package size:
– 0.33l glass
• Glass 0,33l x 24 carton box
• Shelf life:
– 360 days
LONG DRINK
A. Le Coq G:N Grapefruit
• Alc 5.5% vol
• Taste: traditional grapefruit-flavoured
light alcoholic drink.
• Package size:
– 0.33l can
• 24 x 0.33l carton suitcase
• Shelf life: 360 days
A. Le Coq G:N Cranberry
• Alc 5.5% vol
• Taste: pleasantly crisp long drink with
some cranberry sourness.
• Package size:
– 0.33l can
• 24 x 0.33l carton suitcase
• Shelf life: 360 days
A. Le Coq G:N Watermelon
• Alc 5.5% vol
• Taste: fresh and sweet taste of
watermelon.
• Package size:
– 0.33l can
– 24 x 0.33l carton suitcase
• Shelf life: 360 days
Hoggy`s Real Gin & Herbs
• Hoggy’s long drink is an alcoholic drink
made from real gin enriched with five
special herbs: thyme, tarragon,
majoram, lemon peel, spruce needle.
• Alc 5.5% vol
• Shelf life: 360 days
• Package size:
• 0.33l glass
• 0.33l glass*24 carton box
Hoggy`s Real Gin & Herbs
• Hoggy’s long drink is an alcoholic drink
made from real gin enriched with five
special herbs: thyme, tarragon,
majoram, lemon peel, spruce needle.
• Alc 5.5% vol
• Shelf life: 360 days
• Package size:
• 0.33l can
• 0.33l can *24 carton box
CIDER
• 100% natural flavours
Displays
for boxes
Pallet
wrappers
• Hoggy’s is an
intriguing brand
which is specially
designed for ladies.
• A naturally
fermented, juicy cider
with no added sugar
• Very clean and clear
tastes come from
natural apple- berry
wines.
Hoggy`s Paradise Apple Cider
• Apple Paradise is a cider without
added sugar.
• Only sugar in the cider comes from
the Apple wine.
• Alc 4.5% vol
• Shelf life: 360 days
• Package size:
• 0.33l glass
• 0.33l glass*24 carton box
Hoggy`s Apple Paradise Cider
• Apple Paradise is a cider without
added sugar.
• Only sugar in the cider comes from
the Apple wine.
• Alc 4.5% vol
• Shelf life: 360 days
• Package size:
• 0.33l can
• 0.33l can *24 carton box
Hoggy`s Pear Heaven Cider
• Hoggy’s Pear Heaven is produced
from apple wine, pear and apple
juice concentrate and natural
flavourings.
• Alc 4.5% vol
• Shelf life: 360 days
• Package size:
• 0.33l glass
• 0.33l glass * 24 carton box
Hoggy`s Pear Heaven Cider
• Hoggy’s Pear Heaven is produced
from apple wine, pear and apple
juice concentrate and natural
flavourings.
• Alc 4.5% vol
• Shelf life: 360 days
• Package size:
• 0.33l can
• 0.33l can * 24 carton box
FRUIT WINE COOLER
• Vinitto is the first fruit wine
cocktail on the market.
• Vinitto is a sparkling semi-
sweet fruit wine cooler
which represents classic,
widely known sparkling
wine feeling, tastes and
design.
• Vinitto combines the best
qualities of wine, cider and
fruit wine cocktail.
Vinitto Rose
• A light wine cooler, unique in the market
with a pleasant and popular taste of
sparkling rose wine.
• Alc 5.5 % vol
• Ingredients: apple and grape wine
• Contains sulphites
• Package size:
– 0.275l glass bottle
– 12 x 0.275l carton box
• Shelf life: 360 days
Vinitto Rose
• Vinitto Rosé is a whimsical pink wine cooler
inspired by the famous rosé wines of France.
This fruity, semi-sweet and slightly fizzy
drink is perfect for those who prefer the
lightness and quality of rosé wine.
• Alc 5,5% vol
• Package:
• 0,33 L can
• 24 * 0,33 L suitcase
• Shelf life: 360 days
Vinitto Blanco
• A light wine cooler, unique in the market
with a pleasant and popular taste of
sparkling white wine.
• Alc 5.5 % vol
• Ingredients: apple and grape wine
• Contains sulphites
• Package size:
– 0.275l glass bottle
– 12 x 0.275l carton box
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