FEATURE

WRITING
(ITS BASIC CONCEPT)
Feature Writing (ITS BASIC CONCEPT)

1 2
Definition Elements
of Feature of Feature
Writing Writing

Kinds Tips
of Feature in Writing
Articles Features
3 4
 01
Definition of Feature Writing
 Feature Writing
It makes the familiar new
or the new familiar.
-William E. Blundell,
Wall Street Journal Editor
 Feature Writing
It is based on that
mysterious ingredient in
journalism called human
interest, an event that
appeals to us because we
can relate to it.
-John Hohenberg ,
Feature Writing
It is arranged
in pyramid/triangle
structure. Least
Important
Most
Important
 02
Elements of Feature Writing
Elements in Feature Writing
SHORT SENTENCES:
Feature stories averaging
between 15 and 20 words
per sentence are easy
reading
Elements in Feature Writing
SHORT PARAGRAPH:
Keep paragraphs short and
vary them –from one word
to five (5) average
sentences.
Elements in Feature Writing
EASY WORDS:
Use short, simple words in
place of longer, multi-
syllable words with the
same meaning.
Elements in Feature Writing
PERSONAL WORDS:
Words like “you,” “we,” a
person’s name, direct
quote, etc., give your copy
more human interest.
Elements in Feature Writing
ACTIVE WORDS:
It keeps the story moving
and would grab the
reader’s attention more
than “to be” verbs that
show little action.
Elements in Feature Writing
NOVELTY LEAD:
You may use novelty lead
to grab your reader’s
attention such as:
-Narrative
-Descriptive
-Quote
-Startling Statement
 Elements in Feature Writing
NOVELTY LEAD EXAMPLE:
Narrative:
It was 2 a.m., and Sarah found herself wide
awake, quietly watching her husband, Matt, sleep
next to her. She could hear the soft rhythm of his
breath, a sound that had become her anchor over the
years. In the dim glow of their bedside lamp, she saw
the fine lines etched on his face—proof of years of
laughter, shared struggles, and every moment in
between. It wasn’t always the grand gestures, the
flowers, or the candlelit dinners that kept them
together. It was this—these quiet, unseen moments
that spoke volumes about what love truly meant.
 Elements in Feature Writing
NOVELTY LEAD EXAMPLE:
Descriptive:
The room was eerily silent, save for the faint
hum of the oxygen machine in the corner. The once
vibrant house was now bathed in the dull light of an
overcast afternoon, casting long shadows across the
wooden floor. Outside, the world continued its hurried
pace, but inside, time seemed to slow down, as if it
were holding its breath. In the bed, his once-strong
hands now rested gently on the white sheets, fingers
limp, skin pale. Death had entered the room quietly,
without fanfare, like an unwelcome guest slipping in
through the back door.
 Elements in Feature Writing
NOVELTY LEAD EXAMPLE:
Quotation Lead:
The words echoed in Anna's mind as she stood
in front of the hospital, her scrubs soaked in sweat,
hands trembling from the weight of the day. She
wasn’t a soldier, a firefighter, or a figure carved into
statues. Yet, when the pandemic hit, she found
herself on the front lines, working long shifts, caring
for patients whose faces she could barely see behind
layers of masks and shields. “Not all heroes wear
capes,” people said, and now she understood.
Heroism wasn’t about recognition or fame—it was
about showing up, even when the weight of the world
 Elements in Feature Writing
NOVELTY LEAD EXAMPLE:
Startling Statement Lead:
His last meal was worth $30,000, and it killed
him.
 03
Kinds of Feature Articles
Kinds of Feature Article
HUMAN INTEREST STORY:
A story that somehow involves people and
their troubles, failures, and successes. It
may evolve in some minor happenings that
deserve attention only because of some
dramatic, humorous, tragic, odd, or
sentimental angle that appeals to the
emotion. The readers can relate to it as if,
somehow, it happened to them, too.
Kinds of Feature Article
HUMAN INTEREST STORY:
Kinds of Feature Article
HUMAN INTEREST FEATURE:
Kinds of Feature Article
HUMAN INTEREST FEATURE:
Kinds of Feature Article
PERSONALITY FEATURE:

It offers a semi-biographical account of a

newsworthy person. The information usually
comes from interviews with successful
people or celebrities. Feature writers should
prepare questions that will shed light on the
individual life.
Kinds of Feature Article
PERSONALITY FEATURE:
Kinds of Feature Article
HISTORICAL FEATURE:

It narrates the evolution of something like

the name of a particular place, the origin of
a celebration, and others.
Kinds of Feature Article
HISTORICAL FEATURE:
Kinds of Feature Article
TRAVELOGUE:

It describes a place and the kind of people

the writer has met during his travel
Kinds of Feature Article
TRAVELOGUE:
Kinds of Feature Article
NEWS FEATURE:

It takes its material from a recent event.

Unlike the news story, its focus is less on
the information, but on the deeper meaning
of the incident. It does not supplant the
news, but add variety and contrast to play
up the substance of the news.
Kinds of Feature Article
NEWS FEATURE:
Kinds of Feature Article
HOW-TO FEATURE:

It aims to explain a process on how a certain

product or service is made or rendered.
Kinds of Feature Article
HOW-TO FEATURE:
Kinds of Feature Article
UNUSUAL FEATURE:

It deals with paranormal beings like witches,

ghosts, and the like.
Kinds of Feature Article
UNUSUAL FEATURE:
 04
Tips in Writing Features
Tips in Writing Features
1. First Paragraph – Make a short but catchy
introduction.

A nine-year-old girl from Bacolod,

Negros Occidental, who went viral after
celebrating her two subscribers on Youtube,
has now more reasons to celebrate.
Tips in Writing Features
2. Second Paragraph – Introduce your
subject

On Monday, aspiring vlogger Mary

Grace Escober took to Facebook to share
her happiness over having two subscribers
on Youtube, posting photos of herself and
the little food she prepared to mark her
milestone.
Tips in Writing Features
3. Third Paragraph– Direct Quotation

“Happy 2 subscribers. Subscribe to

my channel (https://bit.ly/3nO1nlk),” wrote
Mary Grace on Facebook.
Tips in Writing Features
4. Fourth Paragraph– Describing and telling
the interesting story now.

Little did she know though that her

Facebook post quickly made rounds online,
with her subscribers simultaneously growing
in number.
Tips in Writing Features
5. Fifth Paragraph– Describing and telling
more events/information that support the
interesting story now.
As of writing, her Facebook post has
garnered over 200, 000 reactions and has
been shared 80, 000 times after netizens
were delighted that she found her “little
achievement” worth celebrating.
Tips in Writing Features
6. Sixth Paragraph– Another quoted
statement related to the main topic could be
injected.

“Kasi na appreciate ko po yung dalawang

subscribers ko masaya na po ako dahil sa
kanila,” said Mary Grace, who started he
Youtube channel just four months ago.
Tips in Writing Features
7. Seventh Paragraph– You can add
backgrounder about the subject
 TOPIC FOR FEATURE WRITING

Classes are suspended in many parts of

Luzon in the previous week due to the
inclement weather brought by Tropical Storm
Enteng (international name: Yagi).

Write a feature article about your

experience/s during the said class
suspension.
 Life is full of interesting stories
and the window is feature writing.