PARLE PRODUCTS
Parle Products is an Indian based Multinational Food processing
Company , based in Mumbai.
It is best known for its biscuit brand PARLE-G .
Parle Product was founded by MOHANLAL DAYAL CHAUHAN
or the CHAUHAN FAMILY in the Year 1929 ; 93 years ago.
Its current owners are VIJAY , SHARAD , RAJ CHAUHAN.
Its is a PRIVATE held business firm , with its Headquarters in
VILE PARLE {east},Mumbai, Maharashtra India .
Parle Products serves its products worldwide, and it
shares 70% of the global biscuit market.
The company include food products like biscuits , Chips
, chocolates and juices .
The Parle Product limited has 50,500 number of
employees in the company.
The Parle Industries is listed in the stock market.
MISSION- Concentrate on the consumers tastes and
preferences, the parle brand has grown from strength to
strength ever since its inception.
The following is the SWOT
ANALYSIS of PRALE PRODUCTS :-
Strengths Weakness
• Huge market share. • Frequent change in the
• Excellent distribution weight of the brand ,
network. without changing the
price.
• Understand the mind of
the people. • Packing design dull &
stale.
• Inconsistency in supplies.
Opportunities Threats
• Retaining loyal retailers • Competition from other
and customers. food processing
• Using tools for digital company.
marketing. • Inflationary trend in the
• New packing design to country.
appeal the kids of • Failure of supply chain
tomorrow
Marketing Strategies:-
• Target young generation , i.e school going children.
• Associate with various government initiatives.
• To sell its products at an affordable price.
• Lower price & higher quality.
MAREKTING MIX OF PARLE :
Marketing mix is a marketing model that helps us understand a
companies 4Ps; Product, Price, Place and Promotion.
PRODUCT STRATEGY OF PARLE :
Parle has a wide variety of products to offer. It is
categorized into BISCUIT , SWEETS & CANDY , SNACKS &
PREMIUM PLATINA RANGE (cookies). The parle products
limited offers all its various product at different and
affordable prices . The parle products can be consumed
by both lower & upper middle class are they are
convenient and be consumed at any time.
PRICE STRATEGY OF PARLE:
The company follows a LOW-COST strategy to lead the position
in the market. Its helps the company to fight competitors . The
pricing strategy is the back bone of the company .The company
has been maintaining its growth and earning through bad and
good times equally reason being its pricing strategy .
PLACE & DISTRIBUTION STRATEGY OF PARLE:
Parle products are available wide across the countries . The
company has over 23 manufacturing units and over 1500
wholesalers all over the india .They also have depot agent
agents which help them with the distribution channel . They
have a strong distribution channel , for this reason Parle
Products are available in the every small shops , grocegy
store &every corner of the country. Hence , it has a wide
distribution .
PROMOTION STRATEGY OF PARLE:
Promotion of its products by using all sources like NEWSPAPER ,
TELEVISION , ONLINE ADS , ETC.
Different packaging style of the prale products.
By using various tag lines like “BHARAT KA APNA BISCUIT” .
Process of PERFORMANCE APPRAISAL in PARLE
PRODUCT limited:
STEP 1 Establish performance standard .
STEP 2 Communicate the standard .
STEP 3 Measuring performance .
STEP 4Compare the actual performance with
standard .
STEP 5 Discuss the appraisal .
STEP 6 Take corrective action .
CONCLUSION:
PARLE IS LARGEST SELLING BISCIUTS COMPANY.
ITS IS BEST IN ITS QUALITY .
ITS HAS A REASONABLE PRICE .
FOR ALL THESE PARLE TOOK NO.1 BRAND PLACE IN
World .
REFERENCES:
Google ;
Wikipedia ;
Parle product website .
THANK YOU
