Understanding Digital Marketing
Featuring
Traditional Vs Digital Marketing
Concept : Digital Marketing
Digital Marketing Channel
Stages of planning
SEO (Search engine Optimization)
Using digital marketing (make it local)
Traditional Vs Digital Marketing
MEANING
digital marketing is the way of marketing products
and services on electronic devices such as
computers
tablets
televisions
smart phones
Digital marketing is the marketing of products or
services using digital technologies
• mainly on the Internet
also including
mobile phones
display advertising
and any other digital medium.
Digital marketing's development since the 1990s and
2000s has changed the way brands and businesses use
technology for marketing.
Digital marketing methods
search engine optimization (SEO),
search engine marketing (SEM),
content marketing,
influencer marketing,
e-commerce marketing,
content automation,
social media marketing,
campaign marketing,
social media optimization,
data-driven marketing,
e-mail direct marketing,
display advertising,
e–books,
Etc.
Brand awareness
The purchase funnel
Ease of access
A key objective is engaging digital
marketing customers and allowing them
to interact with the brand through
servicing and delivery of digital media.
Information is easy to access at a fast
rate through the use of digital
communications.
Competitive advantage
By using Internet platforms, businesses can
create competitive advantage through various
means.
To reach the maximum potential of digital
marketing, firms use social media as its main
tool to create a channel of information.
Effectiveness
Brand awareness has been proven to work with more
effectiveness in countries that are high in uncertainty
avoidance.
social media marketing works effectively.
Latest developments and strategies
Digital marketing is dependent on technology which is
ever-evolving and fast-changing.
Online behavioral advertising is the practice of
collecting information about a user's online activity
over time.
Collaborative Environment:
A collaborative environment can be set up
between the organization,
the technology service provider, and the digital
agencies to optimize effort, resource sharing,
reusability and communications
Data-driven advertising:
Data is Most Important
Users generate a lot of data in every step they take
on the path of customer journey and Brands can
now use that data to activate their known audience
with data-driven programmatic media buying.
Without exposing customers' privacy, users' Data
can be collected from digital channels
(e.g.: when customer visits a website, reads an e-
mail, or launches and interact with brand's mobile
app),
brands can also collect data from real world
customer interaction
Remarketing:
Remarketing plays a major role in digital marketing.
This tactic allows marketers to publish targeted ads in
front of an interest category or a defined audience
Game advertising:
Game ads are advertisements that exist within
computer or video games
Channels
Affiliate marketing
Affiliate marketing allows the
brand to market towards smaller
publishers, and websites with
smaller traffic
Display advertising
Display advertising is advertising on websites or apps through
banners or other ad formats made of text, images, flash, video,
and audio.
The main purpose of display advertising is to deliver
general advertisements and brand messages to site visitors
Email marketing
Email marketing is the act of sending a commercial
message, typically to a group of people, using email.
It involves using email to send
• advertisements,
• request business,
• solicit sales
• Donations etc.
is meant to build loyalty, trust, or brand awareness.
Search Engine Marketing
Search engine marketing (SEM) involves the promotion of
websites by increasing their visibility in search engine results
pages (SERPs) primarily through paid advertising.
Keyword –
A word or a phrase typed into Website saturation and
a search engine, popularity, or how much
which businesses can target presence a website has
as part of their advertising on search engines
campaigns.
Back End Tools
Mobile-Friendly Website
Web analytic tools and
HTML validator
Social Media Marketing –
Content such as text, images, or videos,
created by individuals and shared across the Internet
On social media websites
e.g.
Facebook, Twitter, Pinterest, Instagram, Google+,
etc.
Stages of planning
1) Opportunity
To create an effective digital marketing planning
(DMP) a business first needs to review the marketplace
set 'SMART' objectives
Specific,
Measurable,
Actionable,
Relevant and
Time-Bound
2) Strategy
To create a planned digital strategy,
the company must review their
digital proposition
(what you are offering to
consumers)
and communicate it
using digital
customer targeting
techniques
3) Action
The third and final stage
requires the firm to set a
budget and management
systems
Search Engine Optimization (SEO) –
Search Engine Optimization (SEO) –
The practice of making changes to web pages, content, and
the promotion of that
content to improve visibility in the organic—or unpaid—
search engine results.
Search Engine –
A tool that indexes and returns relevant
digital content in response to users’ keywords.
paid adds
(inorgani
c search)
(PCC)
organic search
paid adds
(inorgani
c search)
(PCC)
organic search
Using Digital Marketing
Make it local
submit your website, blog url to search engine
How To Use Digital Tools .
localize your business on social media
(use # tag or mapping or refer local place when you
post your content on social media... explain
details)
Register Your Business On Local Online Directory I.E. Yellow
Pages Etc.
submit your business to Google map
use online free tool to
decorate your contents
i.e. canava etc.
Canva is a free graphic-design
tool website
use social media service
provider tool like Hootsuite
... is a social media
management platform
