Media and Information Literacy
Text and Visual
Dimension of
Information and
Media
Prepared by:
DESIREE JOY L. CUBILLAS
ANHS-SHS Teacher
ANHS-Senior High School
Media and Information Literacy
Learning Objectives:
1. Explain the principles in designing text and visual
elements
2. Evaluate the impact of text and visual content and
forms
3. Design a personal brand or logo using appropriate
text and visuals
4. Spread positive and affirming information through
visual media.
ANHS-Senior High School
Media and Information Literacy
Formative assessment: REVIEW
1.What are the trends in Media and Information?
2.What trends in media and information do you see
in the future?
3.Which trends of media and information do you
see as very essential?
ANHS-Senior High School
Media and Information Literacy
Activity 1:
Word
worlds
ANHS-Senior High School
Media and Information Literacy
Text may be defined as a
simple and flexible format of
presenting information or
conveying ideas whether hand-
written, printed or displayed on-
screen. It is very powerful in
disseminating information,
providing direction and giving
suggestions.
ANHS-Senior High School
Media and Information Literacy
2 TYPES OF TEXT
1.Formal - Example of these are:
• News Articles
• Published Books
• Newspapers
• Magazines
• Advertisements
• Research Works, etc.
ANHS-Senior High School
Media and Information Literacy
2 TYPES OF TEXT
2. Informal-Examples of these
are: • Blogs
• Personal e-mails
• SMS or Text Messages
• Online Messengers
• Social Media Platforms, etc.
ANHS-Senior High School
Media and Information Literacy
As producers of text media and information,
we need to review the media and
information design framework:
• target audience, key content,
• purpose, form/style, and format,
author or sender,
ANHS-Senior High School
Media and Information Literacy
Text
as Visual
ANHS-Senior High School
Media and Information Literacy
Typeface font, font
type, or type) is the
representation or style of
a text. A typeface is
usually composed of
alphabets, numbers,
punctuation marks,
symbols and other special
characters.
ANHS-Senior High School
Media and Information Literacy
ANHS-Senior High School
Media and Information Literacy
ANHS-Senior High School
Media and Information Literacy
Text: Design Principles and Elements
ANHS-Senior High School
Media and Information Literacy
ANHS-Senior High School
Media and Information Literacy
ANHS-Senior High School
Media and Information Literacy
ANHS-Senior High School
Media and Information Literacy
Visual
Information
ANHS-Senior High School
Media and Information Literacy
At first glance,
what do you think
the picture would
imply?
ANHS-Senior High School
Media and Information Literacy
Visual information
and media are materials,
programs, applications and
the like that teachers and
students use to formulate
new information to aid
learning through the use,
analysis, evaluation and
production of visual images.
ANHS-Senior High School
Media and Information Literacy
Photograph
y
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Media and Information Literacy
Video
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Media and Information Literacy
Screensho
t
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Media and Information Literacy
Infographic
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Media and Information Literacy
Comic strips / Cartoons
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Media and Information Literacy
Mem
e
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Media and Information Literacy
Graphs / Charts
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Media and Information Literacy
Visual note taking
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Media and Information Literacy
The
Design
Element
s
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Media and Information Literacy
1. Line
This describes a shape or
outline. It can create
texture and can be thick
or thin. Lines may be
actual, implied, vertical,
horizontal, diagonal, or
contour.
ANHS-Senior High School
Media and Information Literacy
Take note that lines
provide meaning also.
Horizontal lines are more
static and calm; vertical
lines command attention
and stability; diagonal lines
may convey movement; and
contoured lines may
evoke turbulence,
playfulness, and the likes
ANHS-Senior High School
Media and Information Literacy
2. Shape
A geometric area that stands out from the space
next to or around it, or because of differences in
value, color, or texture. Shape may also be organic.
ANHS-Senior High School
Media and Information Literacy
3. Value
The degree of light and dark in a design. It is the
contrast between black and white and all the tones in
between. Value can be used with color as well as
black and white. Contrast is the extreme changes
between values.
ANHS-Senior High School
Media and Information Literacy
4. Texture
The way a surface feels or is perceived to feel. Texture can be
added to attract or repel interest to a visual element. Two
contrasting visual textures are presented in this picture taken
in Bolinao, Pangasinan: the smoothness of the sea and the
roughness of the contorted branches.
ANHS-Senior High School
Media and Information Literacy
5. Color
Determined by its hue (name of color), intensity
(purity of the hue), and value (lightness or
darkness of hue). Color and color combination
can play a large role in the design. Color may
be used for emphasis, or may elicit emotions
from viewers. Color may be warm, cool, or
neutral.
ANHS-Senior High School
Media and Information Literacy
6. Form
A figure having volume and thickness. An illusion
of a 3-dimensional object can be implied with the
use of light and shading.
ANHS-Senior High School
Media and Information Literacy
Thank you for listening.
ANHS-Senior High School
