PUBLIC RENT
SOCIETY
IRFAN GUL
FAKIR HUSSAIN
WAQAS SIAL
AKASH
MUHAMMAD UMAR
RANA AHTASHAM
MUHAMMAD SALMAN
Core Idea & Mission
Company Overview Mission Statement
▪ Our company specializes in helping ▪ Our goal is to make renting easy and
stress-free by providing clear listings,
people find their ideal homes.
reliable customer support, and convenient
▪ We connect property owners with services like online applications and
renters, offering a variety of payments.
apartments to suit different lifestyles ▪ We focus on building strong relationships
and budgets and creating a seamless rental
experience for everyone
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Market Analysis
1 Industry Overview
The apartment rental market in
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•
Target Market [Link]
Analysis:
Students: Looking for affordable
Jhang, Pakistan, is small compared housing near universities or
to bigger cities. There are very few colleges. A competitive analysis helps
apartments available for rent. For • Young Professionals: Need you understand other rental
example, on a property website, apartments close to offices or apartments in your area. Look
only one apartment was listed for business hubs.
at their prices, location,
rent. It was a small 240-square- • Families: Want spacious amenities, and marketing.
foot apartment in Jhang Sadar, apartments in safe neighborhoods. Check what they do well and
with a monthly rent of PKR 17,000. Prefer areas near schools, parks,
and hospitals. what they do poorly. Use this
to make your apartments
• Foreign Workers: Prefer premium
locations with high-end facilities. better and attract more
renters.
Marketing Strategy
Digital Marketing Customer Retention Branding:
• Social Media: • Loyalty program or Branding of an
Facebook, Instagram, Tik discounts for repeat apartment rental
Tok customers. business means
• Online Registration: • Customer feedback and creating a unique
actively address any identity, like a logo and
We launch our website or concerns.
application for registration
reputation, to attract
of rooms , apartment or • Excellent customer tenants and stand out
others. service with friendly and from competitors.
timely communication
• Local Partnership:
Students, Teachers,
Professional, Families and
Foreign Workers.
Operational Plan
Staffing Technology & Tools Operational Activity
• Initially, operate with two Property Management Software: Property Maintenance:
or more person for
Registration. • Helps track all properties, tenants, and • Regular checks and repairs to keep
payment in one place. apartments in good condition
• As demand grows, may
need to expand our team Website and Mobile App: Rent Collection:
with trusted helpers • Displays available properties for rent • Ensuring timely rent payments from
with photos, prices and details tenants.
• Allows customers to registered online Customer Service:
by our apps or website.
• Addressing tenants and answer
Digital Payment System: quickly of any reasons by tenants.
• Facilitates easy and secure online
payments for rent and other fees.
SWOT Analysis
Strengths Weaknesses Opportunities Threats
• Flexibility to target • Maintenance and • Increasing • Competition from
different markets repair costs can population and other rental
(e.g., families, be unpredictable urbanization drive properties or new
students, and expensive. housing demand. developments.
professionals) • High upfront • Rising rental rates • Changes in
• Regular income from investment for in many areas due government
monthly rent purchasing or to housing regulations, taxes,
payments. maintaining shortages. or rent control
properties. laws.
• High demand for
rental properties,
especially in urban
areas.
The Financial Side
Initial Investment Revenue Projection
Profit Margin:
Property Purchase:
• Buying or leasing apartment Monthly Rent Income:
buildings or units.
The profit margin of an
• Income from tenants paying rent each apartment rental business is
Legal Fees: month
the amount of money left after
Additional Fees:
• Expenses for registering the paying all expenses. It shows
property and legal paperwork • Charges for services like maintenance, how much profit the owner
parking, or utilities.
Marketing & Advertising: makes from renting out
Security Deposits: apartments.
• Budget for promoting the
apartment through adds or online • One time deposits collected from Example: Rental Income:
listing tenants for their security. $10,000 per month Expenses:
Security & Utilities Setup:
Long Term Growth: $7,000 per month (mortgage,
• Increase rent over time as property maintenance, taxes, etc.)Profit:
• Installation of CCTV cameras, value increase. $10,000 - $7,000 =
security measure and costs to set
up water, electricity, gas and $3,000Profit Margin: ($3,000 ÷
internet service. $10,000) × 100 = 30%
Risk Analysis
Operational Risk Legal & Regular Risk
▪ Operational risk in apartment rentals ▪ Legal risk: Problems with contracts,
includes tenant issues, maintenance evictions, lawsuits, or tenant rights .
problems, legal trouble, vacancies, staff ▪ Regulatory risk: New laws, zoning rules,
mistakes, and unexpected costs. taxes, or safety codes that affect the
business.
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Future Growth
Geographical Expansion Service Diversification
▪ Geographical expansion in the rental apartment ▪ Service diversification in the rental apartment
business means opening new properties in business means offering extra services, like
different locations to reach more tenants and cleaning, parking, or laundry, to attract more
increase profits. tenants and increase revenue.
