Advertising Concept
Proposals for Local
Businesses
MEMBERS: Date: February 13, 2025
Adrian Ralph L. Hilado
Vastin Reds E. Gorriceta
John Mark A. Dejito
Christian A. Tanguyan
Lance Rafael A. Silva
Greazzel Jade A. Masadia
Chynna A. Delgado
Ella Rey A. Monillo
Jey Ann A. Cabilin
Cyla A. Espuerta
Ferolyn B. Ranes
Elaiza Reyna A. Monillo
1. INTRODUCTION
Quan Delicacies is a local
delicacies and pasalubong shop in
Bacolod City. The purpose of this
proposal is to increase brand visibility
and drive sales through targeted
advertising efforts. Quan is one of the
restaurants in Bacolod that is already
an institution. People love Quan and
their delicious food that they have
been making for over a quarter of a
century.
2. MARKET ANALYSIS 3. Creative Concept
The pasalubong industry in Bacolod Bring Home the Taste of Bacolod" -
City is highly competitive, with many highlighting Quan Delicacies' authentic
local shops offering similar products. local flavors and affordable prices.
Quan Delicacies' target market is
locals, tourists, and OFWs. With a
cozy atmosphere, Calea Pastries &
Coffee is good for large groups,
families with kids, groups of friends
and individuals.
4. MEDIA PLAN 5. BUDGET ESTIMATION
PHP 30,000 for social media
Social media advertising
(Facebook, Instagram), in-store advertising and in-store
promotions, and partnerships with promotions.
local tour operators.
6. Implementation 7. Expected Results
Timeline
Increase brand visibility by
Month 1-2: social media 25%, drive sales by 20%
advertising and in-store within the first 6 months.
promotions; Month 3-4:
partnerships with local tour
operators.
1. INTRODUCTION
Calea is the cake paradise in
Bacolod City. It features the unique
blend of modernity and the province’s
sugar heritage. The place is
strategically located along Lacson
street and is relaxing. The cakes are
great- both having the touch of history
and the contemporary.
The purpose of this proposal is to
increase brand awareness and drive
sales through targeted advertising
efforts
2. Market Analysis [Link] Concept
Taste the Tradition" -
With a cozy atmosphere,
highlighting Calea
Calea Pastries & Coffee is good
Restaurant's authentic
for large groups, families with
Filipino flavors and cozy
kids, groups of friends and
ambiance.
individuals.
4. Media Plan 5. Budget Estimation
PHP 50,000 for social
Social media advertising
media advertising and
(Facebook, Instagram),
influencer partnerships.
influencer partnerships, and in-
store promotions.
6. Implementation Timeline 7. Expected Results
Increase brand
Month 1-2: social media advertising
awareness by 20%, drive
and influencer partnerships; Month
sales by 15% within the
3-4: in-store promotions and events.
first 6 months.
1. Introduction
888 Chinatown is a famous shopping mall in
Bacolod City. It is the local version of the
renowned Divisoria market in Manila, where
you can find practically everything you want ...
clothes apparel, fashion accessories,
electronic gadgets, eateries, DVDs, etc. at a
reasonable price. You can also haggle for a
lower price! It has dozens and dozens of
alleys that constitute a real maze for shoppers.
The purpose of this proposal is to increase
foot traffic and drive sales through targeted
advertising efforts.
2. Market Analysis 3. Creative Concept
Experience the Best of
The retail industry in Bacolod
Bacolod" - highlighting
City is highly competitive, with
888 Chinatown Square's
many shopping malls and retail
unique shopping and
stores vying for customers. 888
dining experience.
Chinatown Square's target
market is affluent locals,
tourists, and young
professionals.
4. Media Plan 5. Budget Estimation
PHP 60,000 for social
Social media advertising
media advertising and
(Facebook, Instagram),
influencer partnerships.
influencer partnerships, and
events.
6. Implementation Timeline 7. Expected Results
Month 1-2: social media advertising Increase foot traffic by
and influencer partnerships; Month 3- 20%, drive sales by 15%
4: events and promotions. within the first 6 months
4. Media Plan 5. Budget Estimation
PHP 50,000 for social
Social media advertising
media advertising and
(Facebook, Instagram),
influencer partnerships.
influencer partnerships, and in-
store promotions.
SUMMARIZE KEYPOINTS OF EACH PROPOSALS
Quan Delicacies
• Objective: Increase brand visibility and drive sales.
• Target Market: Locals, tourists, and OFWs.
• Creative Concept: "Bring Home the Taste of Bacolod".
• Media Plan: Social media advertising, in-store promotions, and partnerships with local tour
operators.
• Budget Estimation: PHP 30,000
• Expected Results: Increase brand visibility by 25%, drive sales by 20%.
Calea Pastries & Coffee
• Objective: Increase brand awareness and drive sales.
• Target Market: Large groups, families, and individuals.
• Creative Concept: "Taste the Tradition".
• Media Plan: Social media advertising, influencer partnerships, and in-store promotions.
• Budget Estimation: PHP 50,000
• Expected Results: Increase brand awareness by 20%, drive sales by 15%.
SUMMARIZE KEYPOINTS OF EACH PROPOSALS
888 Chinatown Square
Objective: Increase foot traffic and drive sales.
Target Market: Affluent locals, tourists, and young professionals.
Creative Concept: "Experience the Best of Bacolod".
Media Plan: Social media advertising, influencer partnerships, and events.
Budget Estimation: PHP 60,000
Expected Results: Increase foot traffic by 20%, drive sales by 15%.
POTENTIAL BENEFITS FOR EACH BUSINESSES
Quan Delicacies
• Increase brand visibility and awareness among locals, tourists, and OFWs.
• Drive sales and revenue growth through targeted advertising efforts.
• Enhance customer engagement and loyalty through social media and in-store promotions.
• Improve market competitiveness in the highly competitive pasalubong industry.
Calea Pastries & Coffee
• Increase brand awareness and drive sales among large groups, families, and individuals.
• Enhance customer engagement and loyalty through social media and in-store promotions.
• Drive sales and revenue growth through targeted advertising efforts.
• Improve market competitiveness in the highly competitive food and beverage industry.
888 Chinatown Square
• Increase foot traffic and drive sales among affluent locals, tourists, and young professionals.
• Enhance customer engagement and loyalty through social media and events.
• Drive sales and revenue growth through targeted advertising efforts.
• Improve market competitiveness in the highly competitive retail industry.
REFERENCES
[Link]
taste/
[Link]
[Link]
Reviews-888_Chinatown_Square-
Bacolod_Negros_Occidental_Negros_Island_Visayas.html
THANK YOU
