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Presentation - Globalism Vs Nationalism

The document presents a case report on WestJet's new social media strategy and discusses the evolution of global trade, highlighting the balance between globalism and nationalism. It covers historical trade agreements like GATT, trade wars such as the 1960s Chicken War, and the complexities of U.S.-Canada trade relations. The report emphasizes the economic impacts of protectionist policies and suggests solutions for sustainable trade through free trade agreements and international cooperation.

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Alukwu Jude
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76 views9 pages

Presentation - Globalism Vs Nationalism

The document presents a case report on WestJet's new social media strategy and discusses the evolution of global trade, highlighting the balance between globalism and nationalism. It covers historical trade agreements like GATT, trade wars such as the 1960s Chicken War, and the complexities of U.S.-Canada trade relations. The report emphasizes the economic impacts of protectionist policies and suggests solutions for sustainable trade through free trade agreements and international cooperation.

Uploaded by

Alukwu Jude
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Unit 5: Individual Case Report # 2

WestJet: A new social media strategy


BUSI4023-Contemporary Issues in Business: A Case Approach (25W12-ONCAMPUS-
BBA9A02C)
Professor – Anand Kishore
February 20, 2025
Team member full name Student ID % of contribution
Navneet Kaur 2022080129 100
Jasmeen Kaur 2023013431 100
Aslam 2021127392 100
Jasdeep Singh 2022062114 100
Hiruni Perera 2023060819 100
Jhanvi Sanjaykumar Patel 2020110099 100
Ogueri onyinyechi Juliet 2021118215 100
The Evolution of Global
Trade: From Ancient
Routes to Modern
Conflicts
This presentation explores the evolving landscape of global trade,
from its historical origins to contemporary challenges and potential
solutions.
Global trade has evolved over decades, balancing open markets
(globalism) and domestic protection (nationalism).
The Birth of GATT: Breaking Down Trade
Barriers (1947)
The General Agreement on Tariffs and Trade (GATT) GATT aimed to eliminate tariffs and other trade
established a framework for reducing trade barriers, restrictions, encouraging global commerce and a more
fostering international business, and promoting integrated world economy.
economic growth.
The Rise of Trade Wars: Case
Study of the 1960s Chicken
War
25% 20%
Increased US Tariffs Reduced European
US imposed 25% tariffs on chicken
Imports
European chicken imports to the US
imports from Europe, leading to decreased by 20%, hurting European
significant price increases. poultry farmers.

$100M
Economic Impact
Both sides incurred economic losses,
highlighting the destructive nature of
trade wars.
Global Trade at a Crossroads: Nationalism vs.
Globalism
Nationalism Globalism

Focuses on protecting domestic industries and jobs Promotes free trade, reducing barriers and fostering
through tariffs and import restrictions. economic integration between countries.
U.S.-Canada Trade
Relations: A Complex
Partnership
Shared History
Deeply intertwined trade relationship, built on shared
history and geography.

Economic
Interdependence
Canada's largest trading partner, with significant
bilateral trade flows.

Recent Tensions
Trade disputes, such as Trump's 25% tariff on
Canadian steel and aluminum.
Economic Dependencies: Canada's Trade
Vulnerability

75% Exports to US Diversification


Heavy reliance on the US market
Challenges
Expanding trade with other
1 2
creates vulnerabilities in nations is critical to reduce
Canadian economy. dependence on the US.
The Real Cost of
Protectionist Policies:
Economic Impact Analysis
Reduced Consumer Choice Higher prices on imported
goods, limiting consumer
options.

Increased Costs for Higher prices on imported


Businesses raw materials, impacting
production costs.

Slower Economic Growth Reduced trade and


investment, leading to
decreased economic activity.
Building a Balanced Future: Solutions for
Sustainable Trade
Promote free trade Invest in domestic industries Promote international
1 2 3
agreements based on fairness to enhance competitiveness cooperation and dialogue to
and reciprocity. and reduce reliance on foreign address trade conflicts
markets. peacefully.

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