Department of Education
CAMP VICENTE LIM INTEGRATED SCHOOL
SUBJECT ORIENTATION & PRE-TEST
PRINCIPLES OF MARKETING
PATRICK R. NAHIAL
OBJECTIVE
After going through this lesson,
you are expected to:
• have a basic understanding of the purpose of
the subject.
• enumerate the lessons & topics covered by
Principles of Marketing.
• answer pre-test.
We lead, we serve, we excel with a heart
CVLIS
PRINCIPLES OF MARKETING
What is Principles of Marketing (PM)?
As a subject:
• Grade 11 2nd Semester or Grade 12 1st
Semester Subject.
• Pre-requisite: Applied Economics and
Organization and Management
We lead, we serve, we excel with a heart
Principles of Marketing – Subject Orientation CVLIS
PRINCIPLES OF MARKETING
What is Principles of Marketing (PM)?
• The course deals with the principles and
practices in marketing goods and services. It
also focuses on the development of integrated
marketing programs that will help grow
businesses.
We lead, we serve, we excel with a heart
Principles of Marketing – Subject Orientation CVLIS
PRINCIPLES OF MARKETING SUMMARY
1 Marketing Principles and Strategies
2 Customer Relationship: Customer Service
3
Market Opportunity Analysis and Consumer Analysis
4 Developing the marketing mix
5 Managing the Marketing Effort (The Marketing
Process)
6 Workshop and Presentation of Marketing Plan
We lead, we serve, we excel with a heart
Principles of Marketing – Subject Orientation CVLIS
PRINCIPLES OF MARKETING SUMMARY
1 Marketing Principles and Strategies
LEARNING COMPETENCIES
define and understand marketing
describe the traditional approaches to
marketing
discuss the goals of marketing
identify and explain contemporary
marketing approaches
We lead, we serve, we excel with a heart
Principles of Marketing – Subject Orientation CVLIS
PRINCIPLES OF MARKETING SUMMARY
2 Customer Relationship: Customer Service
LEARNING COMPETENCIES
define “relationship marketing”
explain the value of customers
identify and describe “relationship
development strategies”
illustrate successful customer service
strategy in the Philippine business
enterprise
We lead, we serve, we excel with a heart
Principles of Marketing – Subject Orientation CVLIS
PRINCIPLES OF MARKETING SUMMARY
3 Market Opportunity Analysis and Consumer Analysis
LEARNING COMPETENCIES
distinguish between strategic and marketing
planning in terms of objectives and processes
analyze the elements of macro- and micro-
environment and their influence to marketing
planning
We lead, we serve, we excel with a heart
Principles of Marketing – Subject Orientation CVLIS
PRINCIPLES OF MARKETING SUMMARY
3 Market Opportunity Analysis and Consumer Analysis
LEARNING COMPETENCIES
define marketing research, its importance to a
business enterprise and identify the steps in
marketing research
describe the consumer and business markets
differentiate the buying behavior and decision
making of individual/ household customer versus
the business (organizational) customer
We lead, we serve, we excel with a heart
Principles of Marketing – Subject Orientation CVLIS
PRINCIPLES OF MARKETING SUMMARY
3 Market Opportunity Analysis and Consumer Analysis
LEARNING COMPETENCIES
identify and segment market for a product or service
select the appropriate target market segment and its
positioning
We lead, we serve, we excel with a heart
Principles of Marketing – Subject Orientation CVLIS
PRINCIPLES OF MARKETING SUMMARY
4 Developing the marketing mix
LEARNING COMPETENCIES
define a product and differentiates the product,
services, and experiences
identify and describe the factors to consider when
setting prices and new product pricing and its
general pricing approaches
We lead, we serve, we excel with a heart
Principles of Marketing – Subject Orientation CVLIS
PRINCIPLES OF MARKETING SUMMARY
4 Developing the marketing mix
LEARNING COMPETENCIES
define and identify relevant promotional tools,
namely, advertising, sales promotion, personal
selling, public relations, and direct marketing to
create awareness and persuade the target market to
buy the product or patronize the service
We lead, we serve, we excel with a heart
Principles of Marketing – Subject Orientation CVLIS
PRINCIPLES OF MARKETING SUMMARY
5 Managing the Marketing Effort (The Marketing
Process)
LEARNING COMPETENCIES
explain the relationship between market analysis,
planning, implementation, and control
analyze the company’s situation, markets, and
environment (the marketing audit and SWOT
analysis)
identify target market and positioning
We lead, we serve, we excel with a heart
Principles of Marketing – Subject Orientation CVLIS
PRINCIPLES OF MARKETING SUMMARY
5 Managing the Marketing Effort (The Marketing
Process)
LEARNING COMPETENCIES
explain the significance of the marketing mix to
motivate the potential market to buy the product or
service (the marketing plan)
We lead, we serve, we excel with a heart
Principles of Marketing – Subject Orientation CVLIS
PRINCIPLES OF MARKETING SUMMARY
5
Workshop and Presentation of Marketing Plan
LEARNING COMPETENCIES
integrate the marketing concepts and techniques
learned by preparing a marketing plan
present a mini-marketing plan, orally and in writing
We lead, we serve, we excel with a heart
Principles of Marketing – Subject Orientation CVLIS
Department of Education
CAMP VICENTE LIM INTEGRATED SCHOOL
Thank You!
