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Muteh

The market research presentation outlines the development of a questionnaire aimed at assessing the need for a fast food restaurant in a specific area. Key findings indicate strong public interest and potential profitability, with 50 participants providing valuable insights. The research also includes collaboration with local reporters and experienced shopkeepers to enhance understanding of the market.

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ahmad.mutteh
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10 views9 pages

Muteh

The market research presentation outlines the development of a questionnaire aimed at assessing the need for a fast food restaurant in a specific area. Key findings indicate strong public interest and potential profitability, with 50 participants providing valuable insights. The research also includes collaboration with local reporters and experienced shopkeepers to enhance understanding of the market.

Uploaded by

ahmad.mutteh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Market Research

Presented by: Muteh Ahmad


Ayan Chaudry
Anas Zahid
Agenda

o Questionnaires
o Ideas to make Questionnaires successful
o Questions to ask from target audience
o Graph
o Evaluation
Break down of type of
Questions
From whom? Where?

What questions to ask?


Sample Questions in
Questionnaire
o Q: Did this area need a fast food
restaurant as it’s the 1st one in this area?
o Q: According to you, this area have
enough income to afford it?
o Q: Are you interested?
o Q: Is it beneficial for the development of
society?
o Q: What would be your preference?
o Q: Would it be helpful if we provide home
delivery?
Ideas

● We have partnered with reporters who will


assist in conducting research and promoting
our business, helping us attract more
customers.
● Additionally, we will consult experienced and
well-known shopkeepers to gain their insights
on the potential success of our business. Their
deep understanding of the local market will
provide valuable guidance.
No. of
Questions Response
people

1) Q: Did this area need a fast food restaurant as it’s the 1st one in this area? No 15

Yes 35

2) Q: According to you, this area have enough income to afford it? No 17

Yes 33

3) Q: Are you interested in this program? No 20

Yes 30

4) Q: Is it beneficial for the development of society No 23

Yes 27

5) Q: Would you prefer Modern atmosphere? No 21

Yes 29

6) Q: Would it help if it provides home delivery? No 11

Yes 39
Graph
Yes No

39
35
33
30 29
27
23
20 21
17
15
11
Evaluation

● The findings indicate that residents are


enthusiastic about the opening of a new
restaurant. The graph highlights strong public
interest, suggesting that the business has the
potential to be profitable.
● The questionnaire yielded accurate and reliable
results, eliminating the need for any redesign.
Around 50 individuals participated in the
survey, providing valuable insights.
THANK YOU!

Any Questions?

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