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CoCa Presentation (Autosaved)

Coca-Cola was invented in 1886 by pharmacist John Smith Pemberton in Atlanta, Georgia, as a remedy for his morphine addiction. The brand's iconic red and white logo, designed by Pemberton's bookkeeper Frank Robinson, symbolizes energy and youthfulness while promoting happiness. Over the years, Coca-Cola has used memorable slogans and successful advertising strategies to establish its identity and connect emotionally with consumers.

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10 views20 pages

CoCa Presentation (Autosaved)

Coca-Cola was invented in 1886 by pharmacist John Smith Pemberton in Atlanta, Georgia, as a remedy for his morphine addiction. The brand's iconic red and white logo, designed by Pemberton's bookkeeper Frank Robinson, symbolizes energy and youthfulness while promoting happiness. Over the years, Coca-Cola has used memorable slogans and successful advertising strategies to establish its identity and connect emotionally with consumers.

Uploaded by

nitayoyo10
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

COCA –

COLA
Be Refreshed
HISTORY OF
COCA COLA
HISTORY OF
COCA COLA
• Invented by an American pharmacist
whose
name is John Smith Pemberton
• He invented it in 1886(Atlanta,
Georgia)
HISTORY OF
COCA COLA
• Experiment with opium-free medicine
because he knew his morphine addiction is
dangerous
• A doctor told him he could his addiction
with coca(COCAINE), this led him to devise
his own concoction
HISTORY OF
COCA COLA
• Frank Robinson, Pemberton’s bookkeeper,
came up with the name “Coca Cola” and
had such prestigious and stylish handwriting
Logos and
Design
• They use two basic colors : red and
white
Logos &
Design
The red represents energy, strength and hap
Logos and
Design
The white represents youthfulness
• Wants to establish their drink as a
drink that promotes happiness

Logo while giving a boost of energy


• Sports their iconic logo in their ads
• Logo is very recognizable

s&
• Used the Spencerian script to make
their brand stand out from their
competitors brands
• The logo doesn't highlight the

Desig
product
• Portrays love, passion, purity, and
humility
Slogan
Year
1886 Drink Coca-Cola
1929 The pause that refreshes
1963 Things go better with Coke
1969 It’s the real thing
1971 I'd Like to Buy the World a Coke
1979 Have a Coke and a Smile
1982 Coke is It
1990 You Can't Beat the Real Thing
1993 Always Coca Cola
2000 Coca-Cola, Enjoy
ADS ARE
SUCCESSFUL
timed with
Emotional Iconic Choice of major
Consistency
Appeal Imagery Music events/
holidays
ADS ARE
SUCCESSFUL
timed with
Emotional Iconic Choice of major
Consistency
Appeal Imagery Music events/
holidays

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