IM Insta
Integrating WhatsApp
with IndiaMart
WhatsApp – A ‘Go to’ platform
"WhatsApp" takes the top spot for messaging communication
900 Mn Internet User in India
487 Mn WhatsApp User
"WhatsApp" is a business tool along with personal chats
WhatsApp as preferred medium
Deeper Connection
64% WhatsApp users agree that the social channel
fosters a personal connection to businesses.
Greater Trust
71% Buyers feel more confident about a business after
messaging on WhatsApp
Easier Communication
68% Users agree WhatsApp is the easiest method for
contacting a company
Source: Google
New Launch – IM Insta
Connect More, Convert More
Lead Manager WhatsApp
Effective communication is the bedrock of thriving business relationships
How Buyer & Supplier initiate conversations
Buyer Initiated Supplier Initiated
conversation conversation
Call Cloud Telephony
PNS
Chat/Email Lead Manager
Lead Manager
New
Submit Requirement BuyLead Consumption
Buy Leads
Buyer Initiated - Conversation flow
How Buyer will initiate the conversation
• Buyer receives
• Buyer
the Seller’s
• Buyer visits Conversation
WhatsApp LMS message on
IndiaMart on visible to Supplier WhatsApp
Msite or Mobile on LMS
App • Buyer Initiates • Supplier replies
conversation to the
through conversation via
WhatsApp LMS
(by clicking on
Msite or WhatsApp Icon) LMS WhatsApp
Mobile App
• Seller’s PNS number will be used to integrate seller LMS & buyer WhatsApp
• Seller can send Unlimited customized messages to the Buyer within 24 hours of Buyer’s last message
Seller Initiated - Conversation flow
How Seller can initiate the conversation
Flow as per previous
slide
• Buyer receives Conversation to continue as
• Supplier
Yes per the Flow on
Seller message on
consumes a BL or LMS WhatsApp previous slide
receives Buyer
Enquiry on LMS • Supplier initiates Buyer Replies
the conversation via WhatsApp
with buyer by
sending Pre- Supplier can continue to send
crafted WhatsApp Pre-Crafted WhatsApp
templates only No messages for 7 Days
LMS WhatsApp (One Template per day)
Pre-Crafted templates
for 7 Days
• Seller can send unlimited messages only if Buyer replies back via WhatsApp
• Seller can continue to send One Pre-crafted message per day for 7 days if the buyer does not reply
Features – IM Insta
Direct Enquiry via
WhatsApp
-
Integration via PNS Makes it easy for Buyers to
- reach out Suppliers directly
WhatsApp Business API
integration with Lead
Manager via Existing PNS no.
YOUR Brand on
WhatsApp
-
Seller can present Company
Unlimited Opportunities via Profile, Logo & company
Unlimited Conversations details on WhatsApp
-
Sellers can engage in Unlimited
outgoing messages with Buyers
Seller Benefits – IM Insta
Upto
Direct WhatsApp
Buyer Response Enquiry
Time Saving One WhatsApp Inbox
• Leverage widespread • WhatsApp Icon Display • Send Pre-Crafted • Manage all Buyer
preference for on IM Catalog pages messages via LMS to WhatsApp messages
WhatsApp your Leads on WhatsApp at ‘One’ place
• 3X increase in Buyer • Buyers can simply click • ‘One Click’ messages • Never Miss a Chat &
responses on WhatsApp icon to Stay on top of your
start a conversation team’s communication
Buyer & Seller conversation via IM Insta
Click here for videos
Buyer click on WhatsApp Icon on Buyer sends Enquiry via WhatsApp Supplier received Enquiry on LMS
Msite / App to Supplier (Desktop & App)
STEP 1 STEP 2 STEP 3
Buyer & Seller conversation via IM Insta (Cont.)
Supplier replies to the Buyer via LMS Buyer receives the message on
(Desktop or App) WhatsApp
STEP 4 STEP 5
Messages & Pre-Crafted reply
Seller can send unlimited messages to
Unlimited
buyer for 24 hours from Buyer’s last
Messages message
Pre-Crafted Pre-Crafted WhatsApp Template
Replies Messages
Seller can send only 1 template message
24 hours Clause per day for that buyer if he/she has not
responded in the last 24 hours
If Buyer does not respond to a conversation in
7 days limit the last 7 days, Supplier will not be able to
send any messages to that Buyer
Seller will be blocked to send messages
Stop keyword
for 90 days if buyer uses ‘STOP’ key word
IM Insta – Hosting Journey
Payment & Customer Request sent
WO issued Connect to ‘WhatsApp’
Connect by Marketplace Ops team:
• Need seller’s Facebook A/C
• Need seller Govt ID & a digital photo
• No current Active WhatsApp on PNS
• Take Company Logo & details to be displayed on
2
WhatsApp Days
Confirmation WhatsApp
Hosting
to Seller (Email) Icon on IM
Next
Day
Buyer Journey
Visibility on M site & App
Buyer can initiate the conversation by
M-site simply clicking on ‘WhatsApp’ icon Mobile App
Buyer Notification – Send WhatsApp
Buyer will receive
notification on SMS
along with WhatsApp
Icon once Supplier
initiate the conversation
Buyer will receive
notification on Email
along with WhatsApp
Icon once Supplier
initiate the conversation
Supplier Journey
Supplier Journey on Desktop & App LMS
WhatsApp icon with
the replies sent by the
Buyer through their
WhatsApp
24hrs WhatsApp
Conversation
Window popup
Identify WhatsApp Leads via IM Insta
WhatsApp Icon in
front of leads to
identify the ones
received via
‘WhatsApp on IM’
Filter option for WhatsApp Enquiries
Suppliers can use this
‘filter’ on LMS to
identify leads
received via WhatsApp
Performance Report
Month/Week/Day
wise Enquiry
Check ‘WhatsApp’
enquiries on PSC
