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KLAIPEDOS VALSTYBINE KOLEGIJA
FACULTY OF HEALTH SCIENCE
NURSING AND SOCIAL WELFARE DEPARTMENT
STUDY PROGRAMME: GENERAL PRACTICE NURSING
SUBJECT NAME: THERAPEUTIC NURSING
LECTURER: IRINA ZELENIENE
PRESENTER: EHTISHAM UL HAQ
SHARAN PREET SINGH
TOPIC: BRAIN STORM
INTRODUCTION
• Brainstorming is a structured method of generating new ideas, solving
problems, and encouraging creativity. It is more than just random thinking;
it is an intentional process that allows individuals and groups to unlock
innovative solutions. In today’s global environment, brainstorming is
especially important because it helps people from diverse cultures and
professional backgrounds work together, share perspectives, and create
strategies that are stronger and more inclusive.
History & Origin
The concept of brainstorming was introduced in the
1940s by Alex Osborn, an advertising executive. Osborn
noticed that people often held back their ideas out of
fear of being judged or criticized. To address this, he
developed a method that suspended judgment and
encouraged free thinking. Over the decades, this
method evolved and became a global practice, applied
not only in business but also in education, government,
and international organizations.
.
Core Principles of Brainstorming
Brainstorming is guided by four essential
principles. First, the focus is on generating a
large quantity of ideas rather than worrying
about quality at the beginning. Second,
judgment is suspended so that all participants
feel safe to contribute freely. Third, participants
are encouraged to build on the ideas of others,
turning small sparks into stronger concepts.
Finally, brainstorming promotes bold and
unconventional ideas, because innovation often
begins with thinking outside the box.
Modern Techniques of Brainstorming
Today, brainstorming has expanded into many techniques.
Traditional group brainstorming remains common, where
participants share ideas openly in discussion. Brainwriting
allows people to silently write down their thoughts before
sharing, ensuring that quieter members can contribute
equally. Mind mapping is another technique that organizes
ideas visually, showing connections between them. The
SCAMPER method provides a structured approach to rethink
processes or products by substituting, combining, adapting,
modifying, eliminating, or reversing elements. In addition,
digital tools such as Miro and MURAL now allow
international teams to brainstorm virtually across time
zones.
Benefits in an International Context
Brainstorming brings special benefits when applied in an international environment. It
fosters cross-cultural creativity by combining diverse perspectives. It helps organizations
tackle complex global challenges by pooling ideas from different fields of expertise. It
also promotes inclusivity by giving people from different backgrounds an equal chance to
express their views. In addition, brainstorming strengthens teamwork and supports
innovation in areas such as strategic planning, policy design, and new product
development.
Challenges and Solutions
Like any method, brainstorming also faces challenges. Cultural differences may lead to uneven
participation, with some individuals feeling less comfortable speaking up. This can be addressed by
using structured methods like brainwriting. Sometimes, dominant voices can overshadow others in a
group discussion. To solve this, facilitators can ensure equal speaking time or use digital platforms
where every idea is recorded. Another challenge is idea overload, where too many suggestions can
overwhelm a team. This problem is solved by applying systematic evaluation criteria, such as
feasibility, cost, and potential impact.
Real-World Applications
Brainstorming is widely used in leading organizations around the world. Google applies brainstorming
to improve its products and user experiences. IDEO, a global design and consulting firm, uses
brainstorming to develop human-centered solutions for complex problems. Apple and other
technology companies rely on brainstorming to fuel innovation. In universities and international
organizations, brainstorming is used in policy-making, research development, and problem-solving
workshops. These real-world examples show that brainstorming is not just a creative exercise but a
powerful tool for innovation.
Conclusion
In conclusion, brainstorming is much more than a casual exchange of ideas.
It is a strategic tool that drives creativity, problem-solving, and innovation
across cultures and industries.
When applied effectively, brainstorming creates a safe space for new ideas,
fosters inclusion, and enables organizations to solve complex challenges.
Great innovations often begin as small sparks of creativity, and brainstorming is
the process that brings those sparks together to ignite meaningful change.
THANK YOU
