Digital Media and
Consumer Behavior
Sunita
Research Fellow
Department of Financial Administration
Digital Media Meaning
Encompassing a wide
Any Content that is: range of formats such
as:
Created Text
Stored Audio
Distributed in a digital
Video
format
Graphics
Types of Digital Media
Mobile TV
Apps Radio
Website
Blogs/Vlogs
Digital
Media
Social
Podcast Media
SMS Mail
Consumer Behaviour Meaning
Consumer Behaviour can be defined as “activities people undertake
when obtaining, consuming, and disposing of products and
services”as provided and detailed.
Factors Affecting Consumer Behaviour
Consumer
Behaviour
Society Personality Culture Attitude Economic Family
Evolution of Consumer Behavior: Pre-
Digital Era Consumer Behavior
Reliance on Advertisements
Limited access to physical stores, on television,
information word-of-mouth radio, and print
recommendations media
P, Poudyal. 2025. Consumer behavior in the Digital Age
International Journal of Research Publication and Reviews,
Vol 6, Issue 3, pp 3036-3042
Digital Revolution and Changes
Shift from Physical to Online Shopping
Digital Influencers and Social Media
Mobile Technology
The Role of Data and Personalization
P, Poudyal. 2025. Consumer behavior in the Digital Age
International Journal of Research Publication and Reviews,
Vol 6, Issue 3, pp 3036-3042
Factors Influencing Consumer Behavior
in the Digital Age Technological
Advances
Social Media and Peer Influence
Mobile and Online Shopping
Consumer Awareness and
Ethical Considerations
P, Poudyal. 2025. Consumer behavior in the Digital Age
International Journal of Research Publication and Reviews,
Vol 6, Issue 3, pp 3036-3042
The Role of Digital Marketing in
Shaping Consumer Behavior
Social Media
Search Engine Email Marketing
Marketing and
Marketing and and Customer
Content
SEO Retention
Strategy
P, Poudyal. 2025. Consumer behavior in the Digital Age
International Journal of Research Publication and Reviews,
Vol 6, Issue 3, pp 3036-3042
Consumer Decision-Making Process in
the Digital Age
Post-Purchase
Pre-Purchase Behavior Purchase Behavior
Behavior
Share their experiences
Extensive research One-Click checkout
on social media
Visit multiple websites Subscription models, Leave reviews
Reminders from online Participate in customer
Read reviews
stores feedback programs
Promotions and
Watch YouTube videos
Discounts
Consult social media
P, Poudyal. 2025. Consumer behavior in the Digital Age
International Journal of Research Publication and Reviews,
Vol 6, Issue 3, pp 3036-3042
Decision-Making Models in the Digital
Context
AIDA model (Attention, Interest, Desire, Action)
ability to collect real-time data and engage consumers
throughout their journey
ensuring that brands stay relevant at every stage of the
decision-making process
P, Poudyal. 2025. Consumer behavior in the Digital Age
International Journal of Research Publication and Reviews,
Vol 6, Issue 3, pp 3036-3042
Impact of Digital Disruption
• Influence of Online Reviews and Social Proof
• Omnichannel Marketing
• Agility in Marketing
P, Poudyal. 2025. Consumer behavior in the Digital Age
International Journal of Research Publication and Reviews,
Vol 6, Issue 3, pp 3036-3042
