Influencer marketing worldwide

Statistics report on influencer marketing worldwide

Influencer marketing worldwide

This report has been compiled to provide statistical information on influencer marketing worldwide. It includes a general overview of the global market, along with a regional breakdown. Additionally, the report offers insights into leading platforms and the effectiveness of influencer marketing.

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Table of contents

Overview

5
  • Basic Statistic Global influencer marketing value 2015-2025
  • Premium Statistic Influencer marketing platform market size worldwide 2022-2025
  • Premium Statistic Global number of influencer marketing companies 2015-2025
  • Premium Statistic Number of influencers brands worked with worldwide 2024
  • Premium Statistic Influencer marketing engagement rates worldwide 2023, by industry

Regional breakdown

10
  • Premium Statistic Marketers' perceptions of the future of influencer marketing in Western Europe 2024
  • Premium Statistic Influencer marketing share of marketing budgets in Western Europe 2024, by country
  • Premium Forecast Influencer advertising spending in Latin America & the Caribbean 2017-2029, by market
  • Premium Forecast Influencer advertising spending in Brazil 2017-2030
  • Premium Statistic Influencer marketing expenditure in the U.S. 2021-2026
  • Premium Statistic Influencer advertising spending in Canada 2017-2030
  • Premium Statistic Ad spending change in the influencer advertising segment in Indonesia 2018-2030
  • Premium Statistic Share of social media users who follow influencers APAC 2024, by country
  • Premium Forecast Most popular influencer genres in Australia 2025
  • Premium Forecast Most popular influencer genres in China 2025

Marketer insights

9
  • Basic Statistic Share of marketing budgets spent on influencer marketing worldwide 2025
  • Premium Statistic Marketing budget share allocated to video worldwide 2024
  • Premium Statistic Key criteria for selecting TikTok influencers worldwide 2025
  • Premium Statistic Key challenges of monetizing content on TikTok worldwide 2025
  • Premium Statistic Objectives with influencers for fashion and beauty holiday marketing worldwide 2024
  • Premium Statistic In-demand influencers for fashion and beauty holiday marketing worldwide 2024
  • Premium Statistic Leading influencer types marketers planned to invest in worldwide 2024
  • Premium Statistic Marketers plans to use AI in influencer marketing 2025
  • Premium Statistic Marketers' views on AI's impact on influencer marketing outcomes worldwide 2025

Influencer insights

6
  • Basic Statistic Live streaming content creators revenue share on selected global platforms 2025
  • Premium Statistic Highest-earning content creators 2024
  • Basic Statistic Most common reasons for creating public content 2024
  • Premium Statistic Most impactful tech trends for creators worldwide 2024
  • Basic Statistic Popular political content live streamers 2024, by hours watched
  • Premium Statistic Opinions on companies' AI marketing content disclosure obligation 2023

Leading platforms

9
  • Premium Statistic TikTok/Douyin: brand value 2021-2025
  • Premium Statistic Most popular TikTok users worldwide 2025
  • Premium Statistic Most mentioned brands on TikTok worldwide 2024, by influencers
  • Premium Statistic Instagram: brand value 2020-2025
  • Premium Statistic Instagram's ad revenue worldwide 2017-2024
  • Basic Statistic Countries with the most Instagram users 2025
  • Premium Statistic YouTube: brand value 2020-2025
  • Premium Statistic YouTube influencer engagement rates worldwide 2023
  • Premium Statistic Leading streamers on Rumble Q2 2024, by average viewers

Consumer insights

9
  • Premium Statistic Product search platform usage reasons among internet users vs. Gen Z 2024
  • Premium Statistic Perceived usefulness of influencers worldwide 2024, by topic
  • Premium Statistic Perceived usefulness of fashion influencers worldwide 2024
  • Premium Statistic Frequency of discovering brands from influencers by global consumers 2024, by country
  • Basic Statistic Perceived trustworthiness of influencer recommendations worldwide 2024, by country
  • Premium Statistic Opinion on influencer authenticity and brand relationship worldwide 2024, by country
  • Premium Statistic Consumer preference of influencer content type worldwide 2024, by country
  • Premium Forecast Consumer purchases based on celebrities and influencer ads 2024, by country
  • Premium Statistic Impact of social media influencers on trip planning worldwide 2024, by generation

Effectiveness

6
  • Premium Forecast People buying products due to celebrity ads in selected countries worldwide 2025
  • Premium Statistic Online content leading Generation Z to purchases worldwide 2024, by content type
  • Premium Statistic Consumer purchasing affected by aspects of influencer content worldwide 2024
  • Premium Statistic Share of shoppers to influencers and celebrities worldwide 2024, by generation
  • Premium Statistic Consumer purchases via influencer links worldwide 2024, by country
  • Premium Statistic Age groups targeted by influencer marketing globally 2023
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