We Are Social

We’re excited to share we’ve been shortlisted for 6 awards at Campaign’s Southeast Asia Agency of the Year Awards 🏆 Southeast Asia Content Marketing Agency of the Year AI Person: Manolis Perrakis New Business Development Team: Kelson Ong Navishka Shah Paige Murphy Young Achiever (twice!): Agalia Tan & Elbert Nathanael Young Business Leader: Denicia Lew Congratulations to our incredible teams across the region and the individuals nominated. We are so proud 🥳

This week's round-up of the biggest social media news stories is here. It includes: 👻 Threads launches Ghost Posts 🤖 TikTok launches new AI tools 🫵 Threads gives you more control 👉️ https://lnkd.in/ejXVjRif

🎉 Big news 🎉 Jim Coleman has been promoted to EMEA CEO! 👏 Previously UK CEO, Jim joined We Are Social 15 years ago, and has been with us through rapid growth from a start up to a global network. His leadership, vision and commitment have helped build the agency we are today. He’ll now be working closely with the heads of our offices in the UK, Germany, Spain, the Netherlands, Italy, France, and Dubai to strengthen connections, bringing our EMEA teams closer together to help make exceptional work for our clients. Toby Southgate, Global CEO said: “Jim was early to identify the future potential of We Are Social. Without him the agency wouldn’t be what it is today. His contribution to our success so far makes him the perfect person for this next step leading our newly united EMEA region.” Congratulations, Jim! Read more in Campaign UK : https://lnkd.in/eynrA83B

In an interview with FutureWeek, our innovation director Manolis Perrakis unpacked how we brought AI from digital to IRL for Skechers in Singapore 🤖 Manolis spoke with Serena Haththotuwa about Luna, the AI stylist we built for the brand, and how it helped shoppers connect with products both online and in-store. Check the full interview out here 👉 https://lnkd.in/eHTh8jHK 

The 2026 World Cup isn't just bigger, it's fundamentally different. In his latest piece for Insider Sport, our U.S. Sr. Strategy Director Will Ramos explores why next summer's tournament will redefine how brands connect with culture across three countries, 16 cities, and billions of fans. “For brands, 2026 isn’t just a sponsorship, it’s a chance to become part of something bigger. The World Cup will reward those who show up with authenticity, creativity, and respect for the communities that make football what it is.” Will's perspective builds on insights from our Culture In Play report, an 80+ page deep dive into fandom, identity, and storytelling at the biggest World Cup in history. Through data, social listening, and fan interviews across North America, we unpack how heritage and community shape the fan experience and what it means for brands aiming to make a lasting impact. 🏆 Read Will’s full article in Insider Sport: https://lnkd.in/eY9rJ_Be ⚽ Explore highlights from Culture In Play: https://lnkd.in/e9br6Z2a

This week on social, Lily Allen has dropped her new album (and some serious tea), TikTokers are lying to each other, and the cosy, autumn air is getting everyone in the Christmas spirit - but Queen Mariah says NOT YET. ❌ Read on for more social media updates 👇 Brought to you by our Newsroom team, who bring real-time relevance to our clients' feeds.

The digital divide is real. 💔 Kepios analysis indicates that a total of 2.21 billion people do not yet use the internet, with the majority of the world’s offline population living in Southern Asia and Central Africa. For more data like this, read our Digital 2026 report now: https://lnkd.in/dcegiPKG #Chartoftheweek #Digital2026

👀 While most marketers have eyes on the usual social platforms, Reddit is quietly gaining ground. With hyper-engaged, real-talk communities and data showing higher brand favourability, it’s time we asked: why are so many still sleeping on it? In a piece for Campaign Asia-Pacific, our APAC CEO Suzie Shaw unpacks why brands who aren’t strategising for Reddit now are missing out on a major opportunity. Read more about why it's time for marketers to wake up to Reddit's potential here: https://lnkd.in/g_nMAxrC

Two sides of YouTube. Two totally different superpowers. ⚡ Shorts = discovery. Quick hits. Scroll-stoppers. The algorithm’s favorite way to introduce you to something new. 📺 Channels = depth. Where people binge, subscribe, and stick around for the long haul. One sparks connection. The other builds the relationship. The smartest brands don’t pick one. They master the handoff, turning casual scrollers into loyal fans. This is just a glimpse of what’s inside our 65-page report decoding YouTube. Want the deep dive? We’re hosting an exclusive webinar tomorrow. 📩 Reach out to letstalk@wearesocial.com for access.

Worldwide spend on social media advertising is projected to reach $277 billion in 2025 - a 13.6% increase year-on-year. Learn more in our LinkedIn live as Global CEO Toby Southgate and Kepios founder, Simon Kemp, dive into Digital 2026's top headlines. Register now: https://lnkd.in/eZcm4pur