Google Ads Essential Training
With Brad Batesole
Liked by 1,599 users
Duration: 2h 24m
Skill level: General
Released: 10/17/2024
Course details
Learn the foundations of pay-per-click (PPC) advertising with Google Ads, the industry-leading PPC platform. First, explore how Google Ads works and how it fits with what your business—and your customers—need. Then learn how to set up a new Google Ads account and start researching your keywords: the foundation of all great advertisements. After he demonstrates how to set up a new campaign and write your first ad, instructor Brad Batesole shows how to use Google Ads reporting and Google Analytics to monitor your campaign's performance. Brad also shows how to optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI). Plus, go beyond the basics with ad extensions—a feature which can increase your click-through rate by several percentage points.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
-
Showcase on your LinkedIn profile under “Licenses and Certificate” section
-
Download or print out as PDF to share with others
-
Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
-
-
Lisa Cassidy
Lisa Cassidy
Head of Branding, Digital Marketing & Design @ KADEN & KAI® | Design, Campaign Management, Project Management
-
Makaila Sharp
Makaila Sharp
Executive Assistant + Marketing Coordinator @ Payne Law Firm, PLLC | Social Media Optimization, Market Research
Contents
What’s included
- Test your knowledge 10 quizzes
- Learn on the go Access on tablet and phone
Similar courses
Download courses
Use your iOS or Android LinkedIn Learning app, and watch courses on your mobile device without an internet connection.