Precisely because of the misallocation of resources engineered by neoliberal business, and the false narratives of well-being that their marketing presents, there is a crisis in labour supply around the world, including in many sectors (farming included) in the UK, where there is a similar shortage of skills in most trades. The result is that the quite literal physical underpinnings of many markets are collapsing — and with those foundations gone, the very things on which capitalism was really built, which were highly skilled labour and the availability of choice at affordable prices, will disappear.
….
He may be right, but unless the rewards of that higher price go to those who actually produce coffee, then the higher price will solve nothing. We cannot afford to reward the producers of financial engineering any more; what we must ensure is that those who do the hard work in the world get fair pay. If we don’t, the coffee trade will be over, and with it, a great deal more of the economy as well.
The worry here?
The other issue is that as we have steadily undermined the value of productive work in supply chains around the world, the number of people willing to undertake such work is now declining, imperilling supply in areas where automation offers no alternatives. The implication of James Hoffmann’s comment — that coffee farmers are now ageing and unable to recruit young people into the arduous work from which they have earned their livelihood — is clear. Presumably, there are supposedly better alternatives available to the younger people who might have been coffee farmers, where, even if life is not easier in any meaningful sense, it might at least appear to be more superficially appealing.
Complete fucking twat.
That neoliberalism – you know, capitalism, markets, that sorta stuff – means that formerly poor economies are now not to poor. Wages and incomes are rising in poor countries. Therefore fewer people wnt to be coffee farmers – and cocoa farmers too. Because they’re low income, peasant occupations. And when the capitalist bastard builds a factor down in the valley offering indoor work, no heavy lifting, at higher wages, people don;t become coffee farmers.
This is a glorious story of the poor getting rich. The answer is that we’ll all pay more for our coffee beans or we’ll not have coffee. No intervention necessary – this is exactly what markets do and so very well.
But trust The Eage to get this wholly and entirely the wrong way around, eh?