ABM Training:

Account Based Marketing (ABM) Training: Learn Account Based Marketing

FREE Lesson

Learn how to directly target and sell to high-value customers in HubSpot Academy’s Account Based Marketing (ABM) lesson! Learn to build and execute effective ABM strategy, create personalized buying experiences, and leverage HubSpot ABM tools for exceptional results.

Who is this for?
  • Small business owners aiming to target high-value customers with ABM techniques
  • Marketers and salespeople looking to align their teams for more effective, personalized services
  • Individuals seeking to gain a solid foundation in key Account-Based Marketing (ABM) strategies
What you'll learn
  • Gain insights into the key principles and benefits of Account-Based Marketing (ABM)
  • Identify high-value target accounts and build stronger relationships with customers
  • Leverage HubSpot ABM tools to optimize your marketing and sales efforts
Includes
    3 Videos
    24 min
  • Inbound Sales
  • Sales Enablement
  • Inbound Marketing
Lesson description
What is ABM? Account-Based Marketing is a growth strategy in which marketing and sales work together to create personalized buying experiences for a select set of high value companies. Learn the five steps for building and executing an ABM strategy and how HubSpot's tools can help.

Watch preview

Instructors

Photo of Kyle Jepson

Kyle Jepson

Principle Marketing Evangelist

HubSpot

Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of three children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.

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