FP7 McCann

Creativity doesn’t wait — and neither does the next generation. As part of the MCN | Middle East Communications Network BIG Student Academy, FP7McCann is proud to help shape the region’s future brand-builders and creative leaders through a curated lineup of sessions at Athar Festival. “Through the MCN BIG Student Academy, we’re not just investing in future talent — we’re learning from it. Engaging with students is one of the most exciting parts of what we do, because their energy, perspective, and curiosity reignite the purpose behind why we show up and create every day." - Tarek Miknas These sessions span everything from brand building fundamentals and creative leadership in Riyadh, to the art of turning briefs into brilliance, and harnessing cultural truth for commercially effective storytelling, giving students direct access to the insights, processes, and people driving award-winning work across the region. A future-focused initiative designed to inspire, educate, and empower, one bold idea at a time. To read more about MCN BIG Student Academy in collaboration with Al-Futtaim, please visit: https://lnkd.in/d5mNeTuQ Ghassan Harfouche, Tarek Miknas, Ricarda Ruecker, Nayaab Rais, Lizzie Dewhurst, Hanine Saab, Amr El Kalaawy, Ibrahim Hasan, Ramzi Ibrahim, Fahad Mugharbel, Elise Boutros, Roksar Kamal, Ann Maria, Bony Roy #MCNBIGStudentAcademy, #AtharFestival #FutureOfCreativity #Vision2030 #CreativeLeadership #YouthEmpowerment #MENATCreativity

What a way to start our Thursday morning at Campaign Middle East's Breakfast Briefing Saudi Arabia - Yalla Content: Building Brands the Saudi Way. For the first time ever, Gen Alpha, Gen Z, Millennials, and the industry leaders shaping their stories came together on one stage, opening up a powerful, generational conversation on how content is being created, consumed, and lived in today’s Saudi Arabia. Moderated by our CEO, Tarek Miknas, and powered by McCann Content Studios – part of FP7McCann, the panel united the Kingdom’s youngest influencer, gaming pioneers, and leading content strategists. The result? A masterclass in how Saudi’s new wave of storytellers are blending culture, commerce, and confidence to shape a movement that’s proudly local and globally resonant. Key insights from our panelists: 🎙️ Rateel Alshehri, Saudi Influencer & Celebrity Host "Our youth are proud, loud, and ready. You don’t need to be a certain age to start, just start. Your voice matters." 🎙️ Abdulrahman Suwailam – Head of Marketing, ESL FACEIT Group "Global strategies don’t work without local soul. In esports and entertainment, we’re re-writing playbooks for Saudi audiences." 🎙️ Ibrahim Hasan – Regional Head, McCann Content Studios MENAT “Brands that thrive here are those that tell the Truth Well Told — but told the Saudi way. At MCS, we’re grounded in that mantra: bold, culturally attuned, and insight-led storytelling that resonates.” 🎙️ Fahad Mugharbel – Social Media Director, McCann Content Studios KSA "Relevance matters more than reach. If your content doesn’t move people, the metrics don’t matter." A huge thank you to Campaign Middle East and everyone who joined us. 🔗 To catch the full YALLA CONTENT panel highlights, visit: https://lnkd.in/dDSG5PCr #FP7McCannKSA, #YallaContent, #InfluencerMarketing, #Vision2030, #ContentWithCulture, #BrandStoryTelling, #McCannContentStudios Amr El Kalaawy, Samer Al Hussain, Rawad El Dahouk, Ahmed Nour, Anup Oommen

MCN | Middle East Communications Network is expanding its partnership with Athar Festival 2025 through the launch of the MCN BIG Student Academy. Taking place from October 19 - 20 in Riyadh, the MCN BIG Student Academy builds on last year’s momentum with a deeper and more immersive learning journey. #news https://lnkd.in/dvmZJeKu

4 Drums. 1 Recipe. Countless hearts stirred. We’re proud to share that Recipe for Change has won 4 major honors at this year’s Golden Drum International Festival of Creativity — including the coveted Grand Prix in Integrated. 🏆 Grand Prix – Integrated 🥇 Gold – Local Spirit 🥈 Silver – Engagement 🥈 Silver – Social Good “Recipe for Change proves that the best ideas go beyond advertising. When brands hand over the mic and shine a light on real communities, they don’t just sell, they shift culture. And when you move people, love follows. Awards are just the echo of that love.” - Federico Fanti, Regional Chief Creative Officer. “From Beirut kitchens to a Grand Prix at Golden Drum, we have consistent proof that when heart and craft come together, our FP7McCann team, along with our brave clients and partners, can cook up meaningful change.” Nayaab Rais, Executive Creative Director. A huge thank you to our client at Puck by Arla Foods, our MCN sister agencies and our incredible teams who continue to push boundaries and create work that matters. McCann Worldgroup, Current Global MENAT Mahitab Hamed, Ghida Amhaz, Suzy Fahim Tarek Miknas, Tarek Ali Ahmad, Javier Campopiano, Adrian Botan, Carmen Bistrian, Paulo Engler, Jonathan Cruz , Francesco Negri, Diego Fernández-Cid, Rob Hall, Ivan Bormaister, Nick Salter, Ibrahim Hasan, Roy Sebastian, Shaza Yousef, Peter Jacob, Jude Lahham, Roksar Kamal, Lizzie Dewhurst, Liam Galt, Murilo Costa de Paula, Amit Borawake, Manar Munjed, Rahim Parambayil, Arthur Melo, Sana Omran, Kauê Akimoto, Sanya Savia Sequeira, Aashim Kadayikkal, Vimal Velayudhan, Vikram Ajay, Sofia Serrano, Dalia Hosny, Farah S. Initiative Partner: NGNO (No Garlic No Onion), Anthony Rahayel Production Company: Très Content #GoldenDrum #RecipeForChange #ArlaFoods #CreativityWithPurpose #AwardWinningWork #SocialImpact

8 entries. 6 wins. 4 golds. 1 proud team. Turning ideas into metal at the best conversion rate in the region and bagging the most golds! From cheeky sponsorships to purpose-led storytelling, our creative firepower stood tall at this year’s The Loeries, bringing home 4 Golds, 1 Silver, and 1 Bronze. 🥇 OOH Ambient – Sponsored Balls for Testicular Cancer Society x Club Deportivo Leganés 🥇 PR – Sponsored Balls 🥇 B2B Creativity – Recipe for Change for Puck by Arla Foods 🥇 Social Impact Campaign – Recipe for Change 🥈 Live Events – Sponsorship – Sponsored Balls 🥉 PR – Recipe for Change “The Loeries theme this year was ‘The Great Hunger’ and at FP7McCann we’re always hungry - for ideas that move people and for work that turns sparks into stories that matter. Huge love and thanks to our brilliant clients for believing in brave work, and to our unstoppable creative department and agency family for never letting the hunger fade.” Nayaab Rais, Executive Creative Director, FP7McCann Big thank you to our clients, our teams, and our MCN sister agencies. Here’s to more bold ideas and beautiful battles ahead. Mahitab Hamed, Ghida Amhaz, Suzy Fahim, Mike Craycraft, McCann Worldgroup, Current Global MENAT, Preetesh Sewraj Tarek Miknas, Tarek Ali Ahmad, Javier Campopiano, Adrian Botan, Carmen Bistrian, Federico Fanti,Paulo Engler, Jonathan Cruz ,Francesco Negri, Diego Fernández-Cid, Rob Hall, Ivan Bormaister, Bruno Montoro, Arthur Melo, Nick Salter, Ibrahim Hasan, Roy Sebastian, Shaza Yousef, Peter Jacob, Jude Lahham, Roksar Kamal, Lizzie Dewhurst, Liam Galt, Murilo Costa de Paula, Amit Borawake, Manar Munjed, Rahim Parambayil, Cynthia Sarkis, Sana Omran, Kauê Akimoto, Sanya Savia Sequeira, Aashim Kadayikkal, Vimal Velayudhan, Vikram Ajay, Sofia Serrano, Dalia Hosny, Farah S. Initiative Partner: NGNO (No Garlic No Onion), Anthony Rahayel Production Company: Très Content #Loeries2025 #FP7McCann #SponsoredBalls #RecipeForChange #MENAT #CreativityThatMatters #MCN #GreatHunger

Meet moderator Tarek Miknas, CEO, FP7 McCann MENAT at the Campaign Saudi Briefing 2025: Media & Marketing on Thursday, October 16. ‼️Tickets are selling out fast‼️ Get yours here: https://lnkd.in/eSHrJFMh Tarek has built an impressive career in advertising, shaped by decades of leadership and industry expertise. Starting his professional journey at McCann Erickson inNew York as anArtDirector, he honed his creative and strategic skills alongside some of the industry ’s top talent. Appointed CEO of FP7McCann Middle East &North Africa in 2010, Tarek has since led the agency to success. At the event, he will navigate discussions on how brands in Saudi Arabia are fuelling national pride, engaging youth mindsets, and redefining loyalty, all within the framework of Vision 2030 and Saudi’s transformation economy. Find out more: https://lnkd.in/ee277QDA

⚡️96% of Gen Z Saudis stream content daily, but here’s the kicker: they don’t just scroll, they’re the architects of Saudi’s new digital age. Fun fact: Gen Z in Saudi Arabia now spends over 30 minutes more each day on streaming TV and podcasts than their global peers, turning local memes into global moments. Catch us at the Campaign Middle East Breakfast Briefing – Saudi - #YALLACONTENT, as we explore how brands are building narratives that are culturally grounded, digitally native, and globally influential. In this exclusive MCN | Middle East Communications Network panel powered by McCann Content Studios, we unpack Saudi’s new content movement, one where content is currency, influencers shape identity, and community is everything. From Riyadh to the world, Saudi isn’t following trends, it’s setting them. In a market where culture moves at the speed of a scroll, both local and global brands are blending Arabic humour, bold storytelling, and national pride to engage audiences at scale. 🎙️ Get a front-row seat to conversations on: Why influencer-led content isn’t just entertainment, it’s strategy How Saudi brands are fueling youth culture and redefining loyalty What it takes to create stories that move communities Hear from industry leaders, influential marketers, and a Saudi celebrity host as they unpack how brands can build narratives that move communities, not just markets. Speakers: Moderator: Tarek Miknas, CEO, FP7McCann MENAT ➡️ Ibrahim Hasan, Regional Head, McCann Content Studios MENAT ➡️ Rateel Alshehri, Saudi Influencer and Celebrity Host ➡️ Abdulrahman Suwailam, Head of Marketing, ESL FACEIT Group - EFG ➡️ Fahad Mugharbel, Social Media Director and Influencer, McCann Content Studios, KSA To view the full agenda, please visit: https://lnkd.in/dep4F-R5 #CampaignBreakfastBriefing #SaudiMarketing #Vision2030 #CulturalContent #InfluencerMarketing #GenZSaudi #MENATMarketing #McCannContentStudios

FP7McCann wins GRAND at the 2025 LIA - London International Awards🏆 We’re proud to share that “Recipe for Change” has been awarded a Grand LIA, alongside a Gold and Bronze, recognising creativity that’s rooted in purpose and powered by community. * 🏆 Grand LIA – Creativity in B2B * 🥇 Gold – Creativity in B2B: Sustainability & SDG * 🥉 Bronze – Transformative Business Impact: Brand Purpose “Recipe for Change is one of those projects that remind me why I love what I do. This one was no walk in the park. From interviewing fearless women in Lebanon during wartime to turning their homemade recipes into a sustainable economic model, the journey was as humbling as it was powerful. The stories of these women are a true masterclass in pride and perseverance. We told them gently, yet powerfully, and they struck a chord. Thousands of people connected with them. These awards are more than shiny trophies, they’re proof that in today’s world, marketing isn’t just about selling. It’s about serving.” - Federico Fanti And there’s more good news. The “Life Donor Card” campaign, led by our partners at MRM Germany GmbH, has won 2 Golds, 4 Silvers, and 2 Bronze. We’re deeply grateful to everyone who welcomed us into the process. Special thanks to Javier Campopiano, Adrian Botan, Costin Bogdan, Luca Corteggiano, Ronald, Martin Biela, Berto, Catalin, Bartoz, Carmen Bistrian, Alice Reindlová, and so many others who trusted us to contribute. Because creativity knows no borders, and when we work together, we all shine a little brighter. Life Donor Card x Mastercard | MRM Germany x FP7McCann * 🥇 Gold – Creativity in B2B: Financial Services * 🥇 Gold – Direct: B2B * 🥈 Silver – Direct: Good & Purpose * 🥈 Silver – Evolution: Product Innovation * 🥈 Silver – Health & Wellness: Corporate Communication * 🥈 Silver – Transformative Business Impact: Brand Purpose * 🥉 Bronze – Creative Use of Data: Data Collection & Research * 🥉 Bronze – Non-Traditional: Corporate Purpose / Social Responsability A heartfelt thank you to Mahitab Hamed, Ghida Amhaz and Suzy Fahim at Arla Foods for believing in the idea and championing it from day one. To the jury for this recognition. McCann Worldgroup, Current Global MENAT Tarek Miknas, Tarek Ali Ahmad, Nayaab Rais, Paulo Engler, Jonathan Cruz , Francesco Negri, Diego Fernández-Cid, Rob Hall, Ivan Bormaister, Nick Salter, Ibrahim Hasan, Roy Sebastian, Shaza Yousef, Peter Jacob, Jude Lahham, Roksar Kamal, Lizzie Dewhurst, Liam Galt, Murilo Costa de Paula, Amit Borawake, Manar Munjed, Rahim Parambayil, Arthur Melo, Sana Omran, Kauê Akimoto, Sanya Savia Sequeira, Aashim Kadayikkal, Vimal Velayudhan, Vikram Ajay, Sofia Serrano, Dalia Hosny, Farah S. Initiative Partner: NGNO (No Garlic No Onion), Anthony Rahayel Production Company: Tres Content #FP7McCann, #LIA2025, #RecipeforChange, #GrandWin, #GlobalCreativeExcellence, #PurposeLedCreativity

This summer, our teams took the stage with Mic Drop🔥   At FP7McCann and MCN | Middle East Communications Network, we know not everyone feels at home in front of an audience. Yet in our world, selling ideas and negotiating dreams is part of the everyday job. That’s why we invest in building these muscles. Even those who are already confident speakers can unlock new superpowers including greater empathy, storytelling, and craft.    A special thank you to Noha Bashir, who not only drew on her years as a global training lead at Meta but also her craft as a stand-up comedian and facilitator, to create a workshop that was as transformative as it was fun. She guided the teams as they explored what neuroscience tells us about influence and public speaking, personalised Shakespearean (and even telenovela!) tools for storytelling, battled it out in Fake Shark Tank, embraced ‘cringe’ to unlock their creativity, and mastered improv games to think fast under pressure.   The results speak for themselves: ✅ 92% of participants reported significant improvement in team communication ✅ Confidence scores jumped +3 points on average (from 6/10 to 9/10) ✅ 100% felt fully safe and supported, calling the session high energy and deeply engaging   And we don’t just gauge the effectiveness of the sessions by numbers. Here's how our valuable talent described their bootcamp experience in their own words: “The most fun we had in a training, ever” “Therapy meets playground” “In an environment where we can't mess up, Noha created a space for us to do exactly that; mess up. She made something so daunting and scary seem fun and easy, and more importantly: human.” “I feel like I came away with skills I can implement right away and most importantly, know how to help the rest of my team.”   ✨ One bootcamp, countless breakthroughs, and another step in FP7McCann and MCN's journey to build teams who lead with confidence, connection, and creativity. Here’s to creating the space to rehearse, experiment, and grow every day. Tarek Miknas, Tarek Ali Ahmad, Sana Omran, Federico Fanti, Nayaab Rais, Ricarda Ruecker, Roksar Kamal #FP7McCann, #MicDrop, #CreativeConfidence, #LearningCulture, #WorkplaceGrowth, #CreativeLeadership