indexLab

🚀 What’s the next leap for industry-shaping AI? Today’s AI research shows that the strategic roadmap laid out by OpenAI is shifting the focus from individual models to universal intelligence platforms, and this evolution will redefine how brands earn relevance in the AI era. Our findings reveal: • OpenAI is pivoting toward a “super-assistant” architecture that serves as the primary interface for all digital interactions. • The boundary between search engines and AI assistants is blurring; brands need to be discoverable not just in results, but by AI workflows and agent-driven contexts. • Visibility is shifting from traditional SEO to being embedded within AI-driven knowledge graphs and answer engines. AI visibility is no longer about ranking on Google; it’s about being cited by AI models. Message us to discuss how to improve your brand’s visibility. #AISEO #GEO #AnswerEngineOptimization #IndexLab https://lnkd.in/gaHp2Arh

What happens when the foundational reference for AI changes? Today’s AI research shows how Wikipedia is shifting from a human-traffic powerhouse to a machine-visibility cornerstone; and that has major implications for brands. Our findings reveal: • Human visits to Wikipedia have dropped significantly (≈ -26% from Mar 2022 to Mar 2025). • Meanwhile, AI systems are consuming and citing Wikipedia content more than ever: +50% AI-bot bandwidth usage since Jan 2024. • For brands, visibility isn’t just about ranking on Google anymore, it’s about being embedded in the machine-layer of knowledge AI visibility isn't about ranking on Google like in the past; it’s about being cited by AI models. 📩 Message us to discuss how to improve your brand’s visibility! #AISEO #GEO #AnswerEngineOptimization #IndexLab https://lnkd.in/g24B44Jn

Google Search is quietly being rewritten; not by engineers, but by AI models themselves. Today's AI research shows that Google’s evolution in the AI age is transforming how information is discovered, summarized, and cited. Our findings reveal: • The rise of AI Overviews is shifting visibility from web pages to AI-generated answers. • Google is increasingly functioning like an answer engine, not a search engine. • Traditional SEO metrics are losing weight as AI visibility becomes the true differentiator. AI visibility is no longer about ranking on Google; it’s about being cited by AI models. Message us to discuss how to improve your brand’s visibility! #AISEO #GEO #AnswerEngineOptimization #IndexLab https://lnkd.in/gZfvpgMr

Today’s AI research shows that traditional SEO and AI SEO are no longer separate disciplines; they’re overlapping systems shaping a new visibility landscape. Our findings reveal: • The foundations of SEO (content quality, authority, and structure) still matter, but they’re only half the story. • AI SEO introduces new layers of optimization focused on entities, citations, and visibility within generative models. • Brands that integrate both are already outperforming those optimizing for Google alone. AI visibility is no longer about ranking on Google; it’s about being cited by AI models. Message us to discuss how to improve your brand’s visibility. #AISEO #GEO #AnswerEngineOptimization #IndexLab https://lnkd.in/gwAz9Zpk

Ranking in Google’s AI Overviews is the new front page of search. Today’s AI search research explains what it takes for a brand to appear inside AI Overviews: not just on Google, but also in ChatGPT, Gemini, and Perplexity. Our findings show that visibility depends on three pillars: 1️⃣ A technically readable website (AI crawlers can’t cite what they can’t access) 2️⃣ Deep, structured authority content that AI trusts 3️⃣ External mentions on platforms like Reddit, Medium, or LinkedIn Together, these form the foundation of Generative Engine Optimisation (GEO), which is the next evolution of SEO. 📩 Message us if you’d like to learn how Indexed Lab can help your brand rank in AI Overviews. #AIVisibility #SEO #AI #AIOverviews https://lnkd.in/dpUHAnUb

Your AI visibility could be blocked, without you realising it! Today’s AI search research shows that Cloudflare now blocks many AI bots by default for new domains, following the rollout of its new AI Crawl Control feature. Unless you manually allow trusted crawlers like GPTBot, Perplexity-User, and Google-Extended, your website may be invisible to AI systems such as ChatGPT, Perplexity, or Gemini. Our quick demo explains how to check your settings, allow reputable AI bots, and verify access through real-time tests. 📩 Message us if you’d like help ensuring your Cloudflare configuration isn’t blocking your brand’s visibility in AI answers. #AIVisibility #SEO #AI #Cloudflare https://lnkd.in/djyCbUyb

Is LLMs.txt actually working, or is it still just hype? Today’s AI search research revisits the current state of LLMs.txt, the proposed “robots.txt for AI.” Our findings show it’s still a work-in-progress: no major AI company (OpenAI, Google, Anthropic) fully supports it yet, but early signs suggest it helps future-proof your site for when they inevitably do. In short, it’s low effort, harmless, and may become the next foundation of AI visibility once adoption catches up. 📩 Message us if you’d like guidance on whether your business should implement LLMs.txt and how to do it correctly. #AIVisibility #SEO #AI #LLMs #llmstxt https://lnkd.in/d2GVMdky

Most “AI visibility tools” only scratch the surface. Today’s AI search research explains what it really takes to be fully AEO and AI SEO-optimised. True optimisation goes far beyond thinking about prompts and seeing how well (or badly) you are doing. It requires a solid technical foundation, comprehensive content depth, credible authority signals, and continuous ecosystem tracking. Brands that get this right become the ones AI models consistently cite and recommend, while the others disappear from answers entirely. 📩 Message us if you want to understand what full AEO implementation would look like for your business. #AIVisibility #GEO #AI #AEO https://lnkd.in/eFp8Vzq6

A Dubai restaurant went from invisible to cited in Gemini on #2 place. Today’s AI search research details the optimisation steps that helped Wandr (by Eatopia), a healthy food restaurant in Dubai, appear in Gemini for the first time. The case study demonstrates how AI SEO translates into visibility even for highly local businesses. 📩 Message us if you’d like to see your business show up in Gemini, ChatGPT, or Perplexity. #AIVisibility #SEO #AI https://lnkd.in/dEssqxCr

Will optimising for AI search give you an advantage over competitors? Yes. And here are 4 reasons why 👇 1️⃣ You’re early. Start now and you’ll already be steps ahead of most competitors. 2️⃣ It creates a virtuous cycle. Early citations build authority, which makes AI models cite you even more. 3️⃣ Small businesses can win. Big companies move slower, giving smaller players a rare chance to dominate first. 4️⃣ History proves it. In SEO, the early adopters became market leaders, and AI visibility is showing the same pattern. 📩 Message us if you want to learn how to get ahead before the field becomes crowded. #AIVisibility #SEO #AI https://lnkd.in/dByg5ehY