Proud to have been part of this project, directed by the talented Elie Fahed. Grateful to collaborate on work that tells meaningful stories. #TresContent #ElieFahed #CreativeDirection #FilmProduction
5 shortlists. 1 powerful idea rooted in purpose. #Recipe for Change, created by FP7McCann for Puck Arabia (Arla Foods) has been shortlisted at the 2025 New York Festivals Advertising Awards across five key categories: * Purpose: Purpose * Direct: Best Use * Direct: Products & Services * Creativity in Commerce: Products & Services * Collaborations & Partnerships: Products & Services Recipe for Change is more than a Ramadan campaign — it's a sustainable economic model built to empower Lebanese mothers by transforming their cherished family recipes into dishes featured across regional restaurants. In partnership with Dubai Cares and beloved eateries including Abdelwahab, Safadi, Habib Beirut, Kaak Al Manara, Mosaic, Karam Beirut, and Manaret Beirut in the Middle East, to feature these heartfelt dishes worldwide and connecting Lebanese expats and diners directly to the legacy of these moms. A huge thank you to our amazing clients for believing in the power of food as a force for good, and to the incredible women whose stories continue to inspire us. Mahitab Hamed, Ghida Amhaz, Ghida Batal Tarek Miknas, Tarek Ali Ahmad, Javier Campopiano, Adrian Botan, Carmen Bistrian, Federico Fanti, Nayaab Rais, Paulo Engler, Ivan Bormaister, Jonathan Cruz, Rob Hall, Liam Galt, Francesco Negri, Lea Salibi, Shaza Yousef, Murilo Costa de Paula, Roksar Kamal, Amit Borawake, Manar Abdulla, Rahim Parambayil, Abdul Wahid, Sana Omran, Maria Bjorkman, Dalia Hosny, Farah S., Esther Sequeira, Nick Salter, Nadia Miranda, Cynthia Sarkis, Maria Christina Abouzeid, Ibrahim Hasan, Maria Corban, Peter Jacob, Jude Lahham, Umar Gulamnabi, Amin Soltani, Christel Abdel Sater, Marcos Cardoso, Sarah Issam Kanaan, Nadim Nakhle, Lea Kerdy, Mohamed Mordi, Farah Shrouf, Talal Alrifai, Obada Alkassab, Sarah Farhat, Carrol Dsouza McCann Worldgroup, Craft Worldwide, Current Global MENAT Production House: Tres Content Executive Producer – Noor Dagher Producer – Adriana Diab Line Producer – Rytta Mezher Production Manager – Elissia Chamat Director – Elie Fahed Director of Photography (DOP) – Mark Khalife Gaffer – Mizyed Azrai Sound Recordist – Rawad Hobeika Equipment – Platform Studios Post House – Whiplash Art Director – Maria Nakouzi Wardrobe Stylist – Tamara Haddad Initiative Partner: NGNO (NoGarlicNoOnions) Anthony Rahayel Kareem Kawtharani Roy Antoun Shady El Kanaan #FP7McCann, #ArlaFoods, #RecipeForChange, #RamadanWithPurpose, #FlavorsOfResilience, #CookingForCommunity