Basil Fateen

Our latest blog post "The power of AI in driving personalized product discovery at Snoonu" is now live on the Amazon Web Services (AWS) Machine Learning Blog (again first in Qatar? 😀 ) 🚀 In this article, we share how Snoonu transformed product discovery for millions of users in Qatar by leveraging AI-driven personalization. From moving beyond popularity-based ranking to implementing real-time, vertical-specific recommendation models, our journey highlights: ✨ 1,600% increase in add-to-cart events in groceries ✨ 47x ROI on personalization model investments ✨ 30% larger basket size when recommendations are used This success is the result of incredible teamwork and collaboration between Snoonu’s AI & Data Science team Felipe Monroy Morales Ana María Jaime Rivera and AWS experts Ahmed Azzam Saubia Khan, proving how the right mix of innovation, data, and technology can reshape customer experiences at scale! Thanks to Ahmed Medhat Marcelo S. for make it happen!

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With well over one hundred Microsoft 365 Copilot customers in the MEA region, I can say it as a fact: AI project success rate should an can be 100%. Yet, we keep seeing study after study claiming “80–90% of AI projects fail.” Headlines built for clicks—nothing more. In reality, these numbers aren’t new. They’re eerily similar to the historical failure rates of ICT projects. AI projects usually fail when they’re run the same way your ICT projects failed. If you hand your AI journey to the same partners who stumbled on your ICT transformation, expect the same results. If you treat AI like a classic ICT project—multi-year, waterfall, siloed, and tech-centric—you’re setting it up to collapse. Everyone must understand small PoCs have no business impact at all. Especially if they’re done with the wrong partners, in isolation, and without preparing your people with the AI-era mindset. That’s not transformation, that’s theater that benefits only the ICT consultants. At Sulava MEA, we flipped the script. We don’t sell “AI projects.” We create impact with Frontier Firm adoption programs: ⚡ Start with people and business, not technology. ⚡ Train at scale—executives, managers, frontline staff, everyone. ⚡ Deliver in weeks, not months and years ⚡ Embed Copilot and agentic AI into daily workflows ⚡ Create hands-on use cases with live coaching ⚡ Always set goals, measure success and prove it on P & L ⚡ Don't focus on monthly usage, AI must be part of every process & task ⚡ Treat AI as a teammate, not a tool. This is why our Copilot and skilling engagements deliver real results measured in adoption, productivity, quality, money and business value - not in unused licenses, huge consulting fees or half-finished pilots. And this is just the beginning. The Frontier Firm Live model we’re deploying across MEA is where organizations go far beyond AI adoption. A world where every process has AI woven into it. Where AI “employees” sit next to human colleagues. Where our MEA customers are not just digitized but become AI-native. AI projects fail when you treat them like ICT projects. They succeed when you treat them like the future. At Sulava Gulf LLC, we always shoot for 100% success.

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𝐀𝐖𝐒? 𝐀𝐳𝐮𝐫𝐞? 𝐎𝐧-𝐩𝐫𝐞𝐦? 𝐀𝐧𝐲 𝐜𝐥𝐨𝐮𝐝? Your choice. Your control. CloudStation just joined The Garage | الكــراج Plus Accelerator in Riyadh - and we're bringing cloud agnostic deployments to the Kingdom. 𝐖𝐡𝐚𝐭 𝐰𝐞 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐝𝐨: - Deploy ANY app, ANY Docker image, ANY database - anywhere - Host AI agents + their entire tool stack - One-click deployments (no DevOps team required) - Full control over your infrastructure - cloud or on-prem 𝐖𝐡𝐲 𝐒𝐚𝐮𝐝𝐢 𝐀𝐫𝐚𝐛𝐢𝐚, 𝐰𝐡𝐲 𝐧𝐨𝐰: The Kingdom is becoming THE tech hub of the Middle East. New companies are flooding in - but they all face the same challenge: finding DevOps talent or paying Fortune 500 prices for cloud consultants. 𝐂𝐥𝐨𝐮𝐝𝐒𝐭𝐚𝐭𝐢𝐨𝐧 𝐜𝐡𝐚𝐧𝐠𝐞𝐬 𝐭𝐡𝐚𝐭 𝐞𝐪𝐮𝐚𝐭𝐢𝐨𝐧: ✅ Deploy without a DevOps team ✅ Meet sovereignty requirements easily ✅ Enable AI adoption with simple infrastructure ✅ Pay a fraction of traditional costs The Garage Plus, Office #24 - building the infrastructure layer for Saudi's tech boom. We've proven the model works. Now we're raising to scale across the Kingdom as more companies establish their Middle East headquarters here. The future of Saudi tech infrastructure is simple, sovereign, and flexible. Join us  #CloudComputing #TheGaragePlus #SaudiArabia #TechInnovation #CloudAgnostic #StartupAccelerator #MiddleEastTech #Infrastructure #aiagents

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